Every once in a while, Facebook makes its users and marketing partnersfeel like it’s ruining everything. Does Facebook’s new Timeline layoutreally ruin Facebook for brands? Probably not. But there are somesubstantial changes marketers should be aware of just one year after thelast round of sweeping changes (remember photo strips?). One thing toknow: your custom applications won’t look as good as they used to.On the heels of the rollout of its new Timeline format for user Profiles,Facebook is launching the new Timeline format for its brand partners,too. The new layout will have an impact on what brands have built onFacebook in the past (i.e. applications, posts, photos and more) and howbrands can best use Facebook in the future.Brands have until March 30th to activate the new layout for their Pages,but in the meantime, Jack Morton has assembled this guide to keychanges in the platform and the best ways to leverage tomorrow’sFacebook starting today.
HIGHLIGHTS FROMFACEBOOK’S 2012 CHANGES