Here you should write do.wn the proposal for your advertising campaign. On the oth'.

I,r snee+ you are asked to write Q brief e.valuation 0' your proJec t- d ···d. f!li' , e' h idees.
c

0""
.'

y' ...
'1'

Im-:

·t·,·-, t· h···· · our averts will contain a consistent heme. and your campaign must conrcm rne ""1· n::' I·' f .'.print odver-r' aned 1"TV: /. Cinema A~J·.! d .., . dlill um 0
.'

"'d' ,"'. ... ....

I
'to . .'

..' i
,.",

,.'

'.

--

.-..

-."

'.'

.'.

....

-.. -.'

.'-'-

"""

'iI!

".,'.

m""
"

'1"1

"1,

..

-e

I.

Your work will be marked an assessed ag>'ainstGCSE e.xam criteria I good luck I
I. .'

...

Produ rc··t-· 'N············a.· e: im

" •• ' -eee ••• '.

'. _ ...

',.'

".

',.

~-

..-

Ii!

5 110.-:. 9"0'" "',n··:~· . ( dL ',a"<. ,logO)

,
1

.. ,>._,

': .•'- .• '

'I

N~' .... .. . d .',. 0··,"·:····-' ··,t-'..,··" '&:': T·h,····-.".. ".. Oii ,-tl_lh'I.·,·e .O.··:_.s•. verOIIII:Q,r,r1Q", Ive..._ ',_eme "'f':
J
j

... 1. What;s the Target Audience for your adver-?

(~ivereasons for your answers, try and explain why you think thes type of Q1udi'enc',e will be watching your cdver-t)

Age :

J.:J - · Ill- ./

II

1..

I(}

O,--~- -.- ---

Wh'-'~-h Ad Iverrtsfn '.' 'f" 'h" '/ ' s: , ,',i.IC',_:·i·- ' .,( . .', ,,',' '.,Igec,nique(s) hcvevoi ' ." w;rk in attracting this a~di~nc'e".aveyou used and why do you think these win

;,\r\U~
"",'
IJ

'(\N'i' .'.'b-e, .. ,
".'
"

cvJ\·abp.ecA- 6.f
'" .,,1 ' '," '

,
.

'..

'

c"',-'"

'

ta!:';'rrL

.u,.~ena _

'.Q; ..'lit:~~,;

w~
,U:"'.I)

',I'

M~LC£\J~
1,,,'\..:<>7""",',','...• "."~v\"'" '\ • '"
\"
l
'l-

5C\l\J\.L
n xL' (_u~
I

1 '\.:,--l.."
',1 ,,<
1

J<"

_ _", -'P' .".' v),

t Ut.J

S~

'oCt. LAC ~n, c~ r t\ CA-l)(_

Cl~ b IL \1'\-0 !~/~, ",n()"" l~ v \f1,../V\J E '-'\1" '""," f L.J,' t-Ct.'>

. ',', ' Q_C..\VV)

\\f\: CAk ~
(~. _I\-I,,~, '", 'i".·", ,'\..'
',::.0'
'U"",

fJ{)",,-e-\1uJl~~
"'.,,.,,' , .. "

I'

.~

Q."a~./\,~~"" ".' 1() v I r y-v\

:,,'<,

I""

'.

. "''

$
-

t..v\vL vJ 0 (A..W"I'
V1 1\'
-'I "

M()\Y\U'
- .,
*
,','

tt.G~V\\cc\\)..-'&
\J_.~

\ vl
I, ,,'

,""

'> i,
. ".... .:..'

l'

.'"....l
,

...1"\"'",\
' '

'-1' \ ~
,'.:

v.:
"

,....,"

1.(
//

" '. ..
"

,"',-",;"""""
,.,'.. ,'"

R.. ,;c
""

' ~"
,.,'"

t
,.'.',

~ t'!~"

<,<';,

'/"

,i,<';"

",',.',',",'"'~,>;.~, ,'.' "

.'

" ',' .
.
.',

..~' ,'.'
'

...

"'

".,

--",'

,"",

,-"

'. ,.-

,,','1

'"

,e",

C\ lA,G-\- ",'.

_","," - - ,- " ,-

...
~,

:'
"

.II .

