R Madhura Roll # 542 MMS III, XIMR COMPARABLE COMPETITORS According to Gauses COMPETITION EXCLUSION PRINCIPLE No two species

can coexist that make their living in an identical way & your biggest rival is the one who is most similar to you. So a companys biggest rival is not some other company but rather the status quo. It means that they have very similar business models but in order to survive each must have a unique advantage. 1. AXIS Bank The banks model is based on cutting-edge technology and unique distribution model. Financial products have become a commodity in todays market and in order to avoid this commodity trap, the bank developed strong alternative channels, set up a differentiated sales model and created specific products for different customer segments. The banks biggest marketing vehicle is its ATM network of over 3,100 machines while competitors ICICI Bank, has 3,950 and HDFC Bank has 2,850 ATMs. The banks ATM strategy worked as it set up machines in key locations like railway platforms in Mumbai. It has also been using its Internet banking model for greater penetration. Axis Banks physical marketing strategy is also very different from those followed by most other banks. It invested in building its own force of marketing agents and consciously opted not to hire DSAs as many other banks did to originate business fast. Competitor: ICICI Bank ICICI is a universal bank which provides a wide range of banking services and is also technologically driven. It was the first bank to launch a website, the first bank to launch internet banking and also the first bank to launch online payment facilities. ICICI Bank has focused their resources and creative thinking toward innovatively serving the Bottom of the Economic Pyramid. With this market in mind ICICI Bank outlined three strategic goals: to increase banking penetration in rural areas through innovative ways of defining distribution points, to prepare rather than to the increasingly important rural market and to support the downtrodden as a good corporate citizen. As we can see that both banks are very similar when it comes leverage its technology to gain competitive advantage but at the same time ICICI has unique advantage with its Bottom of Pyramid strategy to become the leader in Rural banking while Axis has strengths in both retail and corporate banking also goes by the slogan aapka solution. Also ICICI being the second ranked private sector bank after HDFC makes it a major competitor to Axis which is ranked third.

2. MINDTREE It is a mid-sized IT company which started 11 years ago with an A-class management team, an understanding of the business, the exposure and experience. MindTree has great technology skills, quality delivery, and trusted relationships with clients. It has also bagged the contract for the UIAID pipping the big players like TCS etc. being a midsized company its rivals cannot be the giants like Wipro, TCS, Infosys because if it tries to compete with them then it will be suicide because of the obvious difference in the sizes so the competitors can only be the other mid-sized companies, the major competitors are 3i Infotech Ltd., Infotech Enterprises, as they are all fighting for the same clients which hugely differs from the clientele of TCS, Wipro. But MindTree is slowly moving towards the league of the big old giants and even if it is there it will be a herculean task for it sustain in the same habitat as them without get killed.