2011 Fact Sheet

Kraft Foods is a global snacks powerhouse with an unrivaled portfolio of brands people love.
We are the worlds second largest food company with annual revenues of $54.4 billion Millions of times a day, in approximately 170 countries, consumers reach for their favorite Kraft Foods brands. Twelve of the companys iconic brandsincluding Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tanggenerate revenue of more than $1 billion annually, and 40 have been loved for more than a century. More than 80 percent of our revenues come from products that hold the No. 1 share position in their respective categories. And more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor. We make a delicious difference by fighting hunger and encouraging healthy lifestyles. Over the past 25 years, weve donated nearly a billion dollars in cash and food. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poors 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Top Institutional Holders*

(Shares in Millions) Name Shares* Capital Research Global Investors 98.6 State Street Global Advisors (U.S.) 88.6 Berkshire Hathaway Inc. 87.0 Vanguard Group, Inc. 68.0 BlackRock Institutional Trust Company, N.A. 60.9 Capital World Investors 56.3 Wellington Management Company, LLP 27.9 JP Morgan Asset Management 25.0 Franklin Mutual Advisers, LLC 24.7 Pershing Square Capital Management, LP 21.2 % of KFT** 5.6% 5.0% 4.9% 3.8% 3.4% 3.2% 1.6% 1.4% 1.4% 1.2%

*As of December 31, 2011 per 13F filings

**Based on shares outstanding as of January 31, 2012

Kraft Foods at a Glance/2011 Consumer Sector Data

Net Revenues in Billions

Percentage of Net Revenues

Confectionery

15.5 12.0 9.7

28 22

Biscuits

Beverages

18% 14
%

Cheese

7.7

Convenient Meals

5.3 4.2

10% 8%

Grocery

Total

54.4
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Our Strategies for Growth

On August 4, 2011, Kraft Foods announced its intent to create two independent public companies by the end of 2012: A high-growth global snacks business with estimated net revenue1 of approximately $35 billion; and A high-margin North American grocery business with estimated net revenue1 of approximately $18 billion.

North America 19%

Global Snacks

Europe 37%

Latin America

Developing Markets 44%

Asia CEEMA

North American Grocery

Canada & NA Foodservice 20% U.S. Grocery 25%

U.S. Beverages 16% U.S. Cheese 21%

U.S. Convenient Meals 18%

Industry-leading growth Leverage cost structure to drive margin gains Invest capital to support future growth Top-tier Earnings Per Share growth plus a modest dividend

Growth in line with categories Strong margins with upside opportunity Highly competitive dividend payout

Net Revenue figures are estimates based on 2011 reported net revenues adjusted for accounting calendar changes, the 53rd week of shipments and divestitures, including the Starbucks CPG business. Net Revenue from Planters is included in North American grocery. All figures are unaudited.

$54.4 $49.2 $2.03

$2.39 $1.99

$38.8

Net Revenues (US$ in Billions)

Diluted Earnings Per Share

2009

2010

2011

2009

2010

2011

Adjusted Free Cash Flow (US$ in Billions)

$4.2 $3.3 $3.2

Dividends Per Share

$1.16

$1.16

$1.16

2009

2010

2011

2009

2010

2011

The Company defines Adjusted Free Cash Flow as net cash provided by operating activities less capital expenditures plus voluntary pension contributions and in 2010, plus taxes paid on the divestiture of the Frozen Pizza business. Net cash provided by operating activities was $5.1, $3.7 and $4.5 billion for 2009 through 2011, respectively. Capital expenditures were $1.3, $1.7 and $1.8 billion for 2009 through 2011, respectively. Voluntary pension contributions were $0.5, $0.0 and $0.4 billion 2009 through 2011, respectively. Taxes paid on the divestiture of the Frozen Pizza business were $1.2 billion in 2010. * * The calculation of Adjusted Free Cash Flow may not foot due to rounding

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Financial Highlights Consolidated Results

