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MOTIVATING

Manjunath Kudremath MBA Sem III IASMS, Bangalore

GEN-Y

Generations The World Has Seen


Traditionalists born before 1946 Baby Boomers born 1946-1964 Gen Xers born 1965-1980 Gen Yers born after 1980

Influences For Generations


TRADITIONALISTS / VETERANS World War II Save for a rainy day Great Depression Faith in institutions GENERATION XERS Berlin Wall MTV Latch-key kids Rise of AIDS Madonna, MJ Exxon Valdez oil spill GENERATION YERS You Tube Tiger Woods, Britney Spears, Lady Gaga More internet vs. TV Dot-Com Rise and Fall Columbine, Oklahoma City Bill Gates

BABY BOOMERS MLK, Jr. Kent State Woodstock Rosa Parks Gloria Steinem Feminism

Traditionalists
Loyal put aside individual needs to work towards common goals Leadership top down approach, military style Work paternalistic, company took care of employees Goal build a legacy, leave something behind Reward job security, plaques, employee of the month, satisfaction of job well done Work philosophy paying dues is the natural order of things

Baby Boomers
Optimistic good education, jobs, opportunity Leadership by consensus Change civil rights, womens rights Competitive Me generation Greatest invention TV Rewards money, title, seniority, corner office

Generation X
Leadership - competence Media cable TV, VCRs, video games, cell phones, personal computer Resourceful, independent Rewards freedom and balance, transferable benefits, portable retirement, flexible leave Career independence, self-manage

Generation Y
Feel empowered to change environment; wont give respect just based on rank Value being cutting edge versus having experience Value diversity and change Portable skills Work place, hours, and teammates at their discretion Focus on life/work balance

GEN-Y The Indian Scenario

YEH AAJKAL KE LADHKE KISI KI NAHI SUNTE !!!

Motivating Gen Y
Work/life balance To be heard and valued Regular recognition Work in a fun atmosphere Motivated by challenge and a collaborative environment

Thank You

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