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Jack Morton FaceBook TimeLine Guide

Jack Morton FaceBook TimeLine Guide

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Published by Miguel Brandão
Guia de uso da Timeline do Facebook para profissionais de Marketing
Guia de uso da Timeline do Facebook para profissionais de Marketing

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Published by: Miguel Brandão on Apr 03, 2012
Copyright:Attribution Non-commercial

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04/03/2012

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FACEBOOK TIMELINE
20052006200720082009201020112012
TIPS FOR BRANDS AND MARKETERS TO MAKE THE MOSTOF FACEBOOK’S 2012 TIMELINE CHANGES FOR PAGES
MARKETER’S GUIDE TO:
 
HIGHLIGHTS FROM FACEBOOK’S 2012 CHANGESTIMELINE FOR BRANDS: OUR POINT OF VIEWMAIN PAGES CHANGES#1: VISUALIZATION: TIMELINE LAYOUT#2: TIMELINE OPTIMIZATION#3: FACEBOOK APPLICATIONS#4: 1-ON-1 MESSAGES & USER CONTROLBRAND PROMOTIONS#1: OFFERS POSTS#2: POSTING STANDARDS#3: REACH GENERATOR#4: PREMIUM ON FACEBOOK BEST PRACTICES: A NEW SET OF PRINCIPLES#1: BRAND OVER COMMUNITY #2: DON’T FORGET NEWS FEED#3: EMPHASIS ON VISUALIZATION#4: STORYTELLING THROUGH MILESTONESJACK MORTON WORLDWIDE
TABLE OF CONTENTS
...... 3............. 4............................................... 5................................................ 13............. 18..................................... 23
 
Every once in a while, Facebook makes its users and marketing partnersfeel like it’s ruining everything. Does Facebook’s new Timeline layoutreally ruin Facebook for brands? Probably not. But there are somesubstantial changes marketers should be aware of just one year after thelast round of sweeping changes (remember photo strips?). One thing toknow: your custom applications won’t look as good as they used to.On the heels of the rollout of its new Timeline format for user Profiles,Facebook is launching the new Timeline format for its brand partners,too. The new layout will have an impact on what brands have built onFacebook in the past (i.e. applications, posts, photos and more) and howbrands can best use Facebook in the future.Brands have until March 30th to activate the new layout for their Pages,but in the meantime, Jack Morton has assembled this guide to keychanges in the platform and the best ways to leverage tomorrow’sFacebook starting today.
HIGHLIGHTS FROMFACEBOOK’S 2012 CHANGES

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