PROJECT OF CONSUMER AWARENESS

OBJECTIVES
1) It seeks information about consumer awareness regarding different products . 2) It gets information about demerits or defects of products from consumers and suggests remedial measures . 3) It makes popular the positive points of the products. 4) It prepares wide market for the product .

QUESTIONNAIRE
The following questionnaire has been prepared for a consumer awareness project.

General Information
Name . Age .
Sex -Male . Female Residential address Marital status -Married Unmarried . Number of members of the family .

Average monthly incomes (in rupees)

Up to Between Between Rs 5000 Rs 5000 -10,000 Rs 10,000 - 20000

Above

Rs 20,000

Product Information
1 ) Which of our products do you like most ?
Soap Shaving cream Powder

2) You like soap most because

i) It is easily available ii ) It is used by your friends iii ) Its price is reasonable

3) On which ground don you i) colour Yes ii ) packing Yes iii )fragrance Yes iv ) weight yes

like soap most ? No No No No

4 ) Do you think our soap contains adequate amount of soda ? yes No Not known 5)Do you know that our soap fights germs better ? Yes No Not know

6 ) Does it keep clothes safe?

Yes No Not known

7) Do you Know that our soap is available in different weights? Yes No Not known

8) Do you know that our soap removes obstinate spots ? yes No Not known 9) Do you think that our soap is costly ? Yes No Not known 10 ) Do you think our company should manufacture new soap ? yes No Not known 11 ) Do you think our soap needs improvement ? Yes No Not known

Consumer Awareness
12 ) Do you examine goods before you buy them? Yes No 13) Did you ever feel our product sub-standard or defective? Yes No 14 ) If defective, did you make complaints? Yes No ?

15 ) Did you ever file a case in consumer courts Yes No

16 ) Are you aware of consumer courts?

Yes No

SUMMARISED PRESENTATION OF INFORMATION AVAILABLE THROUGH QUESTIONNAIRE Total number of household visited Number of questionnaire used

Sex Information--Male Female

Marital Status--Married Unmarried

Number of members in the family

Families having 1-4 members Families having 5-7 members Families having 8 or more member members

Average monthly incomes of families

Families having income up to Rs .5000 Families having income between Rs .5000-10,000 Families having income between Rs .10,000 -20,000 Families having income above Rs .20,000

Preference of our product among families

Percentage of information prefering shaving cream Percentage of information prefering Soap Percentage of information prefering powder

Special features --Answer 1 .Soap is easily available to us 2. Soap is used by friend 3. Soap is reasonably priced 4. Soap has good fragrance 5.Soap has good colour 6.Its packing is good Yes 70% . . .. No 30% . . . ..

Description ---

Answer Yes No It cleans clothes well 30% 40% It gives clothes fragrance . It keeps clothes safe It contains less amount Of soda . .. Improvement required

Not Known 30% . ..