7 chin lc tng tc doanh s bn hng trc tuyn

Published on 15/06/2012 in Marketing Online

Khng c mt b quyt thc s no v vic y mnh doanh s bn hng qua Internet. Bn thu ht s ch ca ng o mi ngi v gia tng cc khch hng tim nng. Khi , bn gn kt vi h v chuyn nhng mi quan tm ca h thnh cc giao dch mua sm.

Nhng trn thc t, ni bao gi cng d hn lm. S c v vn kh khn v thch thc xut hin trong vic chuyn cc khch hng tim nng thnh nhng khch hng chnh thc. V di y l 7 chin lc c th xy dng nhng xung lc bn hng v tng tc mnh m cho ca hng trc tuyn ca bn: 1. Tm kim cc i tc chin lc Cu hi t ra: i vi cc ca hng trc tuyn, iu g tng ng vi yu t a im, a im, a im ti cc ca hng thng thng? Cu tr li l: Cc ng link ti trang web ca bn trong tt c cc a im thch hp. Bn mun xy dng mt nhn thc su sc v sn phm ca bn trong s cc khch hng? Vy bc i u tin l xc nh r rng cc khch hng mc tiu. Bn cn nghin cu k lng h s v cc s thch ca khch hng. Tip theo, hy pht trin nhng cho mi, ve vn khch hng, gii quyt nhng thc mc cho h, y mnh chin dch qung co tng tc cng cc ni dung hp dn cho trang web ca bn. Cc cng ty nh c th xy dng nhng ni dung tng thch vi nhiu trang web khc thu ht s ch ca mi ngi vi mc chi ph thp nht, Andrew Restivo, sng lp vin trang web GourmetFoodMall.com, mt ca hng trc tuyn ni ting vi trn 150 cng ty thc phm chuyn bit, cho bit. Trong vic tm kim cc i tc hay nhng lin kt trc tuyn khc, bn ng qun cc t chc v hip hi chuyn nghip, c bit l khi bn tip th dch v. Hy giao dch hoc tr tin t ng link ca bn ti trang web ca cc doanh nghip tip th thng mi in t nh v va. Nhng trc , bn cn m bo rng ng link ca bn s b sung gi tr cho cc trang web . V d, cc ng link ti ca hng trc tuyn chuyn bn qun o ca bn c th mang li nhiu

c hi kinh doanh cho trang web ca nhng nh hng a phng hay ca hng sa xe, thm ch c phng thng mi v cng nghip a phng. 2. m bo mt trang web n gin v tin li Cc khch hng s khng nn li lu vi nhng trang web c thit k ng n, cu k hay c khim khuyt. Nhng ng link cht hay kh nng truy cp v tm kim thng tin kh khn s hu hoi cc c hi bn hng ca bn. Do vy, bn cn hp l ho mt cch c t chc v tin li nht tt c cc ng dn trong trang web v khng nhng kim tra tng ng link, tng c click chut. Hy da vo nhng ng link bng ch n gin, d dng dn ti tt c cc sn phm, dch v v mu n ng k. Hnh nh v ha s khin trang web ca bn trng bt mt hn, nhng nu khng c cc thng tin bng ch ti u ho nhng kt qu tm kim, cc khch hng chc chn s khng cm thy thoi mi, Michelle Jackson, gim c hng tip th tm kim Range Online Media, cho bit. 3. Xc tin kinh doanh cho ng ca hng trc tuyn ca bn nh l nhng a tr m ci n c, hy m bo cho n hot ng cng vi cc knh bn hng khc. Cc nh bn hng thnh cng ch ra rng trang web ch l mt knh bn hng, bn cnh cn c cc knh bn hng khc nh bn hng qua in thoi, bn hng trc tip. Mi th cn phi hot ng cng vi nhau. iu ny c ngha rng cc khch hng c th nghin cu v la chn mt trong cc knh bn hng ca bn m h cm thy ph hp nht. Nu ch bn hng trc tuyn, bn phi m bo rng hnh nh trang web ca bn rt su v rng. iu ny bao gm vic a ng link trang web vo ch k email ca tt c cc nhn vin, in ng link ln cc t ri, qung co, cc bao b sn phm, hp vn chuyn, xe giao nhn v danh thip kinh doanh,. Nu bn tham d mt cuc hi tho hay mt hi ch thng mi, hy chc chn rng sp trng by, ch ngi v cc ti liu xc tin kinh doanh ca bn phi biu l mt ng link ULR tht to v r. ng b l c hi ny. Cng nh vy, bn hy ng k mt vi tn min tng t nhau nhng khch hng nhm ln vn c th tm thy bn. Chng hn nh mt cng ty tn l Baskets R Us cng nn ng k thm mt tn Baskets Are Us. Hy ngh v vic ny: ch mt mt vi trm USD ph ng k nhng b li bn c th c c hng nghn USD khc t khng t cc khch hng cn ang ln ln v bn. 4. m bo yu t c nhn Cc khch hng s cm thy ng gi v thoi mi hn vi vic mua sm trc tuyn ti ca hng ca bn nu bn xy dng mt li cam kt r rng. Nhng tip xc v biu l ca bn cng mang tnh c nhn bao nhiu, cc khch hng cng cm thy thoi mi by nhiu. Di y l mt phng php bn la chn: Xy dng trang chuyn mc V chng ti hay Gii thiu chung tht hp dn v c th cc khch hng c th bit c nhng thng tin c bn v cng ty bn, v i ng nhn vin v v lch s hot ng. Xy dng mt trang blog, mt a ch email hay mt trang phn hi khch hng mi ngi c th by t kin, quan im. Song iu t hi nht s l khi bn thit lp cc knh giao tip nhng ri lng qun chng. Xy dng mt cch thc cho khch hng truy cp vo trang web c nhn ca h trn trang web chnh ca bn theo di cc n t hng, ng gi v vn chuyn sn phm. Xy dng mt h thng thng ip email tr li t ng, xc nhn vn chuyn hng, ni li cm n s quan tm ca khch hng, tr li cc thc mc hay gi nhng phn thng mua sm. 5. Cho hng sn phm phi tht trung thc v c th