Selected Financial Data - Three Year Review (in millions of dollars, except per share and employee data)
Summary of Operations: Net revenues Cost of sales Operating income Operating margin Interest and other expense, net Earnings from continuing operations before income taxes Provision for income taxes Earnings/(loss) from discontinued operations, net of income taxes Net earnings Noncontrolling interest Net earnings attributable to Kraft Foods Basic EPS attributable to Kraft Foods: Continuing operations Discontinued operations Net earnings attributable to Kraft Foods Diluted EPS attributable to Kraft Foods: Continuing operations Discontinued operations Net earnings attributable to Kraft Foods Dividends declared per share Dividends declared as a % of BasicEPS Dividends declared as a % of DilutedEPS Weighted-average shares - Basic Weighted-average shares - Diluted Net cash provided by operating activities Capital expenditures Adjusted free cash flow* Depreciation Property, plant and equipment, net Inventories, net Total assets Long-term debt Total debt Total long-term liabilities Total Kraft Foods Shareholders Equity Total equity Book value per common share outstanding Market price per Common Stock share - high/low Closing price of Common Stock at year end Price/earnings ratio at year end - Basic Price/earnings ratio at year end - Diluted Shares outstanding at year end Number of employees 2011 $54,365 35,350 6,657 12.2% 1,885 4,772 1,225 - 3,547 20 3,527 2.00 2.00 1.99 1.99 1.16 58.0% 58.3% 1,765 1,772 4,520 1,771 3,244 1,260 13,813 5,706 93,837 23,095 26,931 40,064 35,217 35,328 19.92 37.93-30.21 37.36 19 19 1,768 126,000 2010 $49,207 31,305 5,666 11.5% 2,024 3,642 1,147 1,644 4,139 25 4,114 1.44 0.96 2.40 1.44 0.95 2.39 1.16 48.3% 48.5% 1,715 1,720 3,748 1,661 3,263 1,229 13,792 5,310 95,289 26,859 28,724 43,454 35,834 35,942 20.50 32.67-27.09 31.51 13 13 1,748 127,000 2009 $38,754 24,819 5,183 13.4% 1,237 3,946 1,136 218 3,028 7 3,021 1.90 0.14 2.04 1.89 0.14 2.03 1.16 56.9% 57.1% 1,478 1,486 5,084 1,330 4,154 905 10,693 3,775 66,714 18,024 18,990 29,251 25,876 25,972 17.51 29.84-20.81 27.18 13 13 1,478 97,000

* Please see Non-GAAP Financial Measures section in Item 7 of our 2011 Annual Report on 10-K.

Key Contacts
Corporate Offices Kraft Foods Inc. Three Lakes Drive Northfield, IL 60093 Investor Relations ir@kraftfoods.com 1-847-646-5494 www.kraftfoodscompany.com/investor Media news@kraftfoods.com 1-847-646-4538 Consumers consumers@kraftfoods.com 1-800-323-0768

Transfer Agent Investment Plan for Kraft Foods c/o Wells Fargo Shareowner Services P.O. Box 64874 St. Paul, MN 55164-0874 stocktransfer@wellsfargo.com 1-866-655-7238

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Historical Timeline
Jell-O instant pudding is introduced by General Foods.
Dong Suh Foods joint venture is formed in Korea with General Foods.

1988 2000 1990

1901 1950 1970

The Kenyan Coffee Company in London begins producing fresh ground coffee that will become known as Kenco.

1908 1923 1952 1927

Edwin Perkins modifies a soft drink syrup called Fruit Smack. He concentrates it into a powder, packages it in envelopes and changes the name to Kool-Aid. General Foods introduces Crystal Light powdered drink mix. The Lunchables line of convenient light meals is introduced in the U.S. later in Canada and the U.K. (1990) and Germany (1998). Kraft General Foods (KGF) International acquires Jacobs Suchard AG for $4.2 billion. This includes Toblerone, Milka and Cte dOr chocolates and Jacobs coffee, among other brands.

1895

Philip Morris Cos. acquires Nabisco Holdings Corp. for $19.2 billion and integrates it into Kraft Foods, giving Kraft ownership of many powerhouse brands.

Theodore Tobler, Swiss chocolate maker, introduces the Toblerone chocolate bar.

C.W. Post starts his ready-to-eat cereal company in Battle Creek, Michigan, with the introduction of Postum cereal beverage. He introduces Grape-Nuts cereal two years later. National Biscuit Company sees the need for a unifying symbol to attract consumers attention and introduces the nowfamiliar red graphic Nabisco triangle in the upper left-hand corner of all its packaging.

The Suchard company, established in Switzerland in 1825 by Philippe Suchard, introduces its first milk chocolate brand, Milka.

2003 1993
Kraft Foods partners with Rainforest Alliance on sustainable coffee initiative. Freia Marabou, the leading confectionery company in Scandinavia, is acquired for $1.3 billion.

1916
J.L. Kraft receives the first of many patents for his method of producing process cheese.

1982

Kraft Macaroni & Cheese dinner enters national markets with the phrase A meal for 4...in 9 minutes.

1964

Johann Jacobs in Bremen, Germany, establishes Jacobs Kaffee. It will ultimately become one of Europes leading coffee companies.

1937 1916 1981

General Foods acquires Oscar Mayer & Co., Inc. Shares of Kraft Foods Inc. stock begin trading on the New York Stock Exchange.

1895
Chips Ahoy! chocolate chip cookies make their first appearance. They are packaged in a modified coffee bag that could be re-rolled and sealed after its first opened.

