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6 6 1-Nh Ag DD Brochure Final
6 6 1-Nh Ag DD Brochure Final
DEALER
N E W H O L L A N D A G R I C U LT U R E
BECOME A
Who is New Holland? New Holland is our customers, the people who rely on our equipment for their livelihood or their lifestyle. New Holland is our dealers, who partner with us to provide customers with outstanding service and sales support. New Holland is our employees who, whether in the field, office, manufacturing or engineering, work hard to provide products and services designed to meet our dealers and customers needs. The New Holland brand is rich with a strong history of leadership and a legacy of innovation. We are a team of dedicated individuals who work together to ensure customer support and satisfaction. The strength of New Holland is based on our relationships. and, with over 100 years of experience, we continue to strive for excellence. We are looking for dealer partners who are interested in cultivating New Holland centers of excellence. We are interested in prospects with the business experience and ability to develop and pursue a plan that ensures continued growth and success for the New Holland brand.
Expansive product line serving a broad customer base Strong brand recognition and leadership with excellent market-growth potential Cutting-edge wholegoods and parts distribution network Financial service that offers flexible finance options Sound team work ethics and good business sense Ability to meet financial requirements, and acquire a facility Strong communication and interpersonal skills The desire to bring quality to the life of our customers
Were making a commitment to keep growing with the market, so in the next couple of years, well be ready to open another store. New Holland has always been a good company to work with, very supportive and willing to listen. We plan on expanding with them in the future.
Ag Industrial, Rising Sun, MD
PRODUCTS
NEW HOLLAND
is a world leader in agricultural, utility and construction equipment with an
product line, including a full line of tractors as well as hay and forage, harvesting, crop production and material handling equipment.
TRACTORS
Boomer Tractors
20-60 engine hp
From 20-horsepower sub-compacts up to 60-horsepower utility tractors, all Boomer tractors offer superior comfort, visibility and maneuverability to make short work of the chores your customers want to do - from mowing to loading, hauling, snowplowing and tilling.
Best-in-class visibility with sloped hood design and curved boom loader Exclusive SuperSteer axle for super tight turns and Sensitrack that automatically engages and disengages 4WD when needed SuperSuite cab features a high visibility roof panel allowing operators to view full range of loader motion
25 - 62 PTO hp
New Hollands Lean and Mean Series tractors are perfect for tractor users looking for reliability as well as simplicity at a solid value price.
Tractors with more capability, horsepower and iron than many competitors No-frills simplicity design Ideal for a variety of applications including loader work, mowing, baling and blade work
Mid-Range Tractors 62 195 PTO hp
New Holland offers the broadest product offering of mid-range tractors in the industry with models to t any job. They deliver outstanding power, performance and fuel economy for municipalities, dairy, livestock and row crop producers.
Best-in-class maneuverability with tight-turning SuperSteer front-axle option Outstanding chore tractors, with heavier, stronger frames than most competitive utility tractors A wide selection of transmissions and front axle options to meet customer needs Best-in-class cabs that offer a command center and precision like no other
We do business with a lot of different types of folks. With New Holland, we can offer our customers an awfully good product and a wide-spread offering
Old Stone Tractor, Anderson, SC
N E W H O L L A N D A G R I C U LT U R E
High-HP Tractors
up to 535 hp
New Hollands high horsepower tractors boast best-in-class performance in pulling power, hydraulic capacity and comfort. They provide innovative performance features that maximize productivity and control in row-crop and other operations.
Impressive hydraulic ow and lift capacity for high-demand implements Custom Headland Management system can memorize and replay up to 30 adjustments with the push of a button to simplify headland turns The tight-turning SuperSteer axle or selfleveling TerraGlide suspended axle available as options IntelliSteer precision auto-steering capability for near perfect rows Six-cylinder engines offer exceptional power and torque rise as well as emissions compliance Best-in-class cab visibility and cap space
New Holland has equipment that covers a lot of areas. In the tractor line, we have tractors for the rural homeowner to the big time row- crop farmer with thousands of acres. On the skid-steer loader side, we have a good skid steer for the ag market, for the landscaping guy and the home builder.
