By: PALLAVI SAIKIA

Introduction. Chocolate making process. Objectives. Analysis. Findings. Conclusion.

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America, with its earliest documented use around 1100 BC. Even though chocolate is regularly eaten for pleasure, there are potentially a lot of health effects, both negative and positive.

The comparative study of peoples perception towards Cadbury and Nestle.

To know which brand is best according to peoples perception. Parameters behind choosing the particular brand.

1. HARVESTING 2. DRYING 3. CLEANING 4. ROASTING & CRUSHING

5. GRINDING
6. KNEADING 7. ROLLING & CONCHING 8. FINAL PRODUCT

50 40 30 20 10 0

45

CONSUMPTION OF CHOCOLATE

YES

NO

PREFERENCE ACCORDING TO AGE GROUP 20 15 11 10 6 0-20 20-30 4 4 30 & ABOVE 19

5 1 0
CADBURY

NESTLE

BRAND PREFERENCE
35

30
25 20 15 10 5 0

31

14

BRAND PREFERENCE

CADBURY NESTLE

INFLUENCING FACTORS
12 10 11 9 6 9 CADBURY

8
6 4 2 0

3
0

2 0

NESTLE

Out of 50 respondents, it is found that 45 people consume

chocolates and 5 dont.

According to the age groups, maximum consumption of chocolate was found between 0-20. Cadbury was found to be most preferred over Nestle . As per the parameters, Cadbury is most preferred because

of its flavour and taste.