We Can build a Juggernaut Click to edit Master subtitle style P&G and Gillete

Submitted By: Garima Hans 11PGHR18 Stuti Kushwaha 11PGHR51 Surender Singh 11PGHR53

SCHINDEHUTTE AND MORRISS TYPOLOGY Variety:

Involved in many product lines, acquisition further increased basket of items A complete assortment of household and health and personal care products Offers more than 21 brands to customers No retailer can ignore them completely Allows P&G/Gillette to manipulate prices to ensure good coverage of several market segments More bargaining power against powerful

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ANALYSING MARKET CONDITIONS

Market Scenario

Continuous changes in customers preference Retailers stocking only top selling brands and a third party private label alternative

P&G/Gillette

Innovations in the product line Many product lines, better relationship with retailers Fast growing sales in health and beauty sectors, insulates from threat of private labels May combine variety with value element in

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BUNDLE/ TARGET PRICES

Bundle Pricing over Target Pricing Innovative bundling and discounting practices- cross-product applicability Provide packages and discount plans through promotional offers to include rewarding loyal customers, cost savings to consumers and inducing trial Target Pricing appropriate for custom product that is manufactured to customer specifications
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Customer convenience

Access convenience: Increased reach by mutual use of distribution channels of either companies. Access retail outlets, also general and medical stores Search convenience: Interactive product display at retail stores, Packaging Possession convenience: Bundle prices- crossproduct applicability, use of SAP to keep track of inventories and sales Transaction convenience: Use of SAP to keep track of inventories and sales and expedite the purchase
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P&G/Gillette Conflicts

Certain internal differences like culture and complacency Conflict in certain products like Old Spice and Gillette After Shave This might cause inter brand conflicts The sales might get affected for one of the products though company as a whole would still benefit
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Thank you!!

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