SWOT analysis of Cadbury Schweppes New Zealand

7/31/2012 Annelize Vermeulen Marketing Strategies 2012

Assignment 1

Task 3

Smita Sighn

Strengths
Cadbury is a very competitive organisation Cadbury is strong in research and development Cadbury is a strong global brand Cadbury has a strong ethical value system and ethical operational methods Cadbury is a large and long established business in the industry Cadbury is a leader in the industry Cadbury has a very large and diverse market Cadbury has a Global market share They have enormous financial strength They have strong manufacturing competence The company has good market reputation. With strong brands in the market, the company is well positioned in the market. Immense variety of products Easy availability of cacao from India Large population of kids and teens

Weaknesses
Dependant on the confectionary and beverage market A lot of big competitors with equal experience in the global market e.g. Nestle, Beacon, Bounty and Whittakers Large population suffers from diabetes, obesity and cholesterol.

Dental problems have been associated as one of the defects from the consumptions of chocolate.

Opportunities
Diversification of products and product lines They can introduce fat free/ low fat yogurt, cereals, weight management products and bottled water. Also sports drink, sandwich spreads etc Produce cholesterol friendly chocolates and confectionary Cadbury can reduce internal costs Produce ingredients locally Sponsor weight and health programs to increase their consumers awareness towards these problems as well as creating a bigger awareness of their products and brand.

Threats
Legislative constraints introduced by the government Staff turnover Budgets The market of confectionary and chocolates is very competitive Consumers are constantly looking for healthier products Consumers are more aware of the carbon footprints that are created by manufacturing and will not buy products of this destructive nature. Producers using cacao is exposed to the rising costs of importing cacao beans and other imported ingredients Increase in taxes New entrance and individual players ( rise in sales of homemade chocolates and lesser known brands at lower prices)

Annelize Vermeulen

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