Target Audience Profile

for Business-to-Consumer Marketing

Use this form to create a target audience profile (TAP) of your customer. The information gathered can be used to make decisions regarding messaging, branding, and communication vehicle selection.

Demographics
In the following table, enter information about your customer or your business contact, or create a profile of your target customer or your business contact. Use the TAB key to move to the next field.

Usage information
Decision maker or influencer? Decision maker Influencer New, current, or previous user? New Current Previous Type of user? Power Frequent Occasional Familiarity with product? Very familiar Mostly familiar Somewhat familiar Not familiar Currently a user of a competitors product? Yes No If yes, which one? Sources of information used to make purchase decisions? (Please enter in order of priority) 1. 2. 3. 4. 5.

Demographics information
Location:

TAP for Business-to-Consumer Marketing

Printed on 5/30/2012

Male or female:

Male Female

Age:

< 25 2530 3140 4150 > 50

Nationality: Education: Less than high school diploma High school diploma 2-year degree 4-year degree Graduate or postgraduate degree

Psychographics
In the following table, enter information about your customers thoughts and impressions regarding your company and its products.

Personal goals
Personal goals and ambitions: Professional goals and ambitions:

Product information
General impression of our product: General satisfaction with our product: Very satisfied Mostly satisfied Somewhat satisfied Not satisfied General impression of our company:

General satisfaction with our company:

Very satisfied Mostly satisfied Somewhat satisfied Not satisfied

TAP for Business-to-Consumer Marketing

Printed on 5/30/2012

Perceived barriers to buying our product: Perceived opportunities for buying our product: Perceived fears associated with buying and/or using our product: Perceived enjoyment and benefits associated with buying and/or using our product:

TAP for Business-to-Consumer Marketing

Printed on 5/30/2012