Can be operated cab-end or engine-end rst to get the best combination of visibility, traction and weight balance Exclusive Turnabout console rotates the seat and primary controls 180 degrees so the operator always faces the work Depending on the application, the tractor can push and pull implements simultaneously The loader attaches quickly on the cab end of the tractor, improving maneuverablility when working in tight barnyards, and providing more reach than traditional loader
UTILITY VEHICLES
Rustler Utility Vehicles 14-23 hp
Hard at work or hard at play, theres no stopping a Rustler utility vehicle. Rustlers combine rugged construction and gritty performance with a smooth ride.
Industry-leading two-year warranty Two and four-passenger models; gas or diesel engines Customize with wide assortment of options and attachments Independent rear suspension for a smooth ride
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Best-in-class ground clearance for easy travel over rough, uneven terrain Durable rustproof frame made of aircraft grade aluminum
Square Balers
New Holland balers make consistent bales that stand up easily to handling and transport.
Large Square Balers Since 1980, more than 15,000 efcient and reliable large square balers have been produced Versatile balers make short work of large acreages with exclusive SuperSweep pick-ups and curved tines to take in all the crop New Holland density management ensures each bale is made exactly the way you want it Proven double knotter for dense bales that stay tied
Small Square Balers 70-year heritage of more than 700,000 small square balers, beginning with the rst successful automatic baler in 1940 Exclusive rotary feeding system provides the highest capacity of any small baler Commercial small square baler forms bales ideal for handling by automatic-stack wagons
126 226 hp
No matter what the cropalfalfa, grass, small grains, canola, barley, lentils or peasSpeedrower self-propelled windrowers deliver capacity that cant be matched.
Exclusive cab and chassis suspension design for best operator ride and comfort Wide, roomy operator cab provides excellent visibility to the header, and to the rear of the machine Choice of heads to match customers requirements including sickle, draper, and MowMax disc heads Routine service and maintenance is performed at ground level with easy changeover between heads
Disc Mowers
Designed to breeze through the toughest conditions with non-stop, trouble-free cutting Cuts a smooth, fast swath through open elds and makes quick work out of mowing around ponds, buildings and lanes
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MATERIAL HANDLING
Spreaders
New Holland spreaders are built for high-volume spreading, heavy loads and years of performance.
HydraBox Hydraulic-Push Spreaders Heavy-duty vertical beaters provide up to a 30 wide spread A unique patent-pending beater design for a more uniform spread pattern Hydraulic-push unloading allows a broad range of application rates DuraTank Side-Delivery Spreaders Heavy-duty overshot paddle expeller provides a uniform controlled spread pattern Offset 40/60 tandem axle reduces spindle stresses and tire wear Gusseted side supports and heavy-duty spindles can haul the heaviest loads Box Spreaders New Holland box spreaders known as strong boxes are engineered to produce an even spread pattern and are built to last These top sellers have the toughest oors and sides of any spreaders available
When it comes to rugged, high-capacity forage harvesters, no one builds them like New Holland. Thats why New Holland offers Americas best-selling forage line with industry-leading levels of power, capacity, and comfort.
Self-Propelled
425 824 hp
Widest cutterhead and feedrolls provide the industrys highest capacity and best chop quality Exclusive Variow system achieves the strongest bowing force in any crop condition, avoiding blockages and plugging Largest cab in the industry provides a panoramic view and premium operator comfort Advanced Metaloc metal detection protects the machine and locates metal for quick removal from the crop Heads to suit any crop or condition: windrow pick-up, 6-12 row corn, direct cut hay, 1-2 row coppice tree headers
Pull-Type
150-300 hp
Exclusive ip-up feedrolls provide full access to components for easy servicing Toughest cutterhead in the industry with standard 12 knife cutterhead on all models Metalert III metal detector protects machine from damage and keeps metal out of feed Hay heads from 7-9 and 2-3 row corn heads
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N E W H O L L A N D A G R I C U LT U R E
Combines
322 - 591 hp
Impressive grain quality and harvesting capacity are the hallmarks of New Holland combines.
