THE DECCAN GETS A TASTE OF THE PREMIER LEAGUE AMIRA GURU KA GURU AT METRO HYDERABAD

it was a Kamaal ka Promotion at METRO Cash & Carry, Hyderabad with a special promotion on AMIRA Guru ka Guru Basmati 5 kgs during the entire month of February 2012. The basic objective was Brand Building as well as Consumer Awareness ensuring maximum trials of the premier AMIRA Guru Ka Guru Basmati Rice. Visitors had the opportunity to sample the flavour and purity of both vegetarian and chicken biryani prepared by master chefs from the city using the exclusive AMIRA Guru Ka Guru Basmati Rice during the course of the promotion. The proof of the promotion was the overwhelming response from the customers resulting in excellent sales volume with the constant ring of the cash register.