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Creating the Enterprise-Class Tablet Environment

Creating the Enterprise-Class Tablet Environment

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© Copyright 2011. Yankee Group Research, Inc. All rights reserved.
Creating the Enterprise-ClassTablet Environment
by Denise Lund and Gene Signorini | October 2011
This custom publication has been sponsored by Research In Motion.
Tablets Lead Enterprises Into a Mobile Computing Transformation
The tablet in the enterprise is a powerful new form factor, rich with device merits, productivity and new strategic uses. Enterprises are on thecusp of a new mobile computing transformation, having already moved past the siloed, field force-oriented deployments of three years ago andinto the era of smartphone ubiquity in the workplace.Drivers of enterprise tablet adoption are powerful and are expected to have a lasting effect on the workplace. They include:Mobilization of business applications enabled by the cloud, virtualization and 4G capabilities
•
Improved device performance in the areas of speed, multitasking and rich media
•
Integration with enterprise infrastructure and the ease of configurability with IT
•
Consumerization of applications and content on devices for productivity’s sake
•
Willingness of IT organizations to support individually liable devices
•
The worldwide tablet market is expected to grow from 51.8 million annual unit sales in 2011 to 212.3 million in 2015 at a CAGR of 58.4 percent,according to Yankee Group’sGlobal Consumer Forecast, March 2011.Although tablets are just beginning this exponential growth, the next three years will be crucial for enterprises to determine their tablet strategies. Even in 2010, when many tablets were not yet available for purchase byemployees or enterprise decision-makers, adoption levels impressed. And in 2011, we see these levels continuing to increase (see Exhibit 1).
Employer-SuppliedPersonallySupplied
TotalTablet
2% 4% 6%
Smartphone
11% 24% 35%
2011
Exhibit 1: Tablets Are Gaining on Smartphones in the Enterprise
Source: Yankee Group’s 2011 US Enterprise Mobility: Employee Survey, Wave 2
 
© Copyright 2011. Yankee Group Research, Inc. All rights reserved.
2
Creating the Enterprise-Class Tablet Environment
Prompted by individual employee and executive interest, IT decision-makers are challenged to find the common ground betweenenterprise must-haves and end-user benefits. One thing is true atthe end of the day, even in such a nascent market: The ultimateenterprise-grade tablet will not sacrifice security, management oruser experience.
Mobile Professionals Are Furthering the Acceptanceof Consumerization in the Enterprise
The U.S. mobile work force today encompasses executive workers,field force workers, knowledge workers, retail employees andcontract employees, to name just a few sub-segments (see Exhibit 2).
Specialty/Other
19%
MobileProessional
44%
Field Force
36%
Senior executives
15%
Managers
10%
Consultants
8%
Other knowledgeworker sta 
7%
Administrative
4%
Delivery personnel/drivers
2%
Factory/production sta 
3%
Construction/tradespeople
2%
Public saety
2%
Physicians/clinicians
5%
Public service
2%
Faculty
3%
Field salesorce
21%
Field service
12%
Mobile Workers by Category
Exhibit 2: Tablet Opportunity Extends Across the Enterprise
Source: Yankee Group’s 2011 US Enterprise Mobility: IT Decision-Maker Survey, Wave 1
Tablets appeal to all mobile worker segments, and three distinctdeployment scenarios will emerge (see Exhibit 3 on the next page).In a very condensed time frame (just over a year), tablets haveachieved nearly one-fifth of smartphones’ presence in theenterprise. The role of the individual mobile professional in thisachievement is remarkable. Consider these findings from our2011US Enterprise Mobility: Employee Survey, Wave 2:The percentage of employees bringing tablets to work grew 120
•
percent in 2010Enterprise-provisioned tablets grew at nearly half that rate, at 64
•
percent, in 2010.
 
3
© Copyright 2011. Yankee Group Research, Inc. All rights reserved.
October 2011
This is the predominant deploymentscenario or mobile proessionals, oremployees who spend less than 25percent o their weekly working hoursat their primary business oces(not home oces).This scenario will apply tofeld service segments andretail and hospitality sectorsthat are using paper-basedor other non-mobileprocesses today.This scenario will applyto some feld sales and serviceemployees, as well asphysicians and specialty roles.O employees who use tablets or work purposes, 81 percent also use bothsmartphones and laptops, according toour 2011 US Enterprise Mobility:Employee Survey, Wave 2.
Tablet as acomplementary,oradditive, deviceTablet as a netnewdeviceTablet as areplacementdevice
Exhibit 3: Three Enterprise Tablet Deployment Scenarios
Source: Yankee Group, 2011
Exhibit 4: Employee-Owned Devices Lead in the Enterprise
Source: Yankee Group’s 2011 US Enterprise Mobility: Employee Survey, Wave 2
Smartphones Tablets
 
35%31%65%69%
Employer-SuppliedEmployee-Owned
In 2011, between 60 and 70 percent of tablets and smartphones in
•
the enterprise are bought on the consumer’s dime (see Exhibit 4).Today’s mobile professional tablet adoption is concentrated at
•
the top of the organization: Sixty-nine percent of tablets used forbusiness purposes are being used by managers and executives,according to our employee survey.Enterprise decision-makers more rapidly adopt new devices withproven business benefits. The percentage of employees withemployer-provided tablets is already nearly one-third of what wesee with smartphones. This impressive trend toward quick adoptionwill further drive the overall growth in the device category in theenterprise. Where the mix of corporate-liable to individually liabletablet purchases ultimately lands remains to be seen. One thing iscertain, however: The trend toward acceptance of consumerizationof the enterprise will continue and enterprises will have to geton top of this trend. From a traditional mobility managementperspective, companies will need to ensure individually liable tabletsare secured and aren’t leaking or compromising important data.

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