DAISY MADDINSON
Content & Marketing Specialist
PERSONAL
daisymaddinson.com
daisymaddinson@gmail.com
@daisymaddinson
+44 (0) 7365 302233
07.03.1992
EXPERTISE
Action & Outdoor Sports
.Copywirting
Content Marketing
Digital Marketing
Content Production
Ambassador Relationships
EDUCATION
University of Leeds
BSc Physical Geography (2:1)
2011 - 2014
Franklin College
A Level English, Geography, Art (A)
2008 - 2010
Tollbar BEC
GCSEs including Business, Maths,
English, French and IT (12 A* - B)
2003 - 2008
REFERENCES
Sarah Bartholomew / Global
Marketing GM at Mons Royale
sarah.bartholomew@monsroyale.com
Jeremy Baxter / Creative Director
at Outdoor & Cycle Concepts
jeremy.baxter@snowandrock.com
Sam Nelson / European Field
Merchandiser at Dragon Alliance
sam.nelson@dragonalliance.com
Harry Thompson / Digital Editor
at Boardsport Source Magazine
harry@boardsportsource.com
PROFESSIONAL
Freelance Copywriter & Content Specialist
Daisymaddinson.com / 2014 - Present
Working for various brands, retailers and publications on a range of
projects from creative writing, copywriting, shoot and film production,
content marketing strategy, social media and product seeding.
Social Media & Digital Content Coordinator
Mons Royale / 2017 - 2018
Planning, producing and executing Mons Royale’s global content
calendar alongside the Marketing GM. Coordinating content from
internal and external sources including a large network of ambassadors
with tools such as Bynder asset management. Single handedly meeting
copywriting and creative writing needs of the business. Managing
social channels and ambassador relationshipss. Creating and executing
communications plans (including producing video ads) around key
events such as Crankworx and Winter Games New Zealand.
Social Exec & Marketing Assistant
Outdoor & Cycle Concepts / 2015 - 2016
Creating social strategy and community management for UK retailers
Snow+Rock, Cycle Surgery and Runners Need using dashboard
management tools and paid advertising. Writing SEO friendly website
blog content based on products, ambassadors and storytelling.
Producing weekly competitor analysis and social reporting. Assisting the
brand manager for each retailer with marketing tasks, sample seeding,
publication requests, events organisation. Work with the creative team
on major photoshoots across Europe and South Africa.
New Product Intern & then Contributor
Boardsport Source Magazine / 2013 - 2015
Producing suitable editorial content to be published online or in print,
using CMS. Corresponding with marketing teams to source new products
for coming seasons. Conducting interviews and write ups such as retailer
and brand profiles.
Graduate Product Management Intern (Snow & Accessories)
O’Neill / 2014
Assisting in product lifecycle process of the Snow Performance and
Accessories ranges using lifecycle software PDM Quest. Creating
and updating line plans, overview documents, pack strategies and
merchandising plans to be used in sales meetings and distribution.
Giving input at meetings on design, product management and
marketing.. Ordering seeding and photoshoot samples, as well as
preparing the collections for presentation at Proto and Sales meetings.
Copywriting product descriptions for online web content and internal/
sales booklets.