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The balanced scorecard is a coherent set of performance measures that are directly linked to the vision and strategy, and strategic objectives. It was developed by Robert S. Kaplan and David P. Norton, it directs a company to link its own long-term strategy with tangible goals and actions. An organization is viewed from four perspectives as financial, customer, internal business process, and learning and growth, and each perspective contains the objectives, measures, targets, and initiatives which are tailored to organizations vision and strategy.

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Balanced scorecard for vodafone group

Vodafone Group has implemented the balanced scorecard methodology that not only focuses on the financial perspective but also customer, business process, and learning and growth perspectives. The approach has helped Vodafone Group create additional values. there are several reasons why Vodafone Group decided to use the balanced scorecard: There was a need for operational performance measurement and feedback. The increasing complexity of systems and organization as a consequence of its rapid growth led to decreasing coherence between different management reports.

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3. 7/28/12 The business dynamics cause continuously changing external factors which in turn influence the decision making.

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