Cng chi tit bao nhiu, cng tt by nhiu. Mi ngi mun bit r v lch s ca nhng g bn ang bn v bn l ai, l li khuyn ca Lynne Dralle, mt thnh vin ni ting trn eBay ngi bn c trn 20.00 mt hng khc nhau trong 6 nm qua. Theo Lynne Dralle, cc ca hng trc tuyn cn miu t chnh xc nhng g ngi mua s c c. Hy thnh thc. Khi bn cc snh s thy tinh, Dralle cp n mi st m hay rn nt, ng thi b cn k nhng cu truyn lin quan n sn phm, chng hn nh vic lm th no m b c Mary mua chic bnh c t Anh quc xa xi v y. Nhng hnh nh cht lng cao v sn phm cng rt cn thit. Nu bn khng c my nh k thut s, bn nn quan tm u t mua mt chic. 6. Xy dng nhng chnh sch giao nhn thch hp nht vi m hnh kinh doanh ca bn Nhng tranh ci lu nay v vic vn chuyn min ph c thc y doanh s bn hng trc tuyn hay khng cui cng cng tm ra cu tr li. Trong khi cn c nhiu kin phn i v tn thnh an xen ln nhau, vn ny c quy v vic nh gi sn phm. Cc chi ph vn chuyn min ph c th git bn nu bn khng th a chng vo trong gi thnh sn phm, Mark Restivo, ch trang web chuyn iu tra trc tuyn GourmetFoodMall.com, cho bit. Nhng nu bn y gi thnh ln b p vic vn chuyn min ph cho nhng sn phm ch c bn vi mc gi thp nht c th bn cng tht bi. Trong cc trng hp , cc khch hng mong i s c tr mt khon ph vn chuyn nht nh. Ni cch khc, chi ph vn chuyn cao s l mt trong nhng nguyn nhn khin doanh s bn hng tt gim, cc khch hng khng cn cm thy thch th na. Li khuyn ca Restivo: Bn nn trng cy vo vic vn chuyn hng lot theo thi gian ca bn ch khng phi thi gian ca khch hng hay thu hn dch v vn chuyn ca mt cng ty vi chi ph c tr nh k. iu ny s gim ng k chi ph trong khi khch hng vn tho mn v mua c sn phm gi thp. Cn trng hp khch hng yu cu thi gian c th, bn c th tnh thm mt khon chi ph nh. 7. Trau chut trang web v chm sc khch hng tt Mc tiu l cc khch hng quay tr li v gii thiu vi ngi thn, bn b rng ca hng trc tuyn ca bn l rt ng gi gh thm. V vy hy lm tt c mi th c th m bo nhng tri nghim khch hng th v, vui v v tuyt vi trn trang web ca bn hn hn so vi cc i th cnh tranh. Hy gii thch r rng v thng thng tt c cc chnh sch ca bn. Cam kt s hon tr 100% tin cho khch hng nu c g trc trc. Cung cp nhng sn phm mu. Nhanh chng phn hi vi cc khc mc, bnh lun ca khch hng. u t xy dng chc nng live chat cc khch hng c th ngay lp tc c cu tr li cho cu hi v sn phm. To dng nhng l do quay tr li thng qua cu lc b khch hng trung thnh, nhng cuc thi, gim gi hay khuyn mi,. Lun gi mi lin lc vi khch hng im cui cng: Bn ng qun rng vic xy dng nhng miu t sn phm cng cc ni dung thng tin c son tho chnh xc v hp dn l rt quan trng bi v chc hn bn rt mun cc cng c tm kim trc tuyn s tm thy bn. Do vy, hy quan tm ti vic ti u ho trang web cho nhng cng c tm kim trc tuyn. V ri iu tip theo bn s thy: cc n t hng bt u dn ti trang web

Phn tch cnh tranh : thit k trang web ca i th, cc mt hng, hnh thc thanh ton, giao hng, ch hu mi Shop online c sn: web, hnh thc giao hng, thanh ton

Ca hng ngoi: v tr, gi, thng hiu Ch: gi, ngun hng L dg: ko tn nh chi ph mt bng, ngun hng, gi.

