Xth International Week 19-23 March 2012

International Relations Department

Marie Josphe Gridel Head of International Relations Department

Leonard de Vinci International Relations Department is proud to present its Xth international week program from March 19th to 23rd. Welcome to the professors from our partner universities in Canada, Finland, Germany, Italy, Lithuania, The Netherlands and USA. During this event, students from Leonard de Vinci schools will attend a set of conferences and Leonard de Vinci faculty will meet with their international counterparts. A few figures on the 2012 International Week: 200 students 102 hours of courses 19 visiting professors You will find in this catalogue the profiles of our guest professors and the abstracts of their conferences. Enjoy and get inspired by the internationalization at home to explore new exciting opportunities: Be the world !

The International Relations Team

International Relations Department

Human Resource Management and Communication in the Public Sector

By Profs. Lisa Abney, PhD and Marcus Jones , J.D Northwestern State University of Louisiana, Natchitoches, USA

Abstract
This presentation will educate students about management practices in the Public Sector with special focus on Non-Governmental Organizations (NGO), Government agencies, and the legal aspects of human resource management as it relates to NGOs and Government agencies. While many of the management strategies about which students learn in management courses are successful in the private sector, human resource management in public entities requires a different set of skills and knowledge. This presentation will share information regarding the ways in which students can transport management skills from the private to the public sectorthe sessions will involve case studies, analysis of interactions, and creative problem solving.

About the professors

Dr. Lisa Abney earned her Ph.D. In English from University of Houston. She is a Professor of English and the Provost and VP of Academic and Student Affairs. Her research areas are linguistics, folklore, and literature of the American South. She has edited five books, written and published numerous nationally refereed articles. Marcus Jones, J.D. is Vice President for University Affairs and a full professor in the School of Business. He earned his law degree from Southern University Law Center, Baton Rouge, LA and a master's degree in International Business and Trade from Grambling State University. Since beginning his career at NSU, he has taught courses in Business Law, Internationl Business, Public School Law, Microeconomics, and Personal Finance. Marcus has numerous refereed journal publications and has presented his research at international and national conferences.

Day Wednesday 21 March Thursday 22 March

Time 2:00 - 5:00 9:30 - 12:30

Room E 659/660 E 659/660

Product Placement in Media Texts

By Prof. Ivan Berazhny

HAAGA-HELIA University of Applied Sciences, Finland

Abstract
The course will explore the notion of text from the perspective of media studies, particularly the studies of linguistic and multimodal meanings in disclosed advertising and product placement. The students will approach texts as results of meaning-making choices with multi-layer editing and design. The students will also get familiar with the tools of linguistic and multimodalproduct placement in various media genres. The students will then practice both the analysis of media texts to identify product placement and the generation of media texts to designinstances of product placement. Upon the completion of the course, the students will assess their knowledge and skills via feedback and a multiple-choice test.

About the professors

Ivan Berazhny is a Senior Lecturer in International Business and Tourism Degree Programmes at HAAGA-HELIA University of Applied Sciences, Finland. Ivan Berazhny has worked as an editor of an in-flight magazine, as a journalist, translator, and interpreter. Mr Berazhny holds a Master's Degree in English Philology and International Economic Relations, as well as a Degree in Vocational Pedagogy. Mr Berazhny has developed and taught a wide range of courses (in Finland and outside) including Professional Communciations, Web-based Communciations, Business English, Academic Writing, Qualitative Research Techniques, Advertising and Media, and other. Mr Berazhny's doctoral research interests include Product Placement, Systemic Functional Semiotics, Multimodality, and In-Flight Media.

