INTEGRATED MARKETING COMMUNICATION OF TANISHQ

Shine Mathew Sunny (09DM015) Avishek Bhattacharjee (09DM037) Rishikesh Bordoloi (09DM063)

Kumar Utkarsha (09DM077)

Kaushik Chatterjee (09DM092) Pradipta Roy (09DM112)

AGENDA
About TANISHQ

IMC used by TANISHQ

Conclusion Suggestions

ABOUT TANISHQ
Established in Oct. 1995

An umbrella brand of TATA group under Titan Industries Ltd.

Total 116 stores in 75 cities First one to introduced the concept of Karat meter in India Factory at Hosur (Tamil Nadu) Tanishq has diversified into two specialty boutiques namely Zoya and Gold Plus

IMC USED BY TANISHQ

Advertising

Sales Promotion
Public Relations Direct Marketing Publicity

IMC USED BY TANISHQ (CONT.)

Advertising

TVC
Print OOH Digital POP Displays

STORY BOARD

PRINT AD

OOH

DIGITAL

POP DISPLAYS

IMC USED BY TANISHQ (CONT.)

Sales Promotion

GHS
Anuttara Other Offers & Schemes E.g..: Free Gold Coin Offer, Perfect Gift for your Sister, etc.

IMC USED BY TANISHQ (CONT.)

Public Relations

Festival Celebrations
Events

FESTIVAL & EVENT CELEBRATION

DOCTORS DAY

IMC USED BY TANISHQ (CONT.)

Direct Marketing

Catalogue
Internet Sales

CATALOGUE

IMC USED BY TANISHQ (CONT.)

Publicity

Print Media

PUBLICITY BY PRINT MEDIA

CONCLUSION
Tanishq has used all the various IMC tools with variable effectiveness.

The use of online media is very less

They prefer print media and OOH over other media tools.

SUGGESTION
Tanishq should focus more on advertising through digital (online) media such as social networking sites, matrimonial sites etc.