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Published by Ahsan Khan Khan
Virtual University of Pakistan
Virtual University of Pakistan

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Published by: Ahsan Khan Khan on Apr 24, 2012
Copyright:Attribution Non-commercial


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Question No: 9 ( Marks: 1 ) - Please choose oneSome banks have increased their market share by offering accountsespeciallyfor children in another city. This example illustrates which of thefollowing growthstrategies?► Market penetration
► Market development
► Horizontal diversification► Conglomerate diversificationQuestion No: 10 ( Marks: 1 ) - Please choose oneWhich of the following sets refers to the order or sequence of marketingmanagement functions?► Control – implementation – market planning► Market planning – control – implementation► Implementation – control – market planning
► Marketing planning – implementation - control
Question No: 11 ( Marks: 1 ) - Please chooseYour colleague isconfused about using the marketing research process. In whichfootstep he is feeling difficulty?
► Defining the problem
► Defining the research objectives► Defining the problem and research objectives► Researching a research agency to helpQuestion No: 12 ( Marks: 1 ) - Please choose oneGathering secondary information is one of the steps of developing theresearchplan. What does the meaning of secondary information in marketingresearch?► That does not currently exist in an organized form
► That already exists somewhere, having been collected for another purpose
► That the researcher can obtain through surveys and observation► That already exists somewhere in an organized formQuestion No: 13 ( Marks: 1 ) - Please choose one

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