P. 1
ssouvir_320_ResearchProject

ssouvir_320_ResearchProject

|Views: 47|Likes:
Published by sydneymarie28

More info:

Published by: sydneymarie28 on Aug 07, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

12/22/2013

pdf

text

original

Record ID:

1279971

Company:

Avesco

Brand:

Kokorico Sabor de Verdad

Category:

Meals & Meal Centers

Sub-Category:

Prepared Meals

Country:

Colombia

Date Published:

Mar 2010

This product from Colombia uses an image of a family in the primary optical area so the

consumer will see it first and relate the product to a family dinner. Below the image is the brand

name and diagonally to the bottom right is the image of the product, which will be seen after the

brand. In the strong fallow are is the portion size for the consumer to see, but it is not very

important, which is why it is placed outside of the flow of reading gravity. In the weak fallow

area is the product name in a green banner to help emphasize it.

35

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->