Day Wednesday 21 March Thursday 22 March

Time 9:30 - 12:30 9:30 - 12:30

Room E 711 E 711

The More Things Change: Notes on Social Media, and the Ethics of Public and Private
By Prof. Peggy J. Bowers , PhD University of Louisiana Monroe, USA
Abstract
This presentation explores the ethical implications of social media on all levels of society. Social media are becoming increasingly important in the public and private realms (e.g., commerce and advertising, politics, journalism, and the formation and maintenance of personal and professional relationships). Social media are also lucrative to the business community and an important source for reaching the electorate. The convergent, instantaneous and global nature of these technologies intensifies the hopes and fears for community, morality and democracy that normally stem from the development of new technologies. Their ubiquity and essential characteristics also pose significant ethical challenges to users with respect to such things as privacy, anonymity, informational autonomy, and the risks and benefits of self-disclosure. This presentation will give a brief summary of relevant ethical theories for discussing social media in their corporate, political and personal contexts and a quick overview of social media such as Twitter, email, texting, Facebook, blogs and Skype. It will also provide discussion and analysis of ethical dilemmas in the business community, western politics and interpersonal relationships, and explore the implications for traditional news media in a digital environment that enables citizens to become journalists or bypass conventional news sources altogether.

About the professor

Peggy J. Bowers teaches courses on the history, criticism and theory of the mass media as well as on media law and ethics. Her research examines the relationship between culture and media ethics, especially as it is revealed through professional practices and the subsequent processes of representation. Using various philosophical frameworks that have customarily shaped the discussion within the media ethics community, she seeks to engage and critique those frameworks as well as move beyond them. Her work has been published in such venues as Journal of Mass Media Ethics, Free Speech Yearbook, Communication Monographs, American Communication Journal and the International Journal of Media and Cultural Politics as well as in scholarly book chapters. She has received awards for her scholarship and has professional journalism experience. Bowers received her doctorate in communication from Stanford University, and an MA in Communication and a BA in Journalism from Wichita State University.

Day Wednesday 21 March Thursday 22 March

Time 2:00 - 5:00 9:30 - 12:30

Room E 461 E 461

ICT for SMEs: opportunity for competition and innovation

By Prof. Renata Paola Dameri

University of Genova

Abstract
The aim of the workshop is to describe the main opportunities deriving from the use of ICT in SMEs, also using the study of excellent business cases. The workshop is organised into two streams. In the first stream, the most important technologies are described, outlining the key characteristics they should have to be effectively introduced in SMEs: flexibility, agility, efficiency an adaptability to specific business. The second stream focuses on the opportunities for SMEs to use ICT for innovating their business (products, processes, relationships and so on). Several success business cases will be analysed, to learn best practices to be applied in SMEs.

About the professor

Renata Paola Dameri is researcher in Business Aministration at the Faculty of Economics, University of Genova (Italy). She is professor in Accounting and in Information Systems and director of the master in Entrepreneurship. She is member of the Information Systems Unit at SDA Bocconi School of Management in Milano (Italy). She is fellowship at Universit Paris Dauphine, where she teaches IT Governance in the Master Systme d'information de l' entreprise tendue : audit et conseil. She has been visiting professor at several European universities, also at Pole De Vinci. She is member of the scientif commettee of some international scientific journals and conferences in management and in information systems.

The Challenging World of SMEs

By Prof. Kiran Desai, PhD Mc Neese State University, University of Louisiana, Lake Charles, USA
Abstract
The most urgent problem facing manufacturers today is that they build a world according to Deming, but they live in a world dominated by Murphy. Manufacturing success today is increasingly defined by the speed and effectiveness of reacting to omnipresent real world changes. This course will cover : The definition of SME in France, Germany, India and the USA The Role of SMEs in shaping and fashioning Operations Strategy Challenges faced by operations within a SME structure Relationship of overall SME (company) strategy to operations strategy

About the professor

Dr. Kiran J. Desai first earned his Bachelor of Engineering in Mechanical Engineering from M. S. University of Baroda. He received is Master of Science degree in Mechanical Engineering from The Polytechnic Institute of NYU. After working as an engineer at Westinghouse, he went to The Pennsylvania State University for Ph. D. in Business Administration with field in Business logistics, Production and Operations Management, and Mechanical Engineering. After that he taught at the Middle Tennessee State University from 1972-1995 , he also consulted with local firms in POM and MIS areas. He also took leave from MTSU and worked full time as consultant (Tata Consultancy Services, International Consultancy firm, INDIA), and as president of diamond tool manufacturing and gemstone processing (USA, INDIA, GERMANY, ISRAEL, SWITZERLAND). He also taught at University of Memphis (undergraduate and MBA POM, MS, Stat). At present he is part owner of custom plastic injection molding company (BUSINESS STRATEGY AND QUALITY). In addition, he has been teaching at McNeese State University since Spring 2005. Also taught at Loyola University, Baltimore as visiting Prof for a summer, teaching MBA course Risk Assessment and Process Strategy.