Twin Rotor and Super-Conventional combines Best-in-class Harvest Suite cab with a choice of state-of-the-art IntelliView displays Wide range of heads from pick-up heads to chopping corn heads Highest quality grain sample with grain-on-grain threshing of the Twin Rotor combine Two rotors deliver higher centrifugal force than competitive-brand combines for the highest capacity threshing systems in the industry
240-365 hp
With the exceptional productivity of Guardian sprayers, producers can get into their elds just about any time during the growing season to protect their investment and prot for the year.
Front-boom models with four-wheel hydrostatic drive Rear-boom models with two-wheel mechanical drive An industry-leading 15-foot turning radius allows for easy maneuvering in tight spaces and effortless headland turns Full size front wheels gives better ride, better turning traction and less compaction 1,000 - 1,600 gallon tank options
Pull-Type Sprayers
Heavy-duty New Holland eld sprayers provide dependable performance, accurate spraying and load stability, even across bumpy, varied eld conditions.
1,000- and 1,600-gallon options Choice of suspended or wheeled booms High-clearance suspension with parallel link design for improved boom stability and spray accuracy
Air Carts
The most progressive air delivery technology available. Apply several products in a single pass, ll and clean out fast, and transport easily for maximum productivity.
Carry up to three products Easiest air cart tank cleanout, roller changes, or adjustments in the industry On-the-go product rate changes from the tractor cab
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N E W H O L L A N D A G R I C U LT U R E
SUPPORT
NEW HOLLAND provides dealers with world-class parts, service,
training, business management, nancing, promotional support, and a staff of to back it up.
SALES SUPPORT
BUSINESS MANAGERS
New Holland Business Managers are our frontline liaisons to help you manage and grow the business. They live in your area and have a solid understanding of the local markets and New Holland products, processes and policies. Although they are focused on the wholegoods side of the business, they own the relationship with your entire dealership operation. New Holland Business Managers work with you to develop and achieve your business plan for market penetration, support your sales and marketing efforts, and help with order planning. They are focused on helping you sell equipment and make money. Our products are sold through New Holland dealerships and you can rely upon the expertise of New Holland Business Managers to help you manage your business protably. They work to better understand the needs of customers in your area and will mutually serve those needs. Making sales is your business and that keeps us in business!
DEALER PORTAL
The New Holland Dealer Portal is the single point of access for dealership communications and New Holland Internet applications. Because the Dealer Portal can be accessed from any computer with an Internet connection, you will be able to easily access the most current news and information whenever you need it. Information on the New Holland Dealer Portal includes letters, policies, user guides, programs and pricing. Internet links connect you to information on wholegoods, parts, service, nance, and marketing tools.
From my experience, New Holland provides more of a personal touch. Its a little easier to get in touch with somebody higher up the food chain than it is with some of the other companies.
Northside New Holland, Dothan, Al.
The Dealer Help Desk supports dealers with access to New Holland systems such as the Dealer Portal, Parts eCatalog, Parts Ordering, Wholegoods, Finance and Warranty. You can contact the Dealer Help Desk with requests for additional user IDs, questions on receiving New Holland e-mail, or system and password issues. The Dealer Help Desk is available Monday - Friday from 8:00 a.m. - 8:00 p.m. EST and can be reached by phone, fax, or e-mail.
