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MARKETING EVALUATION FORM

A. What marketing methods did you use this year? Examples: Referral Program (Gift Cards) Radio Schedule Facebook Page B. How much did it cost? C. How many leads did it bring in? D. Cost per lead. (B/C) E. How much income did those leads generate? F. Calculate the value of each lead. (E/C - D)

$1000 $5000 0

20 5 3

$50 $1000 0

$5000 $5000 $1500

$50 0 $500

Prepared by Kelly Allen at NCWWeddings.com 206.445.3659 Kelly@ncwweddings.com

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