.~

-"
t
I

1\
.: .. ':'

h·t-·:", ~/i"'/<"'w""'-'~w-"" .-..' Q' S··:-'0'-' 0··"· ,··· ui-k·/·/··.-·"·'···" .... .What kinds of things have-adverts ,) been bann~d for -in the past? W L ',. .' " ,," " "'~,r'l,at ,IS the A,S,A land who+ does".. li!I!'t,l'.' ? do ril,~, ' '.','< ' ,', '. A"" ~,~ ",-_'-'.' ~,,'" (),....'t ~t ',V1 e r'1c., v''''e,··I' ~ Lv""'" ,.' ,.-"." n \.so···· .... ,'. , Vl t)~ r... 11.• A, ;-, ,A ..1, , (1 C , r,
:.~(:.'.,

'(;"'-'" .'.' _' _,IULA nON RE

-

_:

~.-

""

_-:.

'_':'.

Ii

.'"

,-"

,,",

-,

.,'

,)

.. 1

'_.'.:"",

'"/.,:1,':",/",.",,,:

.'"

_l~:"

"

1,"',

",

'.'

.,

.",

. "'.'

"

'.

"

.,

.'.

I.

,,' '.,' '.

..'

"',

.'

I.,:.

.j"

, r \ <:....J
(J'
"

r\
,"

1'/-'"

.~

'Q '\_,rl.f\ U ~LAJ '. d'-'

,,_>,
..

Ct··:-·,
'

r el"~, rf\-lJ\. fuD:' .'"-o.....r e. 1V\~

,..•. ,...;
" ,.... "

l.A

.,.,', ',.' .', "", """"",.' "'''.

,"'""

,,' tA.0
",

',.,"

,I

""'"

,'.

"

,'-"

'.':-c/"

... ell d;· Of" "" :. .-,:. "",." ,',' .,.. n ~' ... ",,'" t...L..tr\..~'l___ (.1\.,-\.
-~~I

_, L 1,,1'\ r:s ,~r r L~\..

"."
:-

; ," , '
",'<',
." ....

~""". '.p' - l'O"-U ,.,,' .. '",'~'P'.:, b··r "" . ",~ a.._,-,., ". ", ', " " ".. r-' ., ",-" -oe():.LS V'Y) J -fv: r-, c..~ (\1\ r-, fI'\.\,_)..
-"

K...e. {_,LA.
,', :'.'

< "',
'.'

.,

I'

',' "

'.',', ,.,"

".','

,73··.·::.··

.'.

','
(''-'

(J -v 1,(A,ff:A" ~

,I"l;.ci,···l... l,.A...",.,". ,',',

r;....A-'
.,'

5.'

ecce: tR nCLl. h;;sn.pQ} ,-CJ···""·"'~ ·,',".'," ,l......Q

..........1 \

'.",

c,()

'M 0 allU
,:._)
•

•••.

a.

>

"

,-

, .. •

0,

r\.i ~

,- , J.A. \.l_.A.. ,'. ','L,.I\C' '"

,'.

,~,A,,'-:,'

I Y ""'.'

..,,,.,<1

.. ,'.>-,

,'J",'

,'.C

"'J

C-t_i"'·"'·'i,
d3"

-,

(~'"

. ... : .; .•
ct-

•..

<, ..

'

... - ....

. ..'

,..

,:

&,..-\.. .•

"'..

'

~.'

t..AJ

,J""\.

U
..

L>{..

r-,

a~
Dr
. .'..

L-U'" V
, ..

A /"'\' ': ",;'

Which ASA regulations couJ1d your advert have....,' with? Wh)' "', , ~...,'. .,', problems . . ,...
_c" . . ..

,I

,.

..

"

.~ It ex. £\ Vt r t
.
•

,t,\';.,~.vvVl"1 ,~, , ...' .'.

~~.
., _ r

tr' O.r} V7fh, v ., :.' ,' .. n .. :' I \...-L/\.r.. .. '

,...
•.•••...

eOLl \_ U
'.. '

of

to{.
V' '.

L6 V1. DW .e ( tc.\ Q\, to V1 Dn -Lz,t 'b\.J."~.............• .,-: ....', ~Q1U'~:'i\Vl..:,.'~:'' ' - ,II. -. ..., ,......... .,. '.. ." ,- ... ~. . u .. ':.:: ..,.. M·:· '~.".-,.;(j ..~.. ',,, '.' "
.a,

I ~ <, __
.

ac« (\ I .. v V'-"' 0'-'\" '"

."

>,:

, .•. ~.c

Mn. -n

rv

VL,.,

f'

\,..I\o"V

IA

r,... ..~.' v 1 V\/ VtJ ." .

117' I

'.."1

> , Q_
()(

<'

'.'.

.."

f)r L./\,../

Y1 o
•

IJl...

._.O~{\CLCA~

r ~ .- (j~

,_.
" .

