BACHELOR OF BUSINESS ADMINISTRATION

MPP 3053 STRATEGIC MANAGEMENT REVLON INC: EXTERNAL ANALYSIS

PREPARED BY:

ABDUL MALIK B ABDUL RAHIM AHMAD PAZIL B MD ISA

(M0911223-14) (M0910548-04)

MOHAMAD HASBUL ASYRAF BIN MOHD ZAKI (M0910650-04) MUHD MUNIB BIN MD ALUDIN MUHAMMAD ZULHELMI BIN JAMAL (M0911556-14) (M0910319-04)

PREPARED FOR: DR. TENGKU MOHD KHAIRAL ABD. T. HARIS LECTURER OF KULIYYAH MUAMALAT

DUE DATE: 29 JANUARY 2012

EXTERNAL ANALYSIS Opportunities: Weight 1. Aging baby boomers. The 75 million Americans born between 1946 and 1964 are a significant market for the cosmetic/personal care industry. They have high levels of disposable income and are brand-loyal consumers. 2. The United States teen market (ages 12-19) 3. The fast growing Hispanic American segment 4. The Asian American growing population and there are significant opportunities. 5. Many men are trying cosmetics in an effort to improve their appearance. 6. The market for hair coloring is expanding with the need of more vibrant colors options. 7. The value of the dollar dropped to historic lows and thus is an opportunity for a global business in countries chasing more cosmetics and fragrances such as China, India and Middle East. Threats: 1. Consumer concerns about product safety and the use of animal testing by cosmetics companies 2. Older people tend to spend less on cosmetics 3. Americans have less disposable income for purchasing cosmetics. 4.. Major retailers are reducing inventory levels, leaving cosmetic companies with fewer opportunities to stock additional products on retail store shelves. TOTAL 0.15 Rating 3 Weighted Score 0.45

0.10 0.10 0.12 0.07 0.07 0.13

4 3 3 4 2 1

0.4 0.3 0.36 0.28 0.14 0.13

0.10

0.10

0.06 0.06 0.04

2 3 2

0.12 0.18 0.08

2.54