A Study on Brand Equity of Jive

Questionnaire:

1. Name: 2. Age:

____________________ 5-12 13-19 20-40 40-60 >60

3. Sex:

male

female

4. Email id:

____________________

5. Which brand comes to your mind when I say juice?

6. What comes to your mind when I say JIVE?

7. Which is your favourite brand?

a) Jive b) frooti

c) maa d) slice e) other.

8. How long are you consuming this brand?

A) 1-yr b) 2-3 yr c) 3-5yr d)>5yr

9. How did you come to know about the brand?

a) Print Media b) Visual Media c) Friends d) Others

10. In what basis you are selecting the brand?

a)Quality b) Price c) Brand name d) taste e) flavours f)others

11. Rate the brands on the following scale

Excellent-5, very good-4, good-3, average-2, poor-1 Frooti Quality Taste Flavours Brand name availability Price packaging freshness Maa Jive Slice

12. Do you remember an ad of jive?

Yes

No

13. Do you know the flavours of jive?

Yes

No

If yes what are they?

14. Do you like to switch over from this brand to other brand?

Yes

No

If yes means,

The reason for to switch over a) Quality b) price c) customer satisfaction d) other

15. Do you value the intangible features of the product?

Yes

No

16. Do you suggest your friends and relatives to buy JIVE?

Yes

No

Some time

17. Give me your comments on the quality of jive brand? Superior then competitor Equal to competitor Inferior to competitor

18. Any suggestion on jive ____________________________________________________________ ___________________________________________________________