Professional Documents
Culture Documents
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Presenter Info
Kris Dunn CHRO at Kinetix Founder of Fistful of Talent Hoops Junkie
Steve Boese Director of Talent Management Strategy at Oracle Contributor at Fistful of Talent BBQ Aficionado
What is an EVP?
AKA Employer Value Proposition
The EVP is an employees perspective on whats in it for me to work here? and thus, the employers communicated promise to its employees.
Key components of an EVP may include: Compensation, Benefits, Affiliation, Career Prospects and Work Content, Cool Factor and more.
Youre short stacked but thats ok, (you saw Moneyball, right?)
You I dont have the time/resources/budget/brand to compete with those names The Universe Waaahh Snap out of it, you can compete in the EVP game. How? By being more aggressive, smarter, faster, willing to take chances, and defining your unique EVP and communicating it in a memorable way
3. STEAL THIS: Heres What you Ask Them to get to the EVP
Why do you like best about working at FOT?
1. What do you like best about working at FOT? 2. What do you like least about working at FOT? 3. What does your family and friends think about you working at FOT? 4. Whats the reputation of FOT as a place to work in the Atlanta community? 5. Does FOT pay well? What info do you have that tells you that? 6. How do the benefits at FOT stack up against other companies youre familiar with? What info do you have that tells you that? 7. What are you most proud of related to FOT as a company? What do they do right related to team members, the community, the industry, etc.? What does FOT not do right related to team members, the community and the industry? 8. Complete the following sentence: When people see that Ive spent time at FOT, theyre going to know that I _______________. 9. Whats the career path for you at FOT? What do you want your next job to be inside the company? 10. What do you like best about your specific role/job at FOT? 11. What do you like least about your specific role/job at FOT? 12. If I could tell people that think FOT is a good place to work one thing, it would be that ______________. 13. If I could tell people that think FOT isnt a good place to work one thing, it would be that ______________.
5.
STEAL THIS: A Sample Monthly Content Map For Your EVP Blog
VIDEO: Bernardo Hess: What you should look for in a career. If you want a job, dont come here.
VIDEO: Your CEO: If you dont want to be a partner in the company you work for, you shouldnt take the job. Ops Track: Think you know business? Can you run a 1.0M business right out of undergraduate school? Ops Track: Two questions to ask when youre hiring your first employee as a manager. VIDEO: Profile TBD: Ops Track, Where are they now? (focuses on the opportunity that the ops track candidates have at you company they cant find elsewhere). VIDEO: Profile TBD: Corp Track, Where are they now? VIDEO: Goal Setting at your company: The difference between hitting and crushing your goals. Floor Plan at your office: The pros and cons of open floor plans. IN YOUR STORES: Behind the promo, or what was marketing thinking? INTERNATIONAL: The difference between the Euro and Chicago markets at your company. INDUSTRY NEWS: One item from the your industry of note that means something to the average recruit (PS the angle is you share the news from another source and then tell the people why its important to them) VOLUME PLAY: Stat on your company or the industry of note. The more obscure the better.
Eye Candy Counts: The impact of photos, video, audio and more
http://daxko.com/cultureblog/
http://rackertalent.com/
Cant or Wont Write? Get a Tumblr or Facebook Business Page to showcase your EVP
Once Youve Got Content, You Need Distribution <enter social media>
Industry Insider
Gary Zukowski The resume: Founder and SVP of TweetMyJobs On the frontlines of the ROI of your EVP/employment brand and social efforts
Gary Zukowski
DEEP THOUGHTS: How do you get your employees involved and engaged in your EVP?
Integrity Drive Teamwork Ambition Communication Innovation Competitor High Energy Execution Smart
Integrity Drive Teamwork Ambition Communication Innovation Competitor High Energy Execution Smart
Kris: kdunn@kinetixhr.com www.fistfuloftalent.com Twitter: @kris_dunn LinkedIn: www.linkedin.com/in/krisdunn Steve: steveboese@gmail.com www.fistfuloftalent.com Twitter: @SteveBoese LinkedIn: http://www.linkedin.com/in/steveboese