The purposeful development of relationships to achieve strategic goals is a recent development. Traditional relationships developed organically as the key individuals in each firm built close personal or business friendships. Alliances are formed to develop new products or enter new markets. Joint ventures are developed to enter markets or to vertically integrate resources.
The purposeful development of relationships to achieve strategic goals is a recent development. Traditional relationships developed organically as the key individuals in each firm built close personal or business friendships. Alliances are formed to develop new products or enter new markets. Joint ventures are developed to enter markets or to vertically integrate resources.
The purposeful development of relationships to achieve strategic goals is a recent development. Traditional relationships developed organically as the key individuals in each firm built close personal or business friendships. Alliances are formed to develop new products or enter new markets. Joint ventures are developed to enter markets or to vertically integrate resources.