TOWS T: s cnh tranh ca cc shop c sn, cc shop c thng hiu v tr trn th trng online v c ngun khch hng n nh,cc ca hng ngoi vi v tr thun li, s pht trin mnh m ca bn hng l ng. O: mi trng kinh doanh online ang pht trin, m rng mnh. S lng shop bn balo ti xch online cha nhiu. nhu cu khch hng v sn phm ny cao ( s liu chng minh). Cc trang mng x hi b, zing me, v cc trang nh raovat, 5 giay thu ht rt nhiu lt truy cp W: khng c v tr thun li khch hng khi c nhu cu n xem hng ti kho( q2, tp). S hn ch v thi gian khi va i lm, i hc, kinh doanh S: c kinh nghim kin thc v thng mi in t ( thit k web ring), c hiu bit v pr trn cc trang mng x hi, cc trang rao vt trc tuyn. c ngun hng ly ti xng may, s ch ng v ngun hng, mu m thng hiu hng phong ph (sankos, hami, miti).

1. i vi nh cung cp Mua hng lin tc, khng cn nhiu, cn quen mt...t t ri bn s c mua thiu, tr chm, tr 1 phn tin, share hng. Tip tc tm nh cung cp khc, cng bi y...t t ri bn s bit ngun hng gi r, vn l thi gian, khng hn l ngun cung ngay ti gc v gc n bn th n cn tin to lm, c iu kin th tnh tip on bn s. Khng nn ph thuc vo ch 1 nh cung cp, n dp tim hay n m mnh 1 pht bng bi ph gi th c khi mnh cht ngay. T t hy chn nhng nh cung cp xa ch bn cng tt, tnh khc hay quc gia khc chng hn, gn qu c ngy n cp khch hng ca mnh hoc n ph gi. Hin hp tc vi bn ca bn v c m bn y h tr, tuy nhin cng nn tnh mi trng hp, kinh doanh nghim tc th khng c tnh bn. Bn c th b vng lc no vi tuyt chiu g khng ai on bit c. i khi ch l i li mt bng xong h cng bn qun o y chang bn, th l bn

mt khch, bi ny VN rt hay thy, nht l tim bn n. Tr khi bn c nh lm shop -> c khch -> sang tim -> m shop mi...th n li l 1 bi ton khc. 2. i vi khch hng Bn bng gi vn cho n nhanh xoay tin, cha cn li ngay u, gi mnh cn kim khch v gi chn khch ci . Mt thi gian ri th mnh nng gi bn dn dn 5-10k ln kim chi ph i li, giao hng, in thoi...khi khch h thch ci thi ca bn ri th chnh nhau thm ch 10 hay 50k so vi tim khc th cng c ngi ch quan tm u, n gin l v h thch cch bn hng v h tr ca bn, h vn mua. C nhng ngi ch thch c tm s v thi trang, ngi sao, chm gi...thi, h khng thiu tin, h thch ni chuyn vi bn, xong h mua ng h, mua xong c khi ch mc, who care? Tm khch hng u Trn mng, facebook, forums, Y!M, nhng mi quan h ca bn...hy gii thiu khi c s bn ok ri, va m ra cha c vo g th ng qung co vi, ngi ta vo ch thy g th ngi ta i ra thi. Gii thiu vi khch hng c ca ngi bn kia v hng ha mi m bn va c. Gi bn b n bo bn n chp nh, chn my em xinh, chp nh, up facebook, forum trng. Nh nhng ngi ni ting hoc c quan h rng qung b gip...hy tng h phiu mua hng, h cng s l khch hng ca mnh. Giao hng min ph, h tr sa nu lch size, t vn min ph, qu tng thm...v nhng dch v cng thm khc m bn c th lm c m cc shop khc h khng lm. Hy pht tht nhiu phiu mua hng cho mi ngi, bo h l nu khng dng hy tng li cho ngi khc, ng vt i.

Mc tiu: sau 6 thng s bn c s lng hng n nh, 100sp/thng, Sau 1 nm s m ca hng bn cnh vic bn online Chin lc: Gim gi, ch giao hng min ph, bo hnh, thanh ton ngay sau khi giao hng (i vi giao hng ti tp hcm). a dng ha sn phm: v mu m, thng hiu, mu sc.

K hoch hnh ng: 1.bc chun b:chun b v ngun hng,hon thin h thng website v cc trang mng pr (lacashop.com, 5s, fb)

Mt k hoch bn hng thnh cng

Bn c bit mt k hoch bn hng thnh cng nn bao gm nhng yu t no khng? Nhng cu hi xung quanh vic "Ai, u, ti sao, khi no v nh th no?" c tng xut hin mi khi bn ngh n cc bin php tng doanh s bn hng ca cng ty bn khng? Sau y l mt vi iu bn cn lu trc khi chun b mt k hoch bn hng.