Day Monday 19 March Tuesday 20 March

Time 9:30 - 12:30 9:30 - 12:30

Room L 411 E 361

Logistic capital growth theory and investment features in Central Eastern Europe By Prof. Marius Dubnikovas
International Business School at Vilnius Univeristy, Lithuania
Abstract
Logistic capital growth theory is an alternative way of evaluating unsustainable situations in financial markets, that allows understanding the nature of financial bubbles at market saturation levels and financial crises that appears after burst of the bubble. This interesting theory also explains the paradox of debt traps that appears when own capital is growing at the lower pace then the borrowed one. This theory was also implemented in analyzing the Central Eastern Europes financial markets and their attitude to the last global financial crises. More than ten years experience of investment activity in CEE region will be presented during classes. We will cover major features of these developing markets (major risks, investment environment, way of development and opportunities).

About the professor

Mr Dubnikovass own run company was the first one that in 1998 presented on-line stock trading system in the region. He has 7 years experience in CEE investment and pension fund management working as fund manager and the overall experience in investment market reaches more than 10 years. At the moment Marius is a president of Lithuanian broker association and chairman at tax commission in International chamber of commerce (ICC) of Lithuania. At the same time he has worked as lecturer at Vilnius university international business school for the last two years. His major interest on the science field is unsustainable financial situations at different market situations with the participation of leverage.

Day Thursday 22 March Friday 23 March

Time 2:00 - 5:00 2:00 - 5:00

Room E 358 E 358

Measuring and Managing Customer Satisfaction

By Prof. Gwen Fontenot, PhD University of Louisiana at Lafayette, USA

Abstract
Customer satisfaction measurement and management are keys to the long term growth and success of any organization. Since the groundbreaking service quality research by Zeithamal, et. al., in the 1980s, organizations have sought to understand the impact of customer satisfaction on customer value, market share, and profitability. This course will present an overview of the research on customer satisfaction measurement and emphasize its use in developing and maintaining a customer satisfaction management program.

About the professor

Dr. Gwen Fontenot is an Associate Professor of Marketing and Head of the Department of Marketing and Hospitality at the University of Louisiana at Lafayette. She also serves as the Internship Director for the Moody College of Business. Dr. Fontenot holds two endowed professorshipsthe Northwestern Mutual Financial Network BORSF Professor in Insurance and Risk Management and the Petroleum Helicopters BORSF Professor in Business Administration. She is a member of the Graduate Faculty at UL Lafayette and teaches both undergraduate and graduate classes. Dr. Fontenot has more than 25 years of industry experience in the field of marketing research, predominantly in the area of customer satisfaction research. She has directed the customer satisfaction research programs at three marketing research firms and served as in-house director of research at a national accounting firm. Dr. Fontenots customer satisfaction research with two manufacturing clients was critical to their receipt of the Malcolm Baldrige Award. She continues to operate her customer satisfaction research company on a part-time basis. Dr. Fontenot has authored numerous articles on customer satisfaction measurement which have been published in both academic and industry journals such as Quality Progress and Journal of Targeting, Measurement, and Analysis for Marketing.

Day Wednesday 21 March Thursday 22 March

Time 9:30 - 12:30 9:30 - 12:30

Room E 661 E 661

Economic Issues of Sustainable Development and Renewable Energy

By Prof. Jay A. Johnson, PhD Southeastern Louisiana University, Hammond, USA
Abstract
Sustainable development and renewable energy are complex topics which are strongly influencing public policy, economic development, and business practices. New policies based on these concepts will have a significant influence on future economic welfare, but are often supported without a proper knowledge foundation. A better understanding of the perspectives and tradeoffs related to sustainable development and energy will lead to improved policy formation and business models that promote development without creating unnecessary risks or costs. This session will give students a chance to explore in more depth competing visions of how sustainable development is viewed and could be pursued. It will include discussion and debate as well as some case studies to illustrate how policies may affect business strategies and social welfare.