DIGITAL DEALER
NEW HOLLAND DIGITAL DEALER PROGRAM
New Holland Digital Dealer Program provides New Holland dealers with a simple, low-cost, integrated online dashboard to manage sales and business activities, quote products, evaluate used inventory, and strengthen customer relations. New Holland Digital Dealer is a complete Customer Relationship Management (CRM), pricing and quoting application for dealers thats tailored specically for the farm equipment industry. Its web-based, so theres no software to upload, and its accessible from your laptop or mobile device. Youll be able to close deals faster by using this single source for updating deal information, tracking opportunity milestones, and recording interactions. eligible New Holland programs for the models being quoted and integrate them into the quote. Build & Price tool, prospects can congure equipment and request a quote from their local dealer.
DEAL OR NO DEAL?
New Holland Digital Dealer also helps you know which deals to take and which deals to walk away from based on protability. Gross margin is calculated on the new unit and trade-in, so as you negotiate with the customer, you can immediately see how your customers offer impacts the protability of the deal.
INVENTORY AT A GLANCE
New Holland Digital Dealer also helps you maintain customer proles so you can target specic machine owners. You will know what equipment your customers own and can continue marketing to them. Units sold are stored automatically as customer equipment. Competitive pieces the customer has purchased can be added as well to create targeted marketing campaigns. You also have an up-to-date equipment inventory list for all locations, and know what machines are being quoted and the price quoted.
WEB SITES
New Holland maintains a number of Web sites to provide customers with news and information about New Holland products and special programs.
newholland.com/na New Holland Agricultures North American corporate site showcases the full line of New Holland equipment with promotional text and specs. Information about special programs, nancing and a dealer locator are also included. Customers can congure, price and request a quote by using the Build and Price congurator. Leads generated by the congurator are sent to dealers for follow-up. NewHollandUsed.com & EquipmentAlley.com These used equipment sites help you remarket your used equipment for a wide audience of potential buyers.
Acres
For rural lifestyle, equestrian and hobby farmers
PowerManager
For cash crop producers
DATABASE MANAGEMENT
New Holland Publications provide a convenient online format for maintaining your customer mailing list.
youtube.com/newhollandna
The New Holland-branded You Tube channel provides an avenue to learn about New Holland products and to interact with the brand. New videos are uploaded regularly.
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facebook.com/newhollandna twitter.com/nhagriculture
Facebook and Twitter encourages interactive conversations by connecting friends and business associates interested in New Holland with the latest news and blog posts.
New Holland keeps it dealers upto-date and well informed on special offers, sales programs, pricing changes and other updates, as well as tracking the shipment of special parts through a dedicated Order Management department.
PRODUCT TRAINING
Having well-trained service technicians with the training and knowledge to keep pace with increasingly sophisticated equipment is a continual challenge for dealers. New Holland supports dealers Service Department by offering product training courses to service technicians and managers conducted by New Holland product experts.
PARTS SERVICE
New Holland backs its dealers Parts & Services operations with a host of product support programs designed to make doing business a pleasure while maximizing your protability.
eParts
eParts, New Hollands electronic parts ordering system, allows dealers to easily order parts electronically. eParts contains up-to-date price and availability of parts at your ngertips.
CO-OP MARKETING
New Holland offers its dealers access to quarterly marketing programs at little or no cost that drives customers into your store.
PARTS TECH
The people at New Holland are good to work with. Ive always had rst-rate sales reps calling on me who do what they can for me. The people I deal with on a personal basis know their business and want to help. They take an interest in my business. I do think they want me to succeed.
Northside New Holland, Dothan, Al.
Parts assistance is as close as your phone or via email. When your customers have technical questions, New Holland makes sure youll have the answers.
PARTS EQUITY
New Holland rewards its dealers with a liberal cash incentive program based on the growth of your parts business over a set period of time.
NEW HOLLAND
During harvest time, when every hour is critical, equipment downtime takes it toll in frustration, inconvenience and productivity. While you cant promise your customers that theyll never experience a breakdown, you can promise them that if they do, New Holland Top Service will be there to help. New Holland provided a replacement combine, which saved us quite a lot of productivity. Without it, we would have lost 4 or 5 days. The total downtime was about 24 hours from start to nish. Without the New Holland Top Service program, we would have been lucky to receive the gearbox in four days.