Xc nh k hoch bn hng K hoch bn hng nn ngn gn, n gin v c trng im. V c bn, k hoch bn hng cn khn kho v th hin tnh chin lc nhm thu ht cc khch hng mi. Thng thng, t l phi hp l tng nht s l 75% doanh s bn hng t nhng khch hng mi v 25% doanh s bn hng t nhng khch hng hin ti. Mt k hoch bn hng bao gm bn b phn c bn: - Cc chin lc thu ht khch hng mi. - Cc phng php thu ht khch hng mi. - Cc chin lc tng trng kinh doanh i vi nhng khch hng hin ti. - Cc phng php tng trng kinh doanh i vi nhng khch hng hin ti. Trc khi trin khai chng trnh bn hng, bn cn nm vng mt s khi nim sau: - Doanh s bn hng ch tiu (Sales quota): y l nhn t rt quan trng ca k hoch bn hng, c vai tr "gi nhp" cho hot ng ca bn trong c nm, ng thi a ra cc mc tiu ph hng qu, hng thng, hng tun v thm ch hng ngy bn thc hin. - Phm vi, khu vc bn hng (Sales territory): l cc thng tin lin quan n khu vc a l, danh sch cc th trng c th trong nc hay quc t, ni bn cung cp sn phm/dch v hay gii php kinh doanh. - Chin lc (Strategy): L nhng k hoch v ng hng cn thit gip bn hon thnh mc tiu ra. - Phng php hay chin thut (Tactic): y l nhng cng vic c th, nhng bc i cn thit ca bn khi thc thi k hoch bn hng.

Cc chin lc v phng php thu ht khch hng mi

1. Vt ch tiu hn mc ra mi tun: - Gi khng di 50 th cho hng gii thiu sn phm/dch v ti cc khch hng mi. - Gi khng di 50 cuc in thoi gii thiu v sn phm/dch v cho khch hng mi. - Gp g trc tip vi khng di 20 khch hng mi. - To ra khng di 10 xut bn hng. - Tin hnh khng di 5 bui gii thiu sn phm/dch v. Ch : S lng th cho hng, cuc in thoi c th thay i, iu quan trng l bn cn tnh ton chnh xc rng bn cn thit lp quan h vi bao nhiu khch hng c th t c ch tiu v doanh s ca bn. 2. Gia tng s nhn thc ca khch hng v sn phm/dch v v gii php kinh doanh ca bn: - Gia nhp v tham d vo khng di 3 hip hi nh ngh hay cc t chc m nhng khch hng hin ti v tim nng ca bn thng tham gia. - Tch cc tham d cc hi ch thng mi v hi tho c s gp mt ca khch hng. - Mua danh sch a ch ca cc hip hi, t chc v gi thip mng hay th cho hng gii thiu theo nhng a ch ny. - Ni chung cn tham gia ti a vo cc s kin x hi, xut hin trn bo ch thu ht s ch v quan tm ca mi ngi. 3. Gia tng s nhn thc ca cng ng v sn phm/dch v v gii php kinh doanh ca bn: - Tham s vo tt c cc s kin do phng thng mi v cng nghip a phng t chc. - Ch ng tip xc vi t nht 12 t chc khc nhau trong a phng c mi quan tm ti sn phm/dch v v gii php kinh doanh ca bn.

- Dnh thi gian v mt phn ngn sch nht nh ca bn cho t nht 3 t chc phi li nhun. - Gia nhp vo khng di 3 lin hip khc nhau, chng hn nh Le Tip hay Business Networking International. 4. Thu thp li gii thiu t cc khch hng mi: - Trong vng 30 ngy sau khi cung cp sn phm/dch v hay gii php kinh doanh, bn nn ngh mi khch hng mi cho bn bit t nht 3 ci tn v s in thoi ca nhng ngi m h bit rng c th s s dng sn phm/dch v v gii php kinh doanh ca bn.

Cc chin lc v phng php i vi nhng khch hng hin ti 1. To ra mt chng trnh lin lc thng xuyn: - Lin h vi tng khch hng hin ti t nht 1 ln/thng, a ra nhng ngh mi m h khng th nhn c t bt k ai khc. - Xy dng cc bn tin hng thng tht hp dn. - Xy dng cc nhm s dng (user-group) trong c s d liu khch hng hin ti ca bn. - T chc cc bui tranh lun trc tuyn hay ngoi tuyn cho cc khch hng hin ti. - Mi t nht 3 khch hng hin ti ca bn i n tra v mi mt khch hng mi cng tham gia. 2. iu tra, thm d trong s cc khch hng hin ti: - Xin php n thm khng di 3 nh khch hng tm hiu, thm d kin v sn phm/dch v m h ang s dng. - ngh mi mt khch hng hin ti gii thiu v bn ti nhng ngi quen bit ca h. - Gp g, vi t cch c nhn, cc nh qun l cp cao ca cng ty ni khch hng hin ti ca bn ang lm vic.

