ATTITUDE

Attitude is a hypothetical construct that represents an individual's like or dislike for an item. Attitudes are positive, negative or neutral views of an "attitude object": i.e. a person, behavior or event. People can also be "ambivalent" towards a target, meaning that they simultaneously possess a positive and a negative bias towards the attitude in question. Jung's definition of attitude is a "readiness of the psyche to act or react in a certain way"

ORGANISATIONAL BEHAVIOUR

ATTITUDE

JOB SATISFACTION

JOB INVOLVEMENT

ORGANISATIONA L COMMITMENT

SOURCES OF ATTITUDE
MASS COMMUNICA TION ECONOMIC STATUS AND OCCUPATION S DIRECT PERSONAL EXPERIENCE

ATTITUDE

NEIGHBOUR HOOD FAMILY AND PEER GROUPS

ASSOCIATION

EXAMPLE:Maria has toothache and makes an appointment to see the dentist. The way Maria thinks about going to the dentist is important, as her attitude will affect the way she behaves. The way Maria thinks and behaves could affect the consequence of her actions. Consider the two examples offered.

Now let's take another look at the situation with Maria having a more positive attitude. See how this could affect the way she behaves, which could lead to a different consequence of her behavior.

T
Positive thinking is much more likely to lead to positive consequences. Even though we may have no control over the outcomes, we can choose how to behave in certain situations. Positive thinking helps to increase levels of self esteem and self confidence