comScore TabLens

TABLETS The Fourth Screen Goes Mainstream

Tablets are taking their place as the fourth screen in consumers lives, joining TV, PCs and smartphones as the gateway to digital media consumption. Insights from comScore TabLens reveal todays U.S. tablet consumer.
RISE OF THE CONNECTED CONSUMER TODAYS U.S. TABLET USER READ THIS

55%
U.S. Tablet Owners Are 50% MALE and

a HOUSEHOLD INCOME of

of Tablet Owners Have

1 in 4

50% FEMALE
FRIEND, TWEET, CONNECT

$75k+

Smartphone Owners

USE A TABLET
LETS PLAY

2 in 3 Access

3 in 5 READ BOOKS
on Their Tablet
NAME THAT TUNE

SU MO TU WE TH FR SA

SOCIAL NETWORKS

01 02 03 04 05 06 07

7 in 10

PLAY GAMES

Social Networks

1 in 3 Access
ALMOST DAILY

50%

LISTEN TO MUSIC

WATCH THIS

1 in 4 Viewers

PAY TO WATCH VIDEO

BROWSE, SHOP, BUY MONEY MANAGER

39%

TOP PURCHASE CATEGORIES:

PURCHASE PHYSICAL GOODS On Their Tablet

#1 CLOTHING/ ACCESSORIES #2 BOOKS #3 TICKETS

Follow @comScore

Access BANK ACCOUNTS

44%

CREDIT CARDS

36% Access

SOURCE: COMSCORE TABLENS, 3 MONTH AVERAGE ENDING JUNE 2012, U.S.