About the professor

Dr. Jay Johnson is an assistant professor of economics at Southeastern Louisiana University. His education includes a B.S. in chemistry (1981), an M.B.A. concentrating in management information and decision support systems (1987), and a Ph.D. in economics (2002). He worked as a chemist and sales manager in the oil and gas and petrochemicals industries before completing his doctorate and moving to an academic position. His research interests include energy markets, environmental issues, economic and market development, and improving methods of teaching economic issues. He has published in the Cato Journal, International Journal of Business and Social Science, and Ethics, Place and Environment. He has taught courses in microeconomic and macroeconomic principles, energy economics, environmental economics, and managerial economic decisionmaking at both the undergraduate and graduate levels.

Day Monday 19 March Tuesday 20 March

Time 9:30 - 12:30 2:00 - 5:00

Room Amphi G Amphi G

Customer Relationship Management as a tool for long lasting and profitable customership
By Prof. Pia Kiviharju, MsC Laurea University of Applied Sciences, Helsinki, Finland
Abstract
Every company engages in some sort of Customer Experience, Customer Relationship and Loyalty Management. But how to do it in profitable way, is a question. Companies must change their mindset from product-orientated to customer-orientated company. The main objective is to have profitable, loyal and long lasting customers. Companies must have a total understand of Customer Insight. They must Profile, Classify, Valuate customers by using analysed customer data and insight to find potential customers for developing in relationship path or life-cycle. To maximize customer equity, companies must develop the Relationship Strategy and Process for identifying, attracting and retaining high value customers. To have strong customer equity it is companys longterm competitive advantage. To attract people today is quite complex work because of all offline and online marketing tools. To understand the power of social media it is a very important tool for companies for engaging directly with both potential and current customers. It is not only to drive conversations, it presents a new way to organize and enlarge them. With the use of social media, it becomes more than just a way to diffuse news and gather information about consumer opinions. It is about influencing word of mouth to built loyalty and brand perceptions. to diffuse news and gather information about consumer opinions. It is about influencing word of mouth to built loyalty and brand perceptions.

About the professor

Pia Kiviharju is involved in a Business Management program called Laurea Business Ventures where every student chooses their own projects and plans their studies individually. She also works at active Life Village Ltd as a Development Manager. Active Life Village Ltd. is unique center of welfare competence with the goal of promoting the creation and commercialization of competitive welfare innovations together with its partners and users. Pia has a business background for 22 years. She has worked in several companies as a business manager. Before Laurea she was working 10 years at TeliaSonera Ltd., one of the biggest telecommunication operators, as a marketing Director. Before that she worked 12 years in Advertising agency, Cosmetic Import and Export company and ICT company in business management positions.

Day Thursday 22 March Friday 23 March

Time 2:00 - 5:00 9:30 - 12:30

Room E 856 E 856

The role of Lousiana and Maine National Guardsmen in Iraq

By Prof. Stephen Michot, PhD Nicholls State University, Thibodaux , Louisiana, USA

Abstract
National Guardsmen are basically citizen-soldiers. When called upon, they supplement the regular United States troops in their missions at home and abroad. However, their day-to-day life is one of electrician, oilfield worker, teacher, policeman, nurse, or welder, not soldier. The men and women of the Louisiana and Maine National Guards bring a unique aspect to their role as soldiers. Both groups have a French heritage and a unique culture that they brought with them during their military tour in Iraq. This seminar will discuss the various Lines of Operations that were performed including Combat, Training of Iraqi Security Forces, Governance, Economics, Essential Services, and Humanitarian Aid. It will also introduce the unique cultural touch that these citizen-soldiers placed on their mission.

