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  • The On-The-Go Shopper - JiWire INFOGRAPHIC - 11!15!11

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    A survey of over 2,000 people found that the most popular categories for mobile purchases were entertainment (32%), travel (27%), and electronics (23%). The majority (68%) were comfortable spending over $500 on a mobile device, while 18% were willing to spend up to $250. Most surveyed preferred shopping both physically and online (63%), with more men comfortable shopping on their phones in stores. The demographics showed a majority were between 35-54 years old and slightly more men than women.

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    The on-The-go Shopper_JiWire INFOGRAPHIC_11!15!11

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    A survey of over 2,000 people found that the most popular categories for mobile purchases were entertainment (32%), travel (27%), and electronics (23%). The majority (68%) were comfortable spending over $500 on a mobile device, while 18% were willing to spend up to $250. Most surveyed preferred shopping both physically and online (63%), with more men comfortable shopping on their phones in stores. The demographics showed a majority were between 35-54 years old and slightly more men than women.

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    20 views1 page

    The On-The-Go Shopper - JiWire INFOGRAPHIC - 11!15!11

    Uploaded by

    MobileLeaders
    A survey of over 2,000 people found that the most popular categories for mobile purchases were entertainment (32%), travel (27%), and electronics (23%). The majority (68%) were comfortable spending over $500 on a mobile device, while 18% were willing to spend up to $250. Most surveyed preferred shopping both physically and online (63%), with more men comfortable shopping on their phones in stores. The demographics showed a majority were between 35-54 years old and slightly more men than women.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 1

    The On-the-Go Shopper

    September 2011 Over 2,000 surveyed on mobile apps & public Wi-Fi
    Entertainment (Books, music, movies)

    32%

    Travel (airline tickets, hotel reservations, car rental, etc)

    27%

    Electronics

    23%

    Food/beverage

    6%

    Categories purchased frequently using a mobile device:


    17%

    Home care products

    Clothes/shoes

    Local deals

    10%

    Gifts (e.g. owers)

    13%

    Software/hardware

    14%

    All of the above

    5%

    Other

    2%

    r mobile device purchase on thei Of those who tablet): (smartphone or

    68%
    are comfortable with spending over $500.

    are willing to spend up to $250

    18%

    Demographics of All Surveyed:


    Female

    45-54

    25%

    55-64

    16%
    65+

    Male

    5%

    43

    35-44

    22%

    <24 25-34

    13%
    are comfortable shopping on their mobile devices Men are more likely to use their phones while shopping in a store.

    19%

    willing to purchase up to $100

    Over 70%

    willing to purchase over $100

    18%

    AGE

    15%
    Prefer to shop in a physical store location or online?

    ore online st

    63% both

    22 % P
    Brought to you by

    hysic a

    l stor e

    Craving More Insights? Visit : www.jiwireinsights.com

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