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  • Personality

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    Ishu Rungta ت
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    Culture channels our values, attitudes, motives and goal directed behavior. Culture is the lens through which people view products as well as your company. Culture influences the overall priorities consumers attach to different activities and products.

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    New Microsoft Office PowerPoint Presentation

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    Culture channels our values, attitudes, motives and goal directed behavior. Culture is the lens through which people view products as well as your company. Culture influences the overall priorities consumers attach to different activities and products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views1 page

    Personality

    Uploaded by

    Ishu Rungta ت
    Culture channels our values, attitudes, motives and goal directed behavior. Culture is the lens through which people view products as well as your company. Culture influences the overall priorities consumers attach to different activities and products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Why is it important for businesses to understand culture?

    Culture channels our values, attitudes, motives and goal directed behavior, as well as our personality

    Culture is the lens through which people view products as well as your company
    Culture influences the overall priorities consumers attach to different activities and products Consumption choices cannot be understood without considering the cultural context in which they are made Determines the success or failure of specific products or services Determines the success or failure of marketing communications

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