About the professor

Dr. Stephen Michot is a native of French Louisiana. He can trace his heritage from France through separate tracks to Quebec and the Caribbean to Louisiana. Dr. Michot has advanced degrees in history, political science, and military studies. He has studied at several universities including the University of St. Anne in Nova Scotia, Nicholls State University, Southeastern Louisiana University, American Military University, Louisiana State University, Arkansas State University, and Mississippi State University where he received his Ph.D. Dr. Michot has several publications in the field of social-military history. His articles and chapters have appeared in Lafourche Country II, Lafourche Country III, Bayou Society Embattled, Of Times and Race, The Civil War Era in Louisiana, Military History of the West, and the journal of Louisiana History among others. Dr. Michot is presently an Associate Professor of History at Nicholls State University; Director of Internships for the Louisiana Center for Women & Government; Faculty Senate President; and Faculty Representative to the University of Louisiana Systems Board. Dr. Michot is a veteran of the war in Iraq.

Day Monday 19 March Tuesday 20 March

Time 2:00 - 5:00 2:00 - 5:00

Room Amphi F Amphi F

Technological Change and Identity Construction

By Prof. Gary Alan Poe, PhD University of Grambling, Louisiana, USA

Abstract
Daily we make new technological advances. Many of these advances are adopted without consideration of the impact that they may have on an individual's privacy and even less consideration is given to the impact on individual, social and national identity. In this lecture we will explore the technological imperative and how it impacts the individual's privacy and extend this to show how when individual privacy is invaded how personal, societal and national identity are impacted

About the professor

Dr Gary A Poe received his JD from Stetson College of Law in St Petersburg, Florida. Upon graduation practiced law for 18 years extensively as a litigator of both Civil and Criminal matters. He returned to the university where he taught at the graduate school of the University of South Florida on the topic centered on the nexus of law, management, marketing and information technology. While in residence he received both his Masters and his PhD, in Management Information Systems with a concentration in Economics and Management. Dr Poe has been in residence since 2005 at Grambling State University as an assistant professor in the Accounting, Computer Information Systems and Economics department in the College of Business. His research interests include both privacy and preparation and placement of students in careers upon graduation. He was awarded by the College of Business at Grambling State University the honor of being named Teacher of the Year for the current school year. Currently he works as Chairman of the Corporate and Alumni Relations Committee for the College of Business and is responsible for the placement of students in careers as well as the raising of funds for the university through corporate and alumni support.

Day Wednesday 21 March Thursday 22 March

Time 2:00 - 5:00 9:30 - 12:30

Room L 513 L 513

Creative class, urban density, innovation and economic growth

By Prof. Josep Miquel Puertas Salas Vytautas Magnus University, Lithuania

Abstract
Geographers and social scientists have probed the effects of agglomeration and spatial clustering on innovation and economic growth. Economists and others have identified the role of knowledge spillovers in driving the innovation process. We will explore how urban density the density of creative occupations relates to innovation. We will discuss how and why urban creative density matters for the innovative processes that power economic development and growth. Creative people have an essential impact on the economic growth. In the course we will analyze the relationship between creative class, urban density, innovation and creative growth. The students will have to read previously some working papers that will be distributed in advance by the lecturer.

About the professor

Mr. Puertas Salas is a lecturer and business consultant from Barcelona who is living and working in Lithuania. As a business consultant he has worked in Sao Paolo (Brazil) and Dresden (Germany) and other places around Europe. He has taught in Lithuania, Latvia and Iceland though Erasmus programme and has a Masters in Public Management ("Mestratge de Gestio Publica"UAB-UPFESADE) , and three postgraduates in Commerce, International Cooperation for Development and Pedagogy. Currently Miquel is finishing his Ph.D. in International Relations and European Integration (Institut Universitari d'Estudis Europeus-Universitat Autonoma de Barcelona).

Day Wednesday 21 March Thursday 22 March

Time 9:30 - 12:30 2:00 - 5:00

Room E 411 E 411

How organizations are using Social Media to support Internet Marketing Strategy
By Prof. Tracy Renzullo British Columbia Institute of Technology, Vancouver, Canada
Abstract
It is imperative that todays marketing graduate understands the important contribution digital marketing can make to the success of any business; both large and small. Traceys lectures will give students an in-depth understanding of internet-specific strategy development and execution in the area of Social Media. Best practices will be discussed using real-life business success stories and failures. Tracey will show how the use of the right tools including Twitter, Facebook, Google+ and Blogs can drive traffic, boost search results and grow relationships and ultimately revenues.

