Amrita Pratap Rohit Rawal Puneet Jain Nikhil Mehta

Asad Afzal Chetan Sharma

 "Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" - Dhirubhai Ambani 1999 Reliance Infocomm

2003
Dhirubhai Ambani pioneer offer for Reliance IndiaMobile service "Monsoon Hungama" Offer: Instant multimedia mobile phone and connection for just Rs 501. Acquired one million customers in 10 days.

 Public Limited Listed on NSE/BSE in 2006 Reorganisation of Reliances businesses

2005/2006 Reliance Communication

2007/2008

Launched nation wide GSM services Official global partner of first ICC 20-20 world cup

 Simply Reliance initiative Reliance Communications has rolled out a 360-degree Hrithik Roshan campaign to mark its entry into the GSM space

2011

New Logo just at the start of new year 2011 New logo looks sparkling and clear with the darker blue color and font too looks good Minor change in letter A Just 3g- Reliance 3g Mera Network Plan Brand Ambassdor Ms. Anushka Sharma

2009

First Logo of Reliance Infocomm

> Logo after the split of the Reliance Empire > Double A also signifies Anil Ambanis name

> The motive of rebranding was to transition from multiple Reliance sub brands to a singular iconic Reliance master brand

1999

2005

Current

Karlo Duniya Muthi mein

With Kar Lo Duniya Mutthi Mein , launched in 2003, Reliance launched a range of low-cost phones with exciting plans targeting the rural Indian population. Promotional schemes, such as free handset with every connection and free local and STD calls within the network for the first six months, made Reliance a huge success story in the countryside. During the lifetime of this campaign (2003-04), the cell phone market explosive, surging 135%. This marked the beginning of a competitive landscape where other industry leaders Airtel, Vodafone and Idea were forced to slash call rates to hold their positions in the market.

Lifetime incoming free

Bol India Bol

Didnt want to show people being worried about their talktime, People dont need a reason to talk

Aimed to empower consumers to not put a price on conversation

Simply Reliance Campaign

2009: Simply Reliance initiative Reliance Communications rolled out a Hrithik Roshan campaign to mark its entry into the GSM space

Simply Reliance Campaign

modern-day Pied Piper of sorts, playing the flute and luring 'rats' all sorts of 'restrictions' and 'conditions' in the telecom space ultimately leading them over a cliff, where they fall to their 'death'. The implication, of course, is that with Reliance's new offering, there are no limits or restrictions to an enjoyable mobile usage experience.

http://www.youtube.com/watch?v=MSqfmHsM2uc (1)

Hrithik Roshan, urges consumers special microsite Call for 1 minute between 9. AM and 9 PM. friends name and cell number along with your details(free call)

The online campaign was launched simultaneously on 8th of June on leading Indian portals like Rediff.com, Indiatimes.com, Yahoo.co.in, NDTV.com and has received a tremendous response since then. The online campaign had more than 26,000 call requests within just 24 hours from the launch. The response rate can be termed as healthy as there were more than 10,000 unique users. http://www.campaignindia.in/Article/226440,reliance-mobileslatest-tvc-urges-consumers-to-act-on-impulses.aspx (2)

Mumbai, November 20, 2009 The Pied Piper of Reliance now comes to desktops at cyber cafes! Reliance Mobile had extended its reach significantly to target the online community by launching a web-advertising campaign using Ideacts Innovations' Clinck 1-on-1 a unique web-based, desktop advertising tool. CLINCK 1-on-1, was one brand on one screen', dedicating the entire desktop screen to one particular advertiser. objective was to create awareness for Simply Reliance Tariff plan, and reach was one of the most important criteria

2011 RELIANCE 3G MERA NETWORK

Hrithik Roshan

Anushka sharma

who just had a few hits like rabb ne bana di jodi and band baja baraat

The Positioning aimed through this is to bring products to customers that fulfill their needs with Inceasing affordability.

Proof

Hrithik

Inceasing affordability.

Proof - MNP

Hrithik

Inceasing affordability.

Proof - MNP

The TVCs highlight the greater benefits of the Unlimited Talk Time and Call Connect features of Reliance Communications.

 In

addition to FB customer care app, they have also launched of first-of-its kind Customer Care Initiative Live Chat.
Available to Reliances over 1.3 million data customers across the country. to handle 75,000 live customer interactions in a day. To solve the issues quicker Better customer satisfaction.

 This

campaign was basically launched to show superiority of Reliance 3G over competitors. Two ads were released i.e. one showing no pixelation and second one showing no buffering required to see videos on Reliance 3G.