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Attitude A state of mind with a tendency to feel and behave in a particular way towards objects, people or events. Attitudes structure can be described in terms of three components.
1.
2.
3.
Cognitive component: this involves a persons belief / knowledge about an attitude object. For example: I believe public speaking is important for my career. Affective component: this involves a persons feelings / emotions about the attitude object. For example: I like public speaking. Behavioral component: the way the attitude we have influences how we act or behave. For example: I will grab every opportunity to speak in public.
FUNCTIONS OF ATTITUDE
Daniel Katz outlines four functional areas:
Knowledge. Knowing a persons attitude helps us predict their behaviour. For example, knowing that a person is religious we can predict they will go fast on certain days.
communicate who we are and (2) may make us feel good because we have asserted our identity.
Adaptive the adaptive functions helps us fit in with a social
protect our self-esteem or that justify actions that make us feel guilty.
Values
Values are basic convictions
Values
Importance of values Values generally
and enduring. If we know an individuals values, we are better able to predict a behavior in a particular situation.
Values
Values differ between
Values
Terminal values are the end-
Terminal values
A comfortable life
An exciting life A sense of
Instrumental values
Ambitious Broad-minded Capable Cheerful
Clean
Courageous
VALUE DESCRIPTION
STRATEGY Actions a company plans in response to or anticipation of changes in its external environment. STRUCTURE Hierarchy and departmental organizing SYSTEMS Formal and informal procedures that support the strategy and structure. Organizational Culture:, Management Style
STYLE
STAFF
SKILLS
Strategy
What is our strategy?
with?
Structure
What is the company hierarchy?
Systems
What are the main systems that run the
organization? Where are the controls and how are they monitored and evaluated?
Style
How is the management/leadership style?
competitive or cooperative?
Staff
What positions or specializations are represented
within the team? What positions need to be filled? Are there gaps in required competencies?
Skills
What are the strongest skills represented within
the company/team? What is the company/team known for doing well? Do the current employees/team members have the ability to do the job? How are skills monitored and assessed?
Shared Values
What are the core values?