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  • Brand Management On FMCG

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    Rahul Sinha
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    Pond's is a brand of beauty and health care products owned by the multinational company Unilever. The song "Roop ki Dhoop" has been created as the beauty anthem. In 2006 they had prestigious POND's Femina Miss india.

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    Brand Management on FMCG

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    Pond's is a brand of beauty and health care products owned by the multinational company Unilever. The song "Roop ki Dhoop" has been created as the beauty anthem. In 2006 they had prestigious POND's Femina Miss india.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    20 views15 pages

    Brand Management On FMCG

    Uploaded by

    Rahul Sinha
    Pond's is a brand of beauty and health care products owned by the multinational company Unilever. The song "Roop ki Dhoop" has been created as the beauty anthem. In 2006 they had prestigious POND's Femina Miss india.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 15

    CAN YOU IDENTIFY ?

    NIHARIKA JAIN

    7/21/2012

    NIHARIKA JAIN

    7/21/2012

    A brand of beauty and health care products owned by the multinational company Unilever.

    NIHARIKA JAIN

    7/21/2012

    NIHARIKA JAIN

    7/21/2012

    LADIES Above 30 Years CHILDREN TEENAGERS

    (They are especially focused towards ladies segment of the market)

    NIHARIKA JAIN

    7/21/2012

    The baseline of cold cream " Googly Woogly Woosh" . Baseline for beauty products As beautiful as you want to be . HLL have used campaigns and events . The song Roop ki Dhoop' has been created as the beauty anthem .

    Continued.

    NIHARIKA JAIN

    7/21/2012

    In 2006 they had prestigious Pond's Femina Miss India. Scratch and win offers.
    Discounts offers

    NIHARIKA JAIN

    7/21/2012

    CLEANSING CLASSIC FAVORITES TOWELETTES CREAMS FROM MAXICO Original All day Classic cold Clarant B3 - Dry Clean Morning Refresh Dry Skin Clarant B3 - Oily Evening Soothe Cucumber Rejuveness Deep Cleanser Cream S Cream C

    NIHARIKA JAIN

    7/21/2012

    Spinz Talc( Kavinkare ) Cinthol ( Godrej )

    NIHARIKA JAIN

    7/21/2012

    Cinthol 5%
    Spinz 8% J&J 15% Ponds 65%

    NIHARIKA JAIN

    7/21/2012

    10

    20 Grams 50 Grams
    PRODUCT SIZES

    100 Grams 400 Grams

    NIHARIKA JAIN

    7/21/2012

    11

    PONDS

    NIHARIKA JAIN

    7/21/2012

    12

    Effective Functional Benefit Effective ingredients Latest technologies Changing with times Fragrances

    NIHARIKA JAIN

    7/21/2012

    13

    RECOMMENDATION
    Ambush Marketing Strategies Try to concentrate more on Teenagers Live Demonstration Schemes Loyalty Schemes

    NIHARIKA JAIN

    7/21/2012

    14

    THANKING YOU

    NIHARIKA JAIN

    7/21/2012

    15

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