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THUNDER CHALLENGE TOUGH IS ONLY THE BEGINNING.

THE FIRST OBSTACLE RACING COURSE CREATED, LEAD AND PRODUCED BY NAVY SEALS AND US SPECIAL FORCES SOLDIERS.

Thunder Challenge is a proud supporter of:

OVERVIEW
As previous US Special Forces soliders and adventurer athletes, we saw a unique opportunity to showcase US Special Forces training using a customized, high-energy, emotionally and physically demanding course structure format that takes obstacle racing to the next level. Here is an overview of the Thunder Challenge:
+ Owned and designed by retired US Special Forces soldiers + Support Project Sancuary + 1 of 6 Obstacle Course Mud Runs that hold nationwide events + One of the toughest and most unique events + 6-8 mile runs with 20-25 obstacles (never before seen challenges) + Race support made up of retired soldiers + Unique approach promotes individual strength through teamwork + 9 events scheduled in 2012 (2,000-5,000 participants) + 20+ events in 2013 (5,000-10,000 participants) + Targeted Facebook marketing to drive initial awareness

THUNDER CHALLENGE

/ OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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I WILL KEEP MY MIND AND BODY CLEAN, ALERT AND STRONG, FOR THIS IS MY DEBT TO THOSE WHO DEPEND ON ME... I WILL NEVER SURRENDER THOUGH I BE THE LAST.
- FROM THE SPECIAL FORCES PHILOSOPHY

THUNDER CHALLENGE / OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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RACE DETAILS
The Thunder Challenge will provide elite and amateur athletes with obstacle racing events using the following format.

+ Select 6 - 8 mile course incorporating local terrain + 20 - 25 unique challenges + Individual and Team formats for maximum inclusion + Unique challenges will di er for each course + Team events will incorporate team building challenges + Event lasts all day + 200 - 300 per wave; waves every 20 minutes + Spectators welcomed at events + Finish line festival with food and music + Races not timed

THUNDER CHALLENGE

/ OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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LOCATIONS & SCHEDULE


Thunder Challenge obstacle races will be taking place across the United States with 9 events planned for 2012.

Custom built from the ground up.

Pittsburgh, PA Colorado SOCAL Raeford, NC

2012 Event Schedule + May 5-6: Raeford, NC + Aug 4-5: Colorado + Oct 6: Pittsburgh, PA + Dec 8: SOCAL Diverse courses

THUNDER CHALLENGE

/ OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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PRODUCTION
The Thunder Challenge is produced by Thunder Productions founded by Rusty Schellman (CEO), a former US Army Blackhawk combat helicopter pilot. He has partnered with 3 former Navy SEALs; Brett Morganti, Jason Elliot and Dustin Berdahl. Brett Morganti, spent eight years as a US Navy SEAL and earned both the Silver Star and Purple Heart for his service. Jason and Dustin have 16 years combine, on the Teams as well as Contracting post Navy. Rusty, Brett, Jason and Dustin bring a wealth of business and operating experience, as well as unique and ongoing connections with the US military, that will ensure that the Thunder Challenge is a powerfully positive experience for everyone involved.

THUNDER CHALLENGE

/ OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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CHARITY
A portion of all Thunder Challenge proceeds will be donated to Project Sanctuary, a Colorado 501(c)3 where military families can reconnect. Their Recreational Therapy and supportive environment offer a constructive and unique way for our nations heroes to reconnect with loved ones and readjust to life at home. Project Sanctuary retreats help put families on the path to healthy, happy home lives, but that is just the first step in a long and difficult journey. Every family is continually offered support, healing and guidance for at least two years.
More info at http://projectsanctuary.us/

THUNDER CHALLENGE / OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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Images from Tough Guy - UK

SPONSOR OPPORTUNITY
The masochistic sport of obstacle racing has exploded in popularity... The rise of obstacle races comes just as highintensity workout trends like CrossFit are mushrooming, giving... competitions massive social-media potential. It was really tough, but I loved it.... Its the most excited Ive been about an event since the Olympics. - Canadian Biathlon Team Member on finishing an obstacle race

CONNECT WITH KEY DEMOGRAPHICS


Runners (usarunning.org) + 37 million runners + Spent $8.5 billion on sport in 2011 + Almost half have HHI of $75K+ + Spent $125 billion on health-related goods/services Triathletes (Triathlete Magazine) + 79% male, 21% female + Media age 40 + Media HHI $167,784 + 86% have bachelors degree or higher

THUNDER CHALLENGE / OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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SPONSORSHIP LEVELS
$5,000 $3,000 $1,500

GREEN
Presenting level naming rights for entire race weekend Presenting level naming rights for obstacle of choice 1 20x20 booth Posting in Facebook Posting in Twitter Logo and hyperlink on all race result emails Logo and hyperlink on e-newsletters Naming rights to one check-in station for race weekend Naming rights for one obstacle on course Free entries (varies with sponsorship level) VIP Package Pickup on Race Day Logo and hyperlink on Home and Sponsor web pages PA mentions before and after race 1 10x10 booth Race day marketing presence

AMBER

RED

THUNDER CHALLENGE

/ OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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CONTACT INFORMATION
If you are interested in becoming part of one of the fastest growing sports trends in the United States, please contact us to hear more about how our event might t with your promotional needs.

SPONSORSHIPS
Rusty Schellman CEO Ofce: 720.282.9601 Cell: 303.888.4100 rusty.schellman@thunderchallenge.us

Brett Morganti President Ofce: 720.282.9601 brett.morganti@thunderchallenge.us

Thunder Productions LLC 300 Center Drive Ste G-176 Superior, CO 80027

www.facebook.com/thunderchallenge www.thunderchallenge.us

THUNDER CHALLENGE

/ OBSTACLE RACE SPONSORSHIP OPPORTUNITY

TOUGH IS ONLY THE BEGINNING


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