About the professor

Tracey Renzullo is a Marketing Professional with over twenty years of experience in a variety of marketing disciplines including: Digital Marketing, Corporate Strategic Planning, Marketing Planning and Tactical Execution, Direct Marketing, Charitable Giving and New Product Development. Tracey has developed, led and managed marketing campaigns across Canada in her Senior Marketing roles at Industrial Alliance Pacific and Seaboard. Traceys recent focus has been in the area of Digital Marketing, with special emphasis in Internet Strategy, Social Media and Search Marketing. Tracey consults businesses in these high growth areas. Tracey addresses business groupsin Vancouver on using Social Media to support marketing objectives. Tracey is also a full-time Instructor in the BCITs School of Business where she has developed and taught courses in Internet Marketing, Direct Marketing, Financial Services Marketing, Marketing Analysis, and Marketing Communications Strategy. Tracey is a UBC Honours Commerce Graduate and currently lives in Vancouver, British Columbia.

Day Monday 19 March Tuesday 20 March

Time 9:30 - 12:30 9:30 - 12:30

Room E 412/413 E 412/413

Renewable Energy Investment Appraisal

By Prof. Andreas Taschner , PhD Reutlingen University of Applied Sciences, Germany

Abstract
The course / lecture is targeted towards students with a basic knowledge of capital budgeting and investment appraisal (concepts of discounting, net present value, internal rate of return, etc. are known). It shows: 1. How these tools and techniques are applied for renewable energy (RE) projects, 2. What other assessment tools are available that are "tailored" towards RE projects 3. Why and to what extent RE projects differ from other investment projects The course also shows how these concepts are applied to a real-life example project.

About the professor

Studies in Vienna (Austria) and Urbana-Champaign (USA). Doctorate from the University of Business and Economics in Vienna. More than 10 years experience in private industry (manufacturing, telecommunications) Since 2008 professor for management accounting - first in Berlin, since 2011 at ESB Business School, Reutlingen University (Germany).

Day Wednesday 21 March Thursday 22 March

Time 9:30 - 12:30 2:00 - 5:00

Room E 408 E 408

Non-linear advection equations: Theory, Numerical Solution and Applications

By Prof. Ursula Voss, PhD Reutlingen University of Applied Sciences, Germany
Abstract
Hyperbolic conservation laws, which reduce to advection equations in one spatial dimension, model a variety of physical phenomena. A classical application is fluid dynamics, but they also model phenomena such as the development of traffic jam in dense traffic or large scale supplychains in economic and industrial applications. For advection equations, the method of local decomposition of solutions along travelling wave gives good insight in the structure of the solutions and is the starting point for the construction of numerical schemes. Whereas the linear advection equation has just travelling waves as solutions, nonlinear advection equations admit discontinuous solutions, i.e. shock and rarefaction waves. For the numerical solution Finite Volume schemes have been developed, that are especially suited to the approximation of discontinuous solutions. In this course we study both the solution of linear and nonlinear advection equations using the decomposition along travelling waves and the special behaviour of nonlinear equations with the example of traffic flow. These results are used to understand the construction principles of FiniteVolume schemes.

About the professor

- Studies of mathematics at Karlsruhe University, doctorate in scientific computing. - 1997/98 Post doc at Centre des Mathmatiques Appliques (CMAP), cole Polyechnique, Palaiseau, France, working on a project with P.-A. Raviart and J.-C. Adam. - 8 years with Daimler, Stuttgart, Germany, in different positions - Since 2007: Professor for mathematics and informatics at the school of engineering of Reutlingen University. - Research interests in scientific computing, especially in coupled problems.

