CASE STUDY OF TATA RETAIL OPERATION

Presented by: Siddhesh maral (73) Sneha karia(74) Suman bajoria(75) Swapnil khrat(76) Tofik khan (77) Vijay mehta (78)

Introduction
In 24 years the TATA group retail operation has grown into the second biggest in the industry Both in revenues and scale of operation in India Raju Bhinge, chief executive of TATA strategic management group (TSMB) Bhaskar Bhat, managing director ,TITAN industries Deepak Gulati , executive president TATA tele services R Mukundan , managing director TATA chemicals

Retails Roster
1987: Titan launches exclusive store in Bangalore 1996: Tanishq is born as India first branded jewellery store in Chennai TATA teleservices launches telecom retail store, TATA Indicom , in Hyderabad 1999: First greenfield westside store opens in Mumbai 2002: TATA kisan sansar 2005: Trend acquires landmark, the books and music retailer

Retail Roster
2006: Infinity Retail , a 100 per cent subsidiary of TATA is born Croma, part of infinity retail,open first electronic store in Mumbai 2007: Titan introduces its eye wear range Titan eye plus Trent ties up with Italian apparel retailer 2008: Trent signs agreement with TESCO, world largest retailer

Retail Roster
2009: Trent signs a jv with spain Inditex to develop and promote Zara stores in India 2010-2011: Group turnover from retail touches Rs 9,544 crore Emerges as the second largest multi- format retailer in india in revenue after Future group

Analysis of the case

What business is the company in? Company is in retail operation business from many years and continue to expand its business in retail sector within their operation continue to innovate and experiment with new things with the help of technology and their supply chain strategy that help them to continue expand their business in new aspects of retail business

Analysis
What value does the business provide customer ? Retail business is different unlikely where you manufactured products and distribute here we not only concentrate on manufactured but also considered many other things such as customer service, supply chain, range of products , lifestyle, electronics gadgets more important in retail business customer interaction is there that makes the business more critical ensures that business provide value to customer in any way e.g price, customer service, quality, quantity and so on

Analysis
What are the important issues facing the business? FDI restrictions in many countries that restrict TATA group to expand overseas business on a large scale Prices of petrol that increases the transportation cost and cost of product also increases Government restriction in many parts of the country ,tax restriction Culture and belief of the people (large part of population still is very hesitate to go mall)

Analysis
On first reading what do you think company should do? Company should advertise and make a statement that it is not necessary that you have to spend thousands if you go to mall or a retail outlet because many part of the population is feel uncomfortable Company should position their product for lower level and middle income people because major parts of the Indian population is from middle class family Bulk purchasing and manufacturing Online selling their product

Analysis
What are the possible problems with your suggested recommendations? Huge cost in advertising Time consuming May loose opportunity in high segment market May impact the quality if continues to focus on reducing the price Cyber crime can be possible

Analysis
What are the characteristics of the environment that the company operates in? Cultural environment :people from different religion ,beliefs ,customs, tradition Political environment: democratic country with lot of political parties disputes Technology environment: highly innovative products are coming up with the help of china and japan Economic : most part of the world is facing the recession but compare to rest of the world India is much better in terms of economic condition

Analysis
How does the companies compare with other similar companies? On basis of share market and profit Comparing the product category ,product line, product widht, product length ,last year sales Customer feedback Rating given by top agency

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