Brian Carpenter, Champlain Valley Equipment, Middleburg,VT
24/7 SUPPORT
New Holland understands that especially during harvest season, any loss in productivity can be costly to your customers, so we designed New Holland Top Service to give your customers the assurance of 24/7 support with fast-track technical and parts location solutions. Our customer support is second to none!
TOP SPEED
Working in close cooperation with the dealer, the New Holland Top Service team is a group of customer service reps, parts and service analysts, and logistics experts who are specially trained to understand and resolve problems quickly. New Holland Top Service team can draw parts from any facility within the New Holland manufacturing network, including assembly lines, to work towards a fast resolution.
In unit down situations*, the New Holland Top Service team is empowered to quickly take any action necessary to get your customers machine up and running. That includes providing a loaner machine, express shipping parts, taking parts from another unit, or even paying for a custom harvester at no additional cost to you or your customer!
866-NEW-HLND
*Available for New Holland combines, highhorsepower tractors, and self-propelled harvesting equipment within warranty.
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FINANCE SUPPORT
COMMERCIAL REVOLVING ACCOUNT
Through CNH Capital, New Holland offers dealers a nancing source with a wide range of exible nancing options, so you can gain a competitive edge and nalize sales quickly and efciently.
WHOLESALE
CNH Capital provides inventory oor plan for New, Used and Parts inventory. New Holland provides additional oor plan support by offering various dealer terms for New Holland products.
LENDING
CNH Capital offers a variety of options to your customers to meet their nancing needs. Flexible payment schedules support the seasonality of the agricultural industry while meeting the cashow needs of the customer. And, CNH Capital can custom build loans with loan options such as split-rate, xed-rate and variable-rate nancing.
The CNH Commercial Revolving Account (CRA) provides approved customers with a ready and available credit line to purchase the parts, service, rental, accessories and other small wholegoods when they need it, not when they have the cash. The CRA can improve a dealers cash ow by providing funding within 48 hours, help drive additional parts and service business through special extended terms promotions, and help reduce your operational costs.
LEASING
CNH Capital offers customers leasing options to maximize cash ow by lowering payments while acquiring the latest in equipment technology. There are three primary leasing options available through CNH Capital: Operating, Finance and Municipal Leases.
The CNH Capital Insurance Agency, Inc., in the U.S. and the CNH Capital Canada Insurance Agency Ltd. In Canada offer a wide range of insurance and equipment protection products designed to meet the needs of CNH-branded dealerships, retail customers and rental customers. These products include: Physical Damage Insurance (PDI), Purchased Protection Plans, Credit Life Insurance, Loss Damage Waiver, Floor Plan Property PDI and Dealer Package Insurance.
ACHIEVEMENTS
A deeply-rooted tradition of product innovation continues into the 21st century as changing needs.
A HISTORY OF INNOVATION
New Holland Agriculture, a world leader in tractors and equipment, built on a strong history of innovation and success.