Day Monday 19 March Tuesday 20 March

Time 2:00 - 5:00 2:00 - 5:00

Room E 858/859 E 858/859

Doing Business and Working with German people By Prof. Annick Wehrle Furtwangen University of Applied Sciences, Germany
Abstract
I. Introduction of the topic: with regard to the European and world economy, and the intensive cooperation between France and Germany. Short presentation of the differences between the education systems showing some key differences in professional orientation of young people. II. Fundamentals and main characteristics in Intercultural Competence and Intercultural Management (France- Germany and a few others countries). III. Key differences in ways of working, presentation styles, working on projects, negotiation styles between the French and German business people and engineers. IV. Cases. In groups the students will have to find the problematic aspects of different professional situations in which French and German business people and engineers are involved, then work on solutions. Afterwards they will have to make presentations of the results to the whole group, this will be followed by a discussion.

About the professor

Function at Hochschule Furtwangen/HFU : Director French Speaking World Department, International Coordinator, Head of Centre dexamens CCIP since 2000. Specialized in FOS,FOU,ESP, Intercultural Competence, International Business Games.Trilingual: French, English, German. Since 1992 employed at HFU. Numerous publications. Since 1998 numerous lectures held abroad :International Business Games and Intercultural Competence in Europe and Tunisia. Organisation and participation at numerous congresses. Studies in Anglistic and Amerikanistic (Univ Poitiers, Norwich, Strasbourg) Post-graduate degree: Pdagogische Hochschule Freiburg Germany:"Lehren und Lernen in der Erwachsenbildung".

Day Thursday 22 March Thursday 22 March

Time 9:30 - 12:30 2:00 - 5:00

Room L 411 L 411

Micro / Nanosystems for Partnerships to Tackle Key Global Challenges

By Prof. Chester Wilson , PhD, Assistant Professor Louisiana Tech University, Ruston, USA
Abstract
The United States and Europe share many global concerns, and solutions to the biggest problems will come from a partnership of nations. Some problems are uniquely central to both the United States and France. Micro- and Nanotechnologies might enable solutions. The course provided here will address some of the research being done in America towards three unique French-American problems. I. Microsensors to Combat Global Nuclear Terrorism II. Nanotechnology to Improve Alternative Energy Technologies III. Could Nanotechnology Assist the Response to Global Warming? Hoped for outcomes: This will give the audience a chance to see American efforts towards three important, and shared problems. Its hoped that discussions can be fostered comparing and contrasting our research thrusts and strategies.

About the professor

Dr. Chester Wilson is currently an Associate Professor with the department of Electrical Engineering and the Institute for Micromanufacturing (IfM). He is a faculty affiliate with Physics, Microsystems, and Nanotechnology. He received his BS in Electrical Engineering at Seattle University in 1991, his MS in Applied Physics at the University of Washington-Seattle in 1996, and his Ph.D. in Electrical Engineering at the University of Wisconsin-Madison in 2002. Dr. Wilsons research experience is in Micro/Nanosystems, E and M waves/Plasmas, and Optical detection systems. He has an active research program in the areas of Homeland security detection systems, synthetic energy, nuclear monitoring, DoD Anti-tamper, and munitions. He is involved in numerous ongoing research projects with the industrial partners, DoE, Air Force, Army, and DoD. His previous work on plasma based, EM experiment/modeling, optical devices and radiological systems has been published in over 30 journals, such as JMEMS, IEEE Transaction on Electron Devices, and the Journal of Applied Physics.

Day Tuesday 20 March Wednesday 21 March

Time 9:30 - 12:30 9:30 - 12:30

Room Amphi J Amphi J

Principles of good leadership after the financial crisis

By Prof. Raymond Zaal , PhD Inholland University of Applied Sciences, Amsterdam, Holland
Abstract
The objective of this course is to provide students with an understanding what leadership is all about. We will study how the financial crisis has chananged our ideas and principles of good leadership and we will link this understanding to students own managerial practices. In this course, we will discuss show the financial crisis has changed insights about good leadership and how organizations can adapt to these insights. We will also discuss various concepts of integrity management and their applicability in international organizations. In this course, students will also work with a state-of-the-art instrument for measuring leadership, core values and integrity culture within an organization: the integrity scan. Based on this scan, students are provided with a clear insight in their own individual practices and perceptions on integrity behavior.

