Parkland School District 1210 Springhouse Rd.

Allentown, PA 18104 Contact: Nicole McGalla, Director of Community and Public Relations Phone: (610)351-5630 Fax: (610)351-5509 Email: mcgallan@parklandsd.org

For Immediate Release: February 21, 2012

Parkland School District Approves Bus Advertising Inside Buses to Generate New Revenue and Offset General Fund Costs
District is First in State to Try this Endeavor
(Allentown) -- On Tuesday, February 21, 2012, the Parkland Board of School Directors approved an interior school bus advertising agreement with the Factory Advertising along with the approval to establish a Bus Advertising Review Group and Review Guidelines. Based on selling all 16 sign opportunities on a pilot fleet of 46 buses, Parkland School District has the potential to generate approximately $150,000 over the course of a year. If successful, the program would be expanded to the full fleet of 96 buses, enabling the district to generate almost twice that amount annually. It is believed that Parkland is the first District in the state to try this endeavor. Bus advertising will focus on health, safety, wellness, education/higher education and/or recreational opportunities that exist to allow children to be active in our community. Per school district policy, no advertising shall be associated in any way with the sale of tobacco, alcohol, illegal drugs, or weapons; contain vulgar or offensive, obscene or sexually explicit language, advocate the violation of law or district policy; advance any religious or political organization; promote, favor or oppose a candidate for elected office or a ballot measure; be associated with any company or individual whose action are otherwise in violation of law; invade the privacy of any person; infringe intellectual property rights; or materially and substantially interfere with or be disruptive to the educational program of the district. The approval committee will be comprised of ten (10) people as follows: the Superintendent, Assistant Superintendent, Assistant to the Superintendent of Operations, Director of Community Relations, Bus Garage Foreman, one elementary principal, one secondary principal, a Parkland Community Advisory Committee member, a teacher, and an elementary parent. Consent by 80% of the committee or more must be achieved for the creative material to be deemed approved. Ads will be made of a magnetic material and posted along the roofline inside the buses, just above the windows. To prevent vandalism, a removable clear plastic material will be mounted over the signs and a metal strip will secure them to the bus so that the signs cant be removed without the use of a screwdriver.

There are no start-up costs associated with this endeavor. Parkland will receive 75% of the commission and the consulting company will receive 25%. The Factory Advertising will handle sales and logistics of the program. Parkland will only be responsible for approving the advertisements and the installation of the signs on the buses. About the Factory Advertising The Factory Advertising was founded in 2005 by Ed Frack as an extension of his experience and passion for the world of advertising. While Ed is experienced in the advertising sales arena, having worked in local radio in the Lehigh Valley and Wilkes Barre/Scranton; along with newspaper, a majority of his time and has been on the advertising agency side. For more information, visit www.TheFactoryAdvertising.com. ###