By gi n lc bt tay vo thc hin chng trnh Phn cui cng ca k hoch bn hng phi l cc chi tit v gii hn thi gian hon thnh tng chin thut m bn ra trn y. Tt nht l bn nn sp xp lch trnh thi gian theo tun vic thc hin v kim tra c d dng hn. Nhng mi vic vn cha kt thc, d bn xy dng xong cho mnh k hoch bn hng. Hy m bo k hoch ca bn lun c thc thi ng lch trnh, ng thi thng xuyn xem xt v iu chnh ni dung cho ph hp vi thc t. Lm c nh vy, bn mi c th hon thnh tt k hoch bn hng ra, hay ng ngha vi vic bn c c hi hon thnh mc tiu doanh s bn hng ca mnh.

Theo di nh gi: Nhng mi vic vn cha kt thc, d bn xy dng xong cho mnh k hoch bn hng. Hy m bo k hoch ca bn lun c thc thi ng lch trnh, ng thi thng xuyn xem xt v iu chnh ni dung cho ph hp vi thc t. Lm c nh vy, bn mi c th hon thnh tt k hoch bn hng ra, hay ng ngha vi vic bn c c hi hon thnh mc tiu doanh s bn hng ca mnh.

im mnh ca bn khi c website bn hng trc tuyn

May 17, 2012 by admin 0 Comment

im mnh ca bn khi c website bn hng trc tuyn l yu t bn cn quan tm khi thit k website bn hng qua mng internet. Khi c mt trang web bn hng trn mng internet, bn c li th g so vi i th khng lm web bn hng qua mng. Chng ta s phn tch, tm hiu mt s yu s sau: Chng ta c th quan nim web bn hng nh mt nhn vin bn hng trung thnh v xut sc nht, iu ny c th hin mt s c im sau:

Web bn hng ca bn l cng c gii thiu ton b thng tin v bn v sn phm ca bn n khch hng mt cch chi tit nht v chnh xc nht m mt nhn vin thc th kh c th t c. Tt c nhng thng tin v sn phm, chnh sch bn hng, u c cp nht y , chnh xc khi c s thay i.

D dng nh gi hiu qu kinh doanh ca nhn vin bn hng ny theo nh kz hng ngy, hng tun, hng thng da vo doanh s bn hng ca bn. Ngoi vic cung cp y thng tin cho khch hng, trang web bn hng ca bn cn c kh nng lng nghe kin ca khch hng da vo chc nng Lin h, Phn hi khi bn thit k web bn hng kinh doanh trn mng. Web bn hng c chc nng qun tr web gip cho ch s hu n d dng cp nht thng tin thay i ln website p ng nhu cu thit yu ca khch hng, b sung nhng thng tin cn thit phc v cho nhiu i tng khch hng khc nhau. Li th ca trang web bn hng l c kh nng trnh chiu sn phm ca bn theo nhiu gc khc nhau, m t chi tit v tnh nng ca sn phm, cch s dng sn phm khch hng tham kho. Cch ny r hn nhiu ln so vi mt nhn vin bn hng t vn trc tip sn phm cho khch hng.

Trang web c kh nng ghi nhn li lu lng khch ving thm trang web gip bn nh gi c s hot ng ca trang web. Web bn hng cng l mt knh gip bn giao tip vi khch hng thng qua cc tin ch c tch hp trn mng: chat, in thoi, Website hot ng cng lu cng c gi tr khi lu lng khch hng tm kim n trang web ca bn nhiu hn nh vo cc cng c tm kim. iu ny gip cho bn tng doanh thu bn hng mt cch n gin nht.

Kinh doanh trc tuyn: C th cnh tranh vi bn hng truyn thng?

