Case Presentation on Tupperware corporation

TEAM MEMBERS MEENALI DUBEY ABHISHEK NAYAK ANIRUDH KESWANI AKSHAY UPADHYAY
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Role played by Brownie Wise

Broke the orthodox

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Why India as target market and steps involved in directly selling to customers

Opportunity to bring innovation to India

Opportunity to capture huge market share Huge market size of India Steps Involved

Recruiting workforce and training them retail selling at beginning but switched to party plan in later stages. women sales force, 51000 in
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Adopted Created

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