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Marketing Plan on Honda Atlas Pakistan

Marketing Plan on Honda Atlas Pakistan

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Published by: Rana Muhammad Shahzad on Jun 10, 2012
Copyright:Attribution Non-commercial

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11/25/2013

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MARKEETING PROJECT
MBA Marketing
M.Shahzad Ashraf AD-512350
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   A   l   l  a  m  a   I  q   b  a   l   O  p  e  n   U  n   i  v  e  r  s   i   t  y
 
 
EXECUTIVE SUMMERY
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I have selected Honda to create marketing plan. As the Honda is market leader andhave opportunity for more growth inPakistan. The plan is above to launch newHonda Small Car with name of vario will be lunched on 10
th
of December 2012. Thecar is fully equipped latest safety tools andunique power. I have prepaid completemarket strategies to lunch new car. Thetotal expenses of TV Ads, Bill Board, News paper is 16.5 Million. Themanufacturing cost include other expensesis 6016.5 Million keeping the sale price 4.5Million. The total profit per year is 2.835Billion
 
 
DEDICATION
I am dedicating my work to my parents and respected teachers, who haveplayed a vital role in our studies and have guided us at every step with theirprecious ideas. No doubt this dedication is insufficient and we can never repayfor the role they have played in our studies but we are sure that their work will prove itself an asset in our life
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