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  • Brief 4

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    Polly Williams
    104 views7 pages
    The document outlines a design concept for a promotional campaign for Fedrigoni's 'Imaginative' colors tool. The concept proposes using 3D laser/hand-cut type as the main visual element to promote Fedrigoni's colors across various print materials like publications, calendars, and product shots targeted towards graphic designers working in fashion and publishing.

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    The document outlines a design concept for a promotional campaign for Fedrigoni's 'Imaginative' colors tool. The concept proposes using 3D laser/hand-cut type as the main visual element to promote Fedrigoni's colors across various print materials like publications, calendars, and product shots targeted towards graphic designers working in fashion and publishing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    104 views7 pages

    Brief 4

    Uploaded by

    Polly Williams
    The document outlines a design concept for a promotional campaign for Fedrigoni's 'Imaginative' colors tool. The concept proposes using 3D laser/hand-cut type as the main visual element to promote Fedrigoni's colors across various print materials like publications, calendars, and product shots targeted towards graphic designers working in fashion and publishing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni

    http://pa-williams0912.blogspot.com/

    1/10

    CONCEPT
    Design a range of print-based promotional material to promote Fedrigonis Imaginative colours tool. Target audience - graphic designers catering for high end fashion and publishing clients.

    IMAGINATIVE COLOURS

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni

    http://pa-williams0912.blogspot.com/

    2/10

    3D TYPE
    Laser/hand cut type created as the main artwork for the promotional campaign.

    IMAGINATIVE COLOURS

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni

    http://pa-williams0912.blogspot.com/

    3/10

    CLOSE UPS

    IMAGINATIVE COLOURS

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni Collaboration

    http://pa-williams0912.blogspot.com/

    4/10

    P U B L I C AT I O N

    IMAGINATIVE COLOURS

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni Collaboration

    http://pa-williams0912.blogspot.com/

    5/10

    CALENDER

    IMAGINATIVE COLOURS

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni Collaboration

    http://pa-williams0912.blogspot.com/

    6/10

    FOIL BLOCKING

    IMAGINATIVE COLOURS

    Polly Williams BA (Hons) Graphic Design Ougd 301

    Brief 4 Fedrigoni Collaboration

    http://pa-williams0912.blogspot.com/

    7/10

    PRODUCT SHOT

    IMAGINATIVE COLOURS

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