Strength

Low entry barrier Intially less capital requirement Cheaper software developer. Large developer base :- 250000 programmer Ability to build application fast within 2-12 days . Innovative application .

Weakness

Dependencies on freemium model. Visible face of app economy. Minimum profit margin (70:30) Large players are below $ 100 mn in revenue. Good at execuation but lacking in idealism. No proper business model Different vesion for same operating system

OPPORTINITY

Tablet application market. Nascent industry scope of growing globally. More opportunity for developers More interaction with video & graphics

THREAT

Average app prices likely to fall. Time consuming approval process Hundred of apps being developed every day and released, getting noticed .

Cost revenue model

Freemium or Lite Advertising Distributers In application project placement White label Cost :Simple app built off shore -1000 dollar Complicated:-closer to $10-20K top quality games to cost over $100K

REVENUE MODEL
Release a lite version with users paying to receive the full version. The upside is that you can get massive awareness of your app as users can try out for free. However, the downside is that users may not pay to upgrade as they now have a version of the app. A variation on the lite model is apps that are free to download which charge for other features such as storage of data, connections or features.