You are on page 1of 8

Reach (3 Real Traffic Last

month 3 months
Avg.) average*

elcomercioperu.com.pe 0.02386% 1,906,619


Terra.com.pe 0.02183% 1,744,643
Peru.com 0.01973% 1,466,261
rpp.com.pe 0.01136% 1,116,599
PaginasAmarilas.com.pe 0.00913% 897,067
larepublica.com.pe 0.00531% 579,193
correoperu.com.pe 0.00441% 402,541
Rematazo.com 0.00428% 390,544
libero.com.pe 0.00425% 388,385
trome.com 0.00388% 341,427
Telurica.com 0.00376% 331,070
americatv.com.pe 0.00193% 241,286
ojo.com.pe 0.00188% 182,207
frecuencialatina.com.pe 0.00186% 176,053
ritmoromantica.com 0.00179% 169,624
studio92.com 0.00172% 166,226
aja.com.pe 0.00135% 143,654
elpopular.com.pe 0.00111% 118,142
moda.com.pe 0.00092% 97,653
planeta.com.pe 0.00078% 72,755
caretas.com.pe 0.00066% 66,583
Iquiero - Perú 0.00066% 65,160
oxigeno.com.pe 0.00026% 38,835

Error range
*Source: www.iabperu.net

To estimate traffic (number of monthly visits) of any web with "Overall Traffic
rank lower than 100.000, introduce the "3 month average reach" here

If this information was useful to you, please return the favor a


MBA Internet Marketing Manager

IMPORTANT

Two functions are used to calculate traffic. This could be upgraded, corrected and improv
1) Linear Function: y = 8E+09x + 49771
2) 2nd degree polinomic function: y = -1E+13x2 + 1E+10x - 3272,2
3) For the part of the curve that corresponds to websites with an Alexa traffic rank below

Please if you know any public source of reliable data of historic data on traffic,
1.- Cells with yellow background ARE NOT Alexa's 3 month average reach. This input was
2.- The way in which this data is "corrected" is by a simple cross-multiplication aproximat
3.- This function will not work well for recently created websites.
4.- This material is for non-commercial use only. Any usage of these functions o

Copyright by
MBA Internet Marketing Manager
Traffic estimation according Average of both
to the Polinomic 2nd degree Linear function functions (Reduces
function error range)

1,813,428 0.05 1,958,571 0.03 1,886,000


1,703,347 0.02 1,796,410 0.03 1,749,879
1,580,455 0.08 1,628,171 0.11 1,604,313
1,003,678 0.1 958,571 0.14 981,125
826,088 0.08 779,894 0.13 802,991
499,532 0.14 474,571 0.18 487,051
418,280 0.04 402,571 0 410,425
406,278 0.04 392,056 0 399,167
404,114 0.04 390,164 0 397,139
369,673 0.08 360,171 0.05 364,922
358,803 0.08 350,755 0.06 354,779
186,003 0.23 204,171 0.15 195,087
181,193 0.01 200,171 0.1 190,682
179,268 0.02 198,571 0.13 188,920
172,725 0.02 193,138 0.14 182,931
165,769 0 187,371 0.13 176,570
129,905 0.1 157,771 0.1 143,838
106,520 0.1 138,591 0.17 122,556
87,656 0.1 123,188 0.26 87,656
74,119 0.02 112,171 0.54 74,119
62,292 0.06 102,571 0.54 62,292
62,292 0.04 102,571 0.57 62,292
23,058 0.41 70,891 0.83 23,058
Average error 8.08% 19.15%
40.63% 0.27% 82.54% 0.01% 40.63%

with "Overall Traffic Traffic Estimate


reach" here 0.00094% 89,844

ase return the favor and remember to visit my blog and click on some ads o

pgraded, corrected and improved with more data points or sources of datapoints

0x - 3272,2
with an Alexa traffic rank below 100.000, the function used is an average of the polinomic and linear function

a of historic data on traffic, or have any comments email me at pedroneiraf@gmail.com


h average reach. This input was distorted, so before inputing the data directly from Alexa, it has to be correct
cross-multiplication aproximation to the nearest upper value in the list (the closest upper white cell).

y usage of these functions or part of this excel sheet should quote the source.
verage of both
ctions (Reduces Real Traffic IAB / Aver
error range) 2000000
1900000
1800000
0.01 1700000
0 1600000
0.09 1500000
0.12 1400000
0.1 1300000
0.16 1200000
0.02 1100000
0.02 1000000
0.02 900000
0.07 800000
0.07 700000
0.19 600000
0.05 500000
0.07 400000
0.08 300000
0.06 200000
0 100000
0.04 0
0.1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
0.02
0.06
Tráfico Real IAB / Promedio
0.04 de usuarios ult. 3 meses
0.41
7.93%
0.13%

raffic Estimate
89,844

k on some ads or bookmark, Digg (etc) my blog at

mic and linear functions

@gmail.com
exa, it has to be corrected
pper white cell).
c IAB / Average users last 3 months

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

co Real IAB / Promedio Linear regression, Tráfico


suarios ult. 3 meses Real IAB / Promedio de usuar-
ios ult. 3 meses

You might also like