Xem tin gc KTT - 1 thng trc 55 lt xem

KTT - Cu hi ny khng cn c t ra vi cc nc pht trin trn th gii, vi doanh s hng nm vi trm t la v th phn tng dn theo tng nm. Tuy nhin, y vn l cu hi cha c cu tr li ti th trng Vit Nam.
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Vn ln nht trong qu kh l c s h tng mng v s lng ngi dng internet by gi khng cn. Trong nhng nm va qua, Vit Nam pht trin mnh vic ph cp internet ti ngi dn v doanh nghip, vi dn chng l cc qun cafe internet ang dn dn t i, v c nhiu la chn khc vo mng. Mng internet c hu ht cc vn phng, qun cafe, nhiu h gia nh Dch v 3G cng trin khai rng khp gip cho vic truy cp mi lc mi ni, c khi i cng tc hay ngh l. Vn th hai l s lng cc ch, siu th trc tuyn c cht lng, ni gp nhau gia ngi mua v ngi bn v s phong ph cc sn phm c bn online. Vn ny cng c gii quyt kh tt trong thi gian qua, khi c hng lot cc siu th trc tuyn cng nh ca hng mua theo nhm xut hin, vi cc tnh nng khng thua km cc trang ph bin nc ngoi. Vn th ba l thanh ton trn mng. y c v vn ang l mt cn tr vic to thi quen mua bn trc tuyn khp kn cho ngi dng khi m vn ang t ngi s dng th tin tng khi thanh ton. Cc ngn hng ch yu vn cung cp dch v ring l, cha c s thng sut trong ton h thng. Cc dch v thanh ton v chuyn tin trc tuyn ca cc ngn hng, v d i-banking vn cha c thng dng. Tuy nhin, iu ny cng khng phi l cn tr chnh, v cc cng c c nhiu, ch yu l ngi dng cha c thi quen s dng. Vn cui cng v ln nht theo i din ca sn thng mi in t Siu th M (http://sieuthimo.com) l thi quen v tm l ca ngi mua hng. Ngi s dng internet Vit Nam dng nh vn gp kh khn khi lm quen vi mt phng thc mi, cng c mi. Chng hn, sau khi xem thng tin chi tit v mt sn phm bn trn mng, mc d thng tin, hnh nh, gi c y cho vic quyt nh mua nhng a s vn gi n mua qua in thoi, thay v thc hin thm vi click chut thc hin quy trnh mua hng mc d quy trnh ny gip rt nhiu cho ngi bn trong vic qun l thng tin v cc n hng, cng nh to ra mt bin nhn mua hng trnh nhng sai st. Bc qua ro cn tm l i vi tm l ngi mua hng, va qua mt s s vic khng hay xy ra gia ngi mua v ngi bn, to tm l khng tt cho khch mua hng. V d, hng nhn c sau khi thanh ton trc tuyn khng ng vi yu cu, giao hng chm. Chnh v trnh nhng s vic ny, cc sn trc tuyn nh Siu th M thng ng ra m bo cho vic mua bn gia ngi bn v ngi mua nu khch mua thanh ton trc tuyn. Ngoi ra, a s ngi bn v cc siu th trc tuyn u chp thun hnh thc thanh ton khi giao hng, ngha l ch thanh ton tin khi hng c chuyn n v c khch mua kim tra. Vy nn, vic mua bn trc tuyn c pht trin v thng dng, to ra nhng li ch to ln cho x hi nh: gim chi ph, gim tc ng, tng hiu qu lm vic... mi ngi tiu dng phi vt qua c cn tr ln nht l thay i thi quen ca chnh mnh, to mi trng v khuyn khch cho s kinh doanh trc tuyn chuyn nghip c pht trin.

Nhc nhn bn hng online thi suy thoi

- Sau khong thi gian hng thnh him hoi, cc ch shop online ang dn ri b cuc chi trc vic kinh doanh trc tuyn ngy cng tt dc.

Cc i tng kinh doanh nh l, c nhn cng gp kh khn khi bn hng online thi suy thoi.

Bn online thu khng b ni chi "Thi bui kh khn nn thin h t chu chi tin lm, gn c tun nay bn lt nht ch c vi mn , li cha tin cng ship cu ", l chia s ca ch Nguyn Thu Hng, ch shop hng nc hoa ti mng Muare khi c hi thm v tnh hnh kinh doanh. Ging nh cc ngnh hng khc, phc v i tng tiu dng l gii tr, c vo dp cui Qu II l gii bun bn li lo st v v chun b tm l "ng ng gia ma h". Nu nh cc nm tr v trc, ch cc ca hng mt ph thng ng ca hoc bn x hng ct l th thi gian gn y, cc shop online cng dn chung s phn. Theo thng l, thi im bn hng tt nht v li nht vn l dp ng Xun, nht l i vi mt hng qun o. Mc d vy, khi thng mi in t (TMT) c nhn rng v pht trin t vi cc knh truyn thng l cc mng x hi ng thnh vin, cc shop online cng c mt giai on khm kh t nm 2005 n 2010. Khng mt tin thu mt bng, chi ph nhn cng thp hoc cng bng khng, c th lm thm nh mt vic lm t xa cng cng vic chnh... l nhng li th m cc ch shop online ca mng Muare, Webtretho hay 5giay tn dng vo thi im hng thnh.

Tuy nhin, t online d v hn cng thnh hu hn, v ri s cnh tranh khc lit lan to mt cch ton din trn cc ch o v c cc knh truyn thng mng x hi Web 2.0. Ch L Hng, dn bun m phm xch tay cho bit: "Mnh ct cng t hng t c vi ngun hng gi cao nhng cht lng, ri v tn dng vn ngoi ng dch thng tin, hng dn s dng ca tng sn phm v up ln mng thu ht khch. Ai i mt vi ch shop khc vi ngun hng khng r gc gc cng n trm li cc thng tin ca mnh v s dng nh ng ri, vi gi bn ra ch bng 1/2 gi mnh bn. Chi vy th chu, khng cnh tranh c". Ci kh b ci khn, nhiu ch shop bt buc phi tn dng cc tiu xo cnh tranh v dm nhau, k c vic s dng cc nick o gim pha nhau, h uy tn i th mt cch trit trn cc ch o. Ngoi vic i mt vi cc hnh thc dm hng, cnh tranh thiu lnh mnh, cc ch shop online cng phi i mt vi vic chi ph marketing trc tuyn gi cng tng ln vi phn. Tng khon ph dnh ch bn hng, n ch qung b sn phm hay ph duy tr gian hng o u tng ln dn u bt k sc mua ngy cng gim do ch ngy mt ng ngi bn. Anh c Chung, chuyn doanh ph kin di ng than th: "Ti bn hng trong ng, a im l ti gia tit kim chi ph v ch qung co online thu ht khch. Vy m gi ban qun tr cng tnh tin bng mi ln n ch . Mt ngy nu khng n hai ba chc lt l ch bn hng ca mnh tt tn u tn u, lm sao bn c hng. Vy nhng nu chi ph up lin tc nh vy cng mt gn c triu/thng, lm n nh l chu khng ni mc ph ny. Cng kz nm ngoi, doanh thu ca ti gim mt 1/3 v lng khch khng h tng". Khng ch i mt vi vic knh truyn thng online tng gi, cc ch shop cn lao ao vi hng lot vn khc nh hng n gi thnh sn phm, khin gim sc cnh tranh. Ch Hoi Thu, khch hng chuyn nhp qun o Qung Chu cho bit: "Nm ngoi chi ph i nhp hng cha ti 4 triu/ln th gi trn 5 triu. Gi lm VISA tng, chi ph i li tng, t 10 n 20% nn nh phi p vo gi thnh bn ra trn mi u sn phm. Nhng bn ra gi cao th khch li so o v khng mua ca mnh, d c khi ch t hn vi chc ngn. Bun bn online l th, khch c thi gian so gi trong khi mnh bun bn c con, sao bng nhng shop nhp hng s lng ln b gi".

