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Furniture Brand Project - Group One

Furniture Brand Project - Group One

Ratings: (0)|Views: 208|Likes:
Published by Hai Le
CREATIVE INTERIOR DECORATION GROUP PROJECT

Course: Brand Strategic Management - BA06MK
Instructor: Nguyen Trung Thang
Members of group one:
Vo Le Duy - BA060087
Le Minh Hai - BA060089
Nguyen Thuy Anh Thu – BA060104

Brand name: "Alinia" (all in)
Slogan: "Space your World UP".
Core value: Creativeness makes us different
CREATIVE INTERIOR DECORATION GROUP PROJECT

Course: Brand Strategic Management - BA06MK
Instructor: Nguyen Trung Thang
Members of group one:
Vo Le Duy - BA060087
Le Minh Hai - BA060089
Nguyen Thuy Anh Thu – BA060104

Brand name: "Alinia" (all in)
Slogan: "Space your World UP".
Core value: Creativeness makes us different

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Published by: Hai Le on Oct 30, 2008
Copyright:Attribution Non-commercial

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07/23/2014

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Brand Marketing Plan
Creative Interior Decoration
 
Outline
 1  . M a r  k  e t  O v e r  v i   e w 2 . B  r  a n d  /   p r  o d  u c t  c o n c e p t 
 3  . C  o n s  u m e r  i   n s  i    g h  t  a n d  s  e  g m e n t  a t  i   o n 4 . B  r  a n d  i   d  e n t  i   t   y
 5 . I   M C  6  . M e r  s  u r  e 7 . Q &  A 
 
Demand trend Social trend Economy condition Socialtrend SWOT Analysis

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