Strategic Analysis

1. 2. 3. 4. 5. 6. Kamini RAJENDRAN, 007208 Khaliza KHALID, 007214 LAI Tuck Keong , 008758 LIM Kheng Soon, 005836 Linda CHUA Ling Nah, 007237 Yoon Thean WONG, 008416

1. Company Profile 2. Strategic position and analysis External 1) External Analysis 2) Porter s 5 Forces Internal 1) Value Chain 2) Diversification Map 3) Social Responsibility Analysis 4) Financial Analysis SWOT 3. Strategic recommendation 4. References

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Media Prima Berhad an integrated media investment group, competes amongst the media conglomerate of Malaysia. It is the only integrated media player in Malaysia. Its core business is in CONTENT distribution/ aggregation generating revenue via selling advertising space; although it is moving towards content creation .

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Source : http://www.mediaprima.com.my/ HBS Article