If\A\; I)~,; , V VI,V·

,', -.... '-.',., ," ""

:.1'

.. ~ .

.. ,"1';"

.8ow can YJ)U ensure that Y-ouadvert is ok to be shown to the public' "\r\:c ....... f_ t:j"'-'" ,l,~,: r" ', ..... r: .'; ,...~. .''; . -, '. r , L.· ....•.. ...... '.'. . r .,<0 U.'. '\" ' ....'.-\:.,." ..... vv LLU Y11 eJ\t::::: L..tre . .' \.A.J. U Du.( u....u... Lf\· ........· '\.J, 0' \ v L.)·'.' \J ...,. ..... ..,J ' Lb b'~ V\()\; \_V\'LlLLULrr .. ~ ' lA\ ~C1.'fJPD P(e.l4_;t--~
./ " .' ,-, ) .' . ~II
.

..

'\'\A..... .....

....

I ;-\

I,..

." .•..... <."

Q'
>

.•..Wi"'il

1<

.•..•

'.

,~,

r-

... ~ ~...
I'

.....} .'

rlJ~U
;
..

COD c,lCvLi' " •

e (b~.
•.. /. .,' ..'\: .'

1,t) c.t'L~O
.,

b'<

m CO~
"

.....•. ',,<'.'
'. ~.

'..·"·i,

:".

,>"

" <,<;U,..... ,i·

...
.
•l

.."".
._., '•.• _

.'.
•• -'

1
.'.

1',. "
•••

r,

' .....
.'

..

•.••••

.. 1

'II

.'

"

..

..•

,ok n'r~'o wh' ··.···d ....duct) ?think about: t·h':~eu you oud ie .:,. ,,', tI"'.e of adverts to be shown .n~e ·'·n······ f _' ..
1,-"

rWhen cnd whers would ~o a"'~ ." d ·e

t ,~,:
Ij ." •. ,;.,;

",

.....

,.,'L<',ceorou···
. ,.,
0

.c .~'.'.'.'

. 1St
~~...

here aU .....
......"

..../'-

r
to be
_'--.' .

. the potential p,Iaces '. you would 1 k.',',' .., ~ .'.

. .I'.,e your'odverts

'

_" r \ C\ <
~

G\{

[<\,

v ....

.,VUb~ 81-u ~O· n

~
u '

\J\'~( .' ... , a~L~'A~ ..~~v\..v '\ U , '0 ".,.:,\~ v\Jl ~

,-()/\'rD·tll>n'2~h~ 1
~Y'JJ'

Wr>. · t rv ,,,''-. "\\ \.:i'V J .. ,

____.-~

__,_._._.. 5 ~ (p 'b\.,lJ

D VI ~
0 ""<)";~'.'..• ,'-.5 " '

\j) ~,~:

..

(2

ol e ~ 0 ( ~ f"" 1)1'," VI, '. L L>

QI - U:
'.-'

:....

"'i',

I',

r.i ...!,;'ee
-

.. l\

/r A {\, l v:.. '..'

:.c
V·I.

:.'

Ob~t)~

I~V\O\"~

'.

.
"

.": \." \'. \"" b.······.

.... .,'.....

~"'I · C
.,

,« rlf\l '.'vv 1
'.'

"

'j v,v1v'?

'(-..:,·'S·'

c ,: '.. ~-.
.
'

p lu-jflC
,.>".D·· 0'(11" C

o,n!; . tvv"~,,
,

:"

'_'

'V,··::" .. ttl··,·
•: ' ••

11'
,• .' • •

....

,'.

".-",'"e:r-:Ej., ..,.... _.. :~) r

I'

: /,'

',,'.__:'
_,'

,.
.
','

tAtt· \6rl so 0... ~(Cf\(\"""~J

~""~ v Of
.'

/WlvdW

Iii"

1-~l'J!OJ'"

,I

..

I_

I_

,~--~~~--~~-------------I

'I

'·'ll!"!Iif"Iili!lli

'oo'

1;IIII,iI!~'

(
'N;··'o····
• • _'

Ed I;~'t~ ..
-. I

1>'1'

II!!

, ng Ie: A
-'.~ " ,I .' ',', •

,·u··:···· I "\. (.,

..

'Tj,m.e
II

.,I

' di A"ul··.·.,..
_.

I,

IIO.' . .._I._ .. ::.· •

I
I "

[~' Ed,".Jr'" ~
I
J

!.

·ce···,···.···-····
'J' .•. :.. ,) [

.~

'.

'.