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  • Report Format - Relationship

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    Monir Hossain
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    This document provides a report format for analyzing an organization's relationship marketing strategy. The report includes an introduction covering the organization's profile, industry and target market analysis. It then analyzes the organization's relationship marketing objectives, customer relationship management strategy and practices, and provides recommendations. Supporting documents like a questionnaire may be included in an appendix.

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    Report Format.relationship

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    This document provides a report format for analyzing an organization's relationship marketing strategy. The report includes an introduction covering the organization's profile, industry and target market analysis. It then analyzes the organization's relationship marketing objectives, customer relationship management strategy and practices, and provides recommendations. Supporting documents like a questionnaire may be included in an appendix.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Report Format - Relationship

    Uploaded by

    Monir Hossain
    This document provides a report format for analyzing an organization's relationship marketing strategy. The report includes an introduction covering the organization's profile, industry and target market analysis. It then analyzes the organization's relationship marketing objectives, customer relationship management strategy and practices, and provides recommendations. Supporting documents like a questionnaire may be included in an appendix.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Report format for Relationship Marketing

    Cover Page Rationale of the Study (Literature review on relationship marketing, reason for selecting the topic) Introduction to the report: Organization Overview or Profile of the Organization Industry analysis Target Market analysis market demographics, behavioral factors, market needs, trends & growth Product/service offering Competitive Background competitor analysis Relationship Marketing strategy Marketing objectives, CRM strategy & practices of relationship marketing in the organization Analysis of CRM strategy Findings & recommendations Conclusion References Appendix Questionnaire & other supporting documents for preparing the report (if any)

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