1890s
Abe Zimmerman opens New Holland Machine Works, a small repair shop in New Holland, PA Introduces rst portable feed mill small enough and economical enough for farm use
1900
First freeze-proof engine designed and sold
1930s
Other innovations introduced that help mechanize farming, including rock crusher and fertilizer spreaders Lancaster County, PA farmer Ed Nolt creates prototype for baler Ford build rst tractor prototypeand introduces 9N tractor Mass production of Fords rst agricultural tractor, Fordson Model F, begins The three-point-hitch, introduced on Ford 9N tractors, becomes an industry standard
1940s 1940
New Holland acquired by four Lancaster County, PA, businessmen who purchase the rights to Nolts baler Worlds rst successful automatic pick-up, self-tie baler revolutionizes the hay industry First New Holland forage harvester introduced New Holland introduces famous 77 square baler with higher capacity New Holland acquired by Sperry Corporation and becomes Sperry New Holland
1950 1950s
Over 100 new products introduced by New Holland Model 66 PTO baler, industrys rst PTO-powered baler Industrys rst self-propelled baler Industrys rst bale thrower Ford expands tractor line and introduces its rst diesel engine tractor First on-the-go shifting introduced on Ford tractors
1960s
Industrys rst self-propelled windrower introduced (Speedrower windrower) Industrys rst self-propelled forage harvester introduced Industrys rst automatic bale wagon introduced Industrys rst mowerconditioner introduced (Haybine 460) Model 273 baler, the most popular baler ever sold, introduced Ford introduces their rst tractor with engine over 100 hp
1970s
Industrys rst metal detector for forage harvesters introduced (Metalert) TR Twin Rotor combines introduced, the rst commercially successful rotary combine Ford rst to introduce deluxe tractor cab with air conditioning, radio and contoured seats Revolutionary Bidirectional tractor introduced by Versatile
1980s
New Holland acquired by Ford Motor Company and merged with Ford Tractor to become Ford New Holland Super Boom parallel lift linkage introduced for skid steers New Holland enters disc mower-conditioner market with Discbine disc mower-conditioners Versatile joins New Holland team, bringing a 4WD tractor and Bidirectional tractor to the family
1990s
Roll-Belt round baler concept introduced SuperSteer tight-turning front axle introduced Genesis tractors introduced as power units with the latest technology and sharp turning radius Bale Slice cutting system for round balers introduced CNH formed with the global resources of New Holland, New Holland Construction, Case IH, Case Construction, Kobelco, Steyr and Flexi-Coil brands
PRESENT
New Hollands CR9090, the worlds largest combine, sets a Guinness World Record for harvesting Lean and Mean economy tractors introduced for value-minded consumers FR Series introduced as the industrys most powerful selfpropelled forage harvester by a major manufacturer XtraSweep, Edgewrap and Autowrap innovative features introduced on BR Series round balers
Agritechnica, the worlds largest agricultural equipment exhibition presented these awards to New Holland:
2010 Tractor of the Year Presented for innovation, productivity, economy and ease of use T7070 Auto Command tractor 2010 Golden Tractor for Design Presented for design excellence in ease of use & operator comfort T7070 Auto Command with SideWinder armrest 2010 Machine of the Year T7070 Auto Command tractor Gold medal IntelliFill system for FR9000 Series self-propelled forage harvesters Silver medals Opti-Fan system on the CSX7000 combine & ABS SuperSteer anti-lock brake technology
Good Design Awards Presented by the Chicago Athenaeum Museum of Architecture and Design for design excellence Boomer 8N compact tractor SideWinder II armrest
FinOvation Award Presented by Farm Industry News for best innovations of the year BB9000 Series large square balers
AE50 Awards In 2010, New Holland was honored with seven prestigious AE50 Awards by the American Society of Agricultural and Biological Engineers (ASABE). Only 50 products are chosen for the award each year. Boomer 8N compact tractor combines retro design with modern, innovative amenities. Dynamic Bale Weight System provides highly accurate on-the-go single bale-weighing. The SideWinder II armrest delivers superior ergonomics, convenience and control formerly only available in the most advanced self-propelled forage harvesters and combines. The 130 FB coppice header is a new specialty header designed to harvest and process fast-growing, woody biomass crops grown as a renewable fuel source. The 760 CG Varifeed combine grain header introduced signicant new features to provide less downtime, a lower cost of ownership, and highcapacity harvesting. The IntelliView III monitor with Smart Cameras system provides live video views of key combine eld operations on one central touchscreen monitor. P2070 precision hoe drill delivers precise seed and fertilizer placement with adjustable individual opener depth control.
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To inquire about becoming a New Holland dealer, visit newholland.com/na and select About New Holland > Become a Dealer
2010 CNH America LLC. All rights reserved. New Holland is a registered trademark of CNH America LLC.