About the professor

Raymond Zaal (1963) is a senior lecturer and developer in several educational programs at Inholland University for Applied Sciences in Amsterdam, The Netherlands and works as a management consultant. He is currently working on his PhD thesis on integrity management at Nyenrode Business University in The Netherlands. Raymond holds a Bachelor degree in Engineering and two Master degrees in Business Administration which he earned from the Erasmus University, Rotterdam and from the University of Rochester (USA). His academic research is focused on the banking sector and the real estate sector in The Netherlands. The central topic in the research of Raymond Zaal is the relationship between organizational aspects and ethical behavior. He is specifically interested in the effectiveness of performance measurement and reward systems and ethical cultural practices as organizational instruments to reinforce ethical behavior. Raymond Zaal has developed the Integrity Scan, a sophisticated instrument which enables organizations to investigate their integrity culture in detail. This instrument has gained much academic interest and practical applications for a variety of organizations in different business sectors and is also applied for educational purposes.

Day Wednesday 21 March Thursday 22 March

Time 2:00 - 5:00 9:30 - 12:30

Room E 858/859 E 858/859

Monday 19 March
Tracy Renzullo Jay A Johnson Kiran J Desai Stephen Michot Ursula Voss How organizations are using Social Media Economic Issues of Sustainable Development The Challenging World of SMEs Role of Louisiana and Maine National Guard on soldiers Non-linear advection equations 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30 2:00 - 5:00 2:00 - 5:00 Room E 412 Amphi G Room L 411 Amphi F

E 858/859

Tuesday 20 March
Tracy Renzullo Kiran J Desai Chester Wilson Jay A Johnson Stephen Michot Ursula Voss How organizations are using Social Media The Challenging World of SMEs Micro/Nanosystems for Partnerships to Tackle Key Changes Economic Issues of Sustainable Development Role of Louisiana and Maine National Guard on soldiers Non-linear advection equations 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30 2:00 - 5:00 2:00 - 5:00 2:00 - 5:00 Room E 412 Room E 361 Amphi J Amphi G Amphi F

E 858/859

Wednesday 21 March
Andreas Taschner Josep M.P Salas Gwen Fontenot Ivan Berazhny Chester Wilson Peggy J Bowers M. Jones & L. Abney Raymond Zaal Gary A Poe. Renewable Energy Investment Appraisal Creative class, urban density, innovation and economic growth Measuring and Managing Customer Satisfaction Product Placement in Media Texts Micro/Nanosystems for Partnerships to Tackle Key Changes The More Things Change HRM and Communication in the Public Sector Principles of good leadership Technology Change and Identity Construction 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30 2:00 - 5:00 2:00 - 5:00 2:00 - 5:00 2:00 - 5:00 Room E 408 Room E 411 Room E 661 Room E 711 Amphi J Room E 461 Room E 659 Room E 858 Room E 513

Thursday 22 March
Peggy J Bowers M. Jones & L. Abney Gwen Fontenot Raymond Zaal Gary A Poe. Ivan Berazhny Annick Wehrle Andreas Taschner Jospep M.P Salas Pia Kiviharju Marius Dubnikovas The More Things Change HRM and Communication in the Public Sector Measuring and Managing Customer Satisfaction Principles of good leadership Technology Change and Identity Construction Product Placement in Media Texts Doing Business and working with German people Renewable Energy Investment Appraisal Creative class, urban density, innovation and economic growth CRM as a tool for profitable customership Logistic capital growth theory and investment features 9:30-12:30 9:30-12:30 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30 9:30 - 12:30
9:30-12:30 2:00-5:00

Room E 461 Room E 659 Room E 661 Room E 858 Room E 513 Room E 711 Room L 411 Room E 408 Room E 411 Room E 856 Room E 358

2:00-5:00 2:00-5:00 2:00-5:00 2:00-5:00

Friday 23 March
Pia Kiviharju CRM as a tool for profitable customership 9:30 - 12:30 2:00-5:00 Room E 856 Room E 358 Marius Dubnikovas Logistic capital growth theory and investment features