TMT cha phi l knh bn hng, mua hng tt ko theo s suy yu ca hng lot website bn hng.

Khi kinh doanh trc tuyn khng cn hp dn S pht trin ca cc mng x hi v knh bn hng trc tuyn to ra nhiu li th cho cc h kinh doanh nh l hoc c nhn bn hng nghip d. Mc d gp phn thay i cc din bn hng nhng sc mua yu cng vi vic cc mng TMT hot ng km hiu qu to hiu ng ngc vi online marketing. Khng nhng khng gip gim chi ph bn hng, cc khon ph ngy mt tng ca cc trang web qung b sn phm to s c ch tm l{ i vi cc thnh vin mc d mc tng ny trn thc t cng ch b chi ph duy tr h thng server. Anh Trnh Quc Anh, gim c mt mng TMT vi trn 10 ngn thnh vin tham gia thng xuyn cho bit: "Vn bt c d chng ti mi phi tin hnh thu thm ph bng hnh thc nhn tin ng qung co nhng nu khng lm vy th s khng c tin ti u t v nng cp h tng my ch, nhn s qun l hay cc gi update chc nng cho cng c qun tr shop online (CMS)". Thc t th cng ch l mt cch bao bin ca cc qun tr site khi khng c mt nc i bn vng m ch m ra website thu ht thnh vin ri kim li. Hu ht cc trang giao dch TMT u thuc dng din n, dng m ngun m hoc "tht" li t mt d n khc ri tuz bin thnh cc trang bun bn v tm mi cch li ko thnh vin.

n khi bun bn xm t, lng thnh vin tng t bin cng vi nhng pht sinh v h thng backend, ban qun tr lc mi x l bng cch nng cp mt cch chp v v trong nhiu tnh hung phi p i lm li hon ton bng m ngun t vit v chnh iu ny l nguyn nhn dn ti nhng hnh thc thu ph thnh vin mc d thi im ra mt lun khng nh mnh l cng c tin ch bn hng, qung b min ph. S c ch ca cc ch shop online cn b y ln cao khi mc ph tng nhng li ch li gim i. c th l tnh trng server nay ngc ngoi, mai tt ngm hay thm ch l cc hnh thc nm giu tay ca cc i th bn hng m tuyt nhin khng h c s can thip ca Ban qun tr. Ch Vn Anh, shop bn bnh ko trc tuyn cho bit: "Nhiu hm vo t dng thy ch ca mnh b xo m chng r l do. Gi PM hi qun tr th khng c phn hi m lp topic no l b 'thi bay' topic y n l nn v rt tn cng trau chut ni dung, post bi honh trng thu ht khch". Mt khc, s tc trch trong qun l cn dn ti vic la o honh hnh, hng gi, shop gi trn lan, khin ngi tiu dng hoang mang v quay tr v vi cc knh mua hng truyn thng. Thc t m ni, cc website TMT Vit Nam v ang bc vo t thanh lc ln ri s ch vi thng hiu tr vng, t xy dng mt h thng TMT hng ti s chuyn nghip hn. Nhng dng nh tng lai c l cn kh mt m.

Bn C Thc S Cn n Mt Ca Hng Trc Tuyn?

