Department Of Management Studies

Dayananda Sagar Academy Of Technology

And Management

Name : Sandhya Satisha Hegde

Usn : 1DT19MBA35
Internal Guide : Prof. Vijaianand A
Associate professor
Company : Aditya Birla Capital limited
Introduction
Organization
 study is nothing but an effort towards knowing organization

along with its policies, methods and structures followed

It
 is a bridge between theoretical and practical knowledge. It helps the

students to acquire field experience and gain awareness and exposure to

the organization as well as industry

Objectives of the study

To
 understand the working of the organization

To
 familiarise with the structure and different departments

To
 know the proper usage of information and to understand the decision

making process
Industry profile
 

 Aditya Birla Management Corporation Pvt. Ltd. It is popularly

known as Aditya Birla Groups. It is a conglomerate corporation
 It is founded in 1857 163 years ago by Seth Shiv Narayan Birla.
 Aditya Birla Group is active in 14 industry sectors with a US$48.3
billion corporation.
 Now Aditya Birla Group is a US $48.3 billion dollar company with
the force of over 120000 employees. It is in the League of Fortune
500.
Continued..

 It turns out to be 4th in the world and 1st in Asia Pacific in the Top

Companies for Leaders’ Study 2011.

 It also topped the Nielsen’s Corporate Image Monitor 2014-15 and

emerged as the number one corporate for the 3rd consecutive year

for best in class

Organization profile
 Aditya Birla Capital Limited is the holding company of all the
financial services businesses of the Aditya Birla Group. Through its
subsidiaries and joint ventures, it manages aggregate assets worth
more than ₹3000 billion and has a lending book of ₹601 billion as
of 31st December 2019
 Aditya Birla Capital Limited is among the top 5 private diversified
NBFCs in India. It is also one of the largest private life insurance
companies, asset management companies and general insurance
brokers in the country
Continued..
 It is originally incorporated in October 2007 under the Companies
Act 1956 as Aditya Birla Financial Services Private Limited. It
received the certificate of registration from the Reserve Bank of
India in May 2009 to commence the business as non deposit taking
NBFC.
 In December 2014 the company converted from private limited
company to public limited company. It renamed as Aditya Birla
Financial Services Limited.
 Protecting, investing, financing, advising are the services provided.
Vision, Mission and values
“To be a leader and role model in a broad-based and integrated
financial services business.”

The 4 pillars of their vision are

 To be a leader
 To be a role model
 To be a broad-based player
 To be an integrated player 
SWOT Analysis
Strengths
 Strong domestic player
 Global Recognition
 Diversified services
Weaknesses
 Strong competition
 Debt
Continued..
Opportunities
 Growing industry
 Global expansion
 Technologies
Threats
 New entrants
 Growing competition
Ratios
RATIO MARCH MARCH2 MARCH2 MARCH MARCH
2020 019 018 2017 2016
Current 3 4 40 1 1
Ratio
P/E Ratio 48 81 70 0 0
Net Profit 14.93 -5.39 22.05 12.11 -6.64
Margin (%)
Asset 15 14 12 7 12
Turnover
Ratio (%)

Total 4 6 5 5 8
Debt/Equity
Quick Ratio 3 4 40 1 1
Learning Experiences
 Structure, nature and managing and leadership team
 Capacities of an organization to grow in large spread
 McKensey’s 7S framework that tells about over all functioning of
an organization
 Porter’s five force model helps to understand the competitions and
threats that can occur
 How to analyze the SWOT of an organization
 Practical knowledge of workings of financial statements
Thank You