Interview Questions 1. Annual Report of a company is primary or secondary data?

Primary data

2. What is meant by Cross Selling?

Cross selling is the practice of selling or suggesting related or complimentary products to a prospect or customer. In the financial services arena, cross selling can mean selling different types of investments to investors, or even insurance to investors, or tax preparation to retirement planning clients.

3. How will you show a physical evidence for an airline?

By showing airline tickets of current dates

4.

What is Brand Equity?

Companies can create brand equity for their products by making them memorable, easily recognizable and superior in quality and reliability The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent is called brand equity.

Interview Questions 5. What is the difference between Market Potential and Sales Potential?
Marketing Potential is the total amount of product customers will purchase in a specified period and Sales potential is the maximum percentage of market share a firm can expect for a product.

6. What is a monetary policy? All policies pertaining to money and money supply is called monetary policy. It includes money supply , interest rates, credit policies, exchange rates, foreign exchange.

7. What is exchange rate?

The rate at which one currency can be exchanged for another. For example, the higher the exchange rate for one dollar in terms of one rupee, the lower the relative value of the rupee.

8. Mention various instruments of the money market. The debts and securities are called money market instruments. Eg. Federal agencies notes, repurchase agreements, Tax exempts for short terms, certificates of deposits.etc.

9. Name the regulatory bodies for: banks, capital markets, and insurance sectors. Bank: RBI(Reserve bank of India) 2

Interview Questions Capital markets: SEBI(Security exchange board of India) Insurance: IRDA(Insurance regulatory and development authority )

10.What is debt restructuring? Debt reconstructing is the method by which outstanding debt obligations are altered in terms of debt agreement to gain some comparative advantage by the company.