Khng ai c th ph nhn mt s tht rng Internet vi cc trang web thng mi in t l cch thc kinh doanh v cng hiu qu khi n em li cho khch hng c hi t hng nhiu loi sn phm/dch v khc nhau. Rt nhiu cng ty nh thu li ln t cc website ca mnh mt cng c tip th hu hiu cho sn phm/dch v ca h. Tuy nhin khng phi mi cng ty u c th thnh cng vi vic cho mi mi ngi t hng sn phm ca h trc tip qua Internet. Nu bn ang ngh n nhng chin lc kinh doanh trc tuyn, hoc vic thu ht khch hng qua mng, th di y l mt vi yu t m bn cn quan tm v nm vng:

Li Th Kinh Doanh Ca Bn
Cc nh bn l trc tuyn ln nht phi tiu tn hng triu USD to dng hnh nh cng nh qung b danh ting cho mnh, vy m vn c nhiu cng ty khng th tn ti trn th trng ch sau mt thi gian ngn. Cc cng ty mi tng trng khng th cnh tranh theo kiu cch v mc ca nh giu vi cc chi ph khng l, nhng lun c gng th hin rng h khng mun kinh doanh theo kiu i khi. V th, nhiu hng kinh doanh trc tuyn nm bt c thnh cng khi bit nhm ti nhng im trng trn th trng vn cn b b ng, chng hn nh kinh doanh sch hng hi l nhng n bn phm t lu vng bng trn th trng.

Nhng iu tng t cng xut hin ti cc phn khc th trng khc nh a VCD, DVD, dc phm v cc chng trnh phn mm. Hy m bo rng trang web ca bn a ra nhng mt hng m khch hng s khng th tm thy trn cc website ca nhng cng ty bn hng trc tuyn khc.

i Th Cnh Tranh ca Bn
Mt kh nng rt c th xy ra l c mt ai va khai trng ca hng trc tuyn v kinh doanh sn phm/dch v ca bn qua Internet. Cuc cnh tranh trong lnh vc kinh doanh trc tuyn c th rt khc lit, nhng iu ny khng c ngha rng bn e ngi v lng trnh n, m ngc li, bn hy c gng tm ra nhng cch thc c o v thng minh chim lnh th phn trc tuyn. Mun lm c iu ny, bn nn kim tra, nh gi trang web ca cc i th cnh tranh v ci thin trang web ca mnh da trn c s cc trang web ny. C th trang web ca i th cnh tranh c tc truyn ti chm hay thit k hnh nh ngho nn, hoc c th cc i th cnh tranh khng a ra c mt s la chn tt, hay mt mc gi hp l cho cc khch hng Ngoi ra, bn c th tr thnh cng ty u tin a ra nhng sn phm vi dch v khch hng vt tri, giao nhn ng hn, hay m bo thc hin vic i hng hay hon tr li tin cho khch hng trong trng hp sn phm b li.

Bn Cht Sn Phm ca Bn
Mt vi sn phm c bin bn chy cc ca hng trc tuyn. Bn nn quyt nh xem liu sn phm ca bn c nm trong nhm hay c thch hp vi hnh nh hay khng. a VCD v DVD lun nhn c s quan tm c bit trn Internet, bi v khch hng d dng tm kim v thu thp thng tin v chng qua Internet hn l ti cc ca hiu trn ng ph. Sch cng l mt sn phm bn chy trn Internet do n d dng xy dng tnh cng ng cho khch hng - nhng ngi s bnh lun v cun sch ca h va mua c, ng thi cng c nhng li bnh lun ca ngi khc. Trong c hai trng hp, cc trang web u c th tho mn cc s thch khc nhau ca khch hng v a ra nhiu ngh vi c hi mua sm mi. Kt qu l cc khch hng s mua nhiu sn phm hn nhng g h d nh mua trc khi gh thm trang web. V cc khch hng cng hon ton yn tm v tin tng rng cc cun sch hay a CD h mua trc tuyn s ging ht vi nhng cun sch v a CD h mua cc ca hng ngoi tuyn. Website cng l mt ni tuyt vi bn nhng sn phm m phn ln mi ngi khng mun phi do ca hng tm mua. Mt khc, c mt s sn phm m khch hng cn phi th hay chm vo trc khi mua. Bn khng th th mt b gh sofa hay mt thi son trong cc quy hng trc tuyn. iu ni ln rng nu bn c c hai ca hng ngoi tuyn v ca hng trc tuyn, cc khch hng c th kim tra sn phm ti ca hng ngoi tuyn ca bn v sau t hng chng trn cc ca hng trc tuyn.

Bn Cht Kinh Doanh ca Bn

Cho d ch hot ng trong lnh vc kinh doanh trc tuyn, bn cng nn dnh s ch y ti dch v khch hng v cc vn hu bn hng. Chng hn, ngay c khi sn phm ca bn c gi thp, cc chi ph vn chuyn vn c th khin gi thnh thp hn so vi vic mua sn phm ny ti cc ca hiu trn ng ph. Dch v khch hng li l mt vn nhy cm khc. Nhiu ca hng trc tuyn khng nn n lm ra ch bi h khng th cung cp mt dch v khch hng hon ho nh nhng ca hng ngoi tuyn. Bn cnh , cng a ra nhiu sn phm trc tuyn bao nhiu, bn cng phi cn thn vi hot ng kim k sn phm, hng tn kho by nhiu. Chc hn bn khng mun phi mo him khi khch hng mua hng m khng c hng d tr hay sn phm khng c sn.

Hin nay, nhiu ca hng trc tuyn nhn thc c rng vic giao nhn sn phm, dch v khch hng v cc yu t chi ph khc c th tc ng nhanh chng n thnh cng hay tht bi ca hot ng kinh doanh trc tuyn.