Gatorade, which is one of the most well know sports drink brands in the world and it has supported

millions of athletes to strengthen their performances for over 40 years. Mission To be a leading producer of fruit juices based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to our partners and stakeholders

Vision To be capable to deliver the range and quality of Juice which the customer demands, which can only be fulfilled by the modern technology which will have the scale and worldwide presence to do so competitively. Target cities: 1. CHANDIGARH 2. AMRITSAR 3. PATIALA 4. JALANDHAR These cities have been targeted for the following reasons In these cities the rate of urbanisation is very high, considering the cost of the product this factor has been taken into consideration. More number of sports clubs, gyms, educational institutes and convenience stores can be found in these cities hence the product can make a strong footprint over here.

Type of institutes to be tapped: Gyms Sports clubs Educational institutes Few Convenience stores on highways.

Number of outlets in each city: 1. Chandigarh: In Chandigarh we will be targeting Mohali area which has maximum number of gyms and sports club. Gyms- 5 (High end gyms) Educational Institute Chandigarh Group of Colleges , Punjab University

2. Amritsar Gyms 3 Convenience stores -3 Educational Institute Guru Nanak Dev University

3. Patiala Sports Club - 4 Educational Institute Thapar University 4. Jalandhar Gyms 4 Sports club 3 Educational University Lovely Professional University

Target Population 1. Youth - Age between 15 to 25 2. Athletes Resources Required Capital Transport Small carriage vehicles Sales Staff

Total Volume Expected from each city 1. Chandigarh Gym 15 bottles in each gym per week Educational Institutes 25 bottles in each institute

2. Amritsar Gym 15 bottles in each gym per week Convenience Stores - 20 bottles in each Educational Institutes 25 bottles in each institute

3. Patiala Sports Club 15 bottles in each club Educational Institute 25 bottles in each 4. Jalandhar Gym 15 bottles in each Sports club 15 bottles in each Educational Institute 25 bottles in each