2003 2001
Kraft acquires Back to Nature brand cereal and granola business.

1903 1929 1972

Oscar Mayer begins branding its wieners with a yellow paper band bearing the company name, an industry first.

1929 1933

Postum Company, maker of Post cereals, changes its name to General Foods Corporation after acquiring several brands, including Bakers, Maxwell House, Minute tapioca and Jell-O.

1767

Bayldon and Berry begin selling candied fruit peel to the citizens of York, England. Joseph Terry soon joins and the business grows to become Terrys of York.

James L. Kraft begins a wholesale cheese business in Chicago, Illinois. By 1914 the company opens its first plant and begins manufacturing its own cheese.

Planters introduces the Mr. Peanut trademark figure after it was submitted by a schoolboy in a companysponsored contest. Miracle Whip salad dressing is introduced at the Chicagos Century of Progress Worlds Fair.
General Foods introduces Tang breakfast beverage crystals.

1957

1988
Kraft, Inc. becomes a part of Philip Morris Cos. which purchases Kraft for $12.9 billion.

General Foods introduces Stove Top stuffing mix into test markets. It is available nationally in 1973.

2004
Tassimo hot beverage system launches in France; other countries soon follow.

1700
1952

1800

1900

1910

1920

1930

1940

1950

1960

1970

1980
1985 1969
Philip Morris Cos. purchases General Foods for $5.6 billion.

1990

2000
2007
Kraft Foods is spun off from parent company Altria Group Inc. and becomes fully independent.

1883

Named for the Gold Coast of Africa, the origin of the exotic beans used in its sumptuous chocolates, Cte dOr is born.

1920 1928

Vegemite yeast spread is introduced in Australia by Fred Walker & Co. of Melbourne. In 1926 Kraft Cheese Company acquires an interest in the company.

Kraft Cheese Company acquires the Phenix Cheese Corporation, maker of Philadelphia Brand cream cheese (introduced in the U.S. in 1880), and changes its name to Kraft-Phenix Cheese Corporation.

Cheez Whiz is introduced in test markets and is available nationally the next year.

Gevalia coffee is introduced in Sweden.

1923 1928

1892

General Foods acquires Perkins Products Company, maker of Kool-Aid powdered soft drinks.

Neil Armstrong becomes the first man to walk on the moon. Tang powdered beverage and Oscar Mayer wieners are used on board Apollo 11.

2008 1989 1953 2007 1966

Kraft Foods acquires the global biscuit business of Groupe Danone for $7.6 billion. General Foods and Kraft merge to become Kraft General Foods. Kraft Foods divests its Post cereal business for $2.6 billion.

1906

Kraft-Phenix Cheese Company introduces Velveeta process cheese food in the U.S. and Canada simultaneously.

Joel Cheek blends a special coffee for the Maxwell House Hotel in Nashville, Tennessee. It becomes known as Maxwell House coffee.

1924
J.L. Kraft & Bros. Co. changes its name to Kraft Cheese Company, goes public and has its first shares traded.

2010 1963 1934

Cool Whip non-dairy topping is introduced in the U.S.
Kraft Foods divests its Pizza business for $3.7 billion.

1898

Oscar F. Mayer & Bros., established in 1883, is among the first meat packers to obtain the Federal Meat Inspection stamp of approval.

2010
The Oscar Mayer wiener jingle is introduced in TV advertising. Oh, I wish I were an Oscar Mayer wiener...

1991
Ritz crackers are introduced by the National Biscuit Company.

1950 1936

Ajinomoto General Foods (AGF), joint venture with Ajinomoto, created in Japan.

Kraft Foods acquires Cadbury plc for $18.5 billion.

1912
The Wienermobile makes its first appearance for Oscar Mayer & Co.

KGF acquires the rights to Capri Sun, all-natural single-serve fruit drinks, from the Wild Company in Germany.

2011
Kraft Deluxe process cheese slices are the first commercially packaged sliced cheese.

The National Biscuit Company is created through a merger of dozens of local and regional bakeries across the U.S.

National Biscuit Company introduces Oreo cookies.

1973
Kraft Foods announces its intent to create two independent public companies by the end of 2012.

This fact sheet contains a number of forward-looking statements. Words, and variations of words such as intent and similar expressions are intended to identify our forward-looking statements, including but not limited to, our strategies for growth; our intent to create two independent public companies; timing of the spin-off; and expectations for the North American grocery company and for the global snacks company. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, our failure to successfully separate the company, increased competition, continued weakness in economic conditions and tax law changes. Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Foods disclaims and does not undertake any obligation to update or revise any forward-looking statement in this fact sheet, except as required by applicable law or regulation.