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a) uLLlng Lhe leces 1ogeLher
b) Leveraglng ?our LfforLs
c) WhaL?
d) SecreLs Lo LffecLlve CuLsourclng
e) 1ools of Lhe 1rade
-".+&70&8"92*3&!24%&"*:&;%":"6<%,&
a) ually 1ools













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www.Blackhatx.com
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Ck, so now LhaL we've covered Lhe 'how-Lo'.. where a loL of Lhe power
comes ln ls when you are able Lo mulLlple your efforLs.
C8.
Lven lf you don'L wanL Lo expand your efforLs and your buslness, Lhere are
so many ways now Lo use Lhe lnLerneL so LhaL you can spend less Llme and
geL more done.
When you really sLarL Lo undersLand and geL some pracLlce uslng Lhe
meLhods conLalned wlLhln Lhls book, Lhen lL ls Llme Lo delegaLe some of Lhe
Lasks so you can elLher do more of whaL you really en[oy, or do more of
whaL you are parLlcularly good aL.

#= ?%9%."32*3&@'>.&A(('.+,&&
Leverage ln any buslness ls crlLlcal. 8elng able Lo make use of Lhe LalenLs
and work of oLhers can be huge, especlally when flrsL sLarLlng ouL.
1o be honesL, l don'L know how Lo bulld a webslLe.
?es, l own webslLes.buL l've never made Lhem myself. l couldn'L lf l wanLed
Lo.
l've made a loL of money onllne wlLhouL uslng a webslLe, buL for Lhe Llmes
LhaL l dld wanL Lo have one..l've always had someone else do lL for me, for
vL8? cheap.
And Lhe webmasLer who l ouLsourced Lhe work Lo.Lhey always dld a beLLer
[ob LhaL l could have done anyway, even lf l puL ln a loL of my own Llme.
My polnL ls you don'L have Lo know LvL8?1PlnC Lo be successful.
www.Blackhatx.com
1he one Lhlng l Lhlnk ls lmporLanL ls Lo know where Lo go Lo flnd people
who know Lhe Lhlngs LhaL you don'L.
And l Lhlnk lL ls even more lmporLanL Lo know <'B&+'&B'.1&B2+<&+<%4.
!usL because you have Lo ask for help doesn'L make you sLupld, lL [usL
means LhaL lL's someLhlng you don'L know yeL.
lL's sLupld nC1 Lo ask for help.
Anyway.
!usL keep LhaL ln mlnd, you don'L have Lo know (or do) everyLhlng by
yourself. And usually lL's noL ln your besL lnLeresL Lo do so anyway.
CuLsourclng parLs of your buslness can be a PuCL source of leverage.
lL can allow you Lo do many more Lhlngs/dlfferenL Lhlngs. lL can mulLlply
your efforLs, and mlnlmlze Lhe amounL of Llme LhaL you need Lo be dlrecLly
lnvolved.
?ou can ouLsource as much or as llLLle as you choose.
1he Lhlng ls Lhough, lf you really wanL Lo geL your buslness Lo run on auLo-
plloL (whlch ls very posslble) Lhen you wlll mosL llkely need Lo ouLsource.
1he besL parL ls (ln my oplnlon) ls you can do lL compleLely from your
compuLer and you don'L need Lo have any 'real' employees on Lhe payroll.

6= C<"+D&
So whaL exacLly do you ouLsource?
8aslcally, you can have someone do An?1PlnC onllne LhaL does noL requlre
hlm or her Lo acLually be physlcally presenL. So anyLhlng LhaL you can do
from your compuLer yourself, you can flnd someone Lo do lL for
you.usually for very cheap.
www.Blackhatx.com
Serlously, you could ouLsource all of Lhe sLeps ln Lhls book lf you were so
lncllned. ?ou can flnd people Lo do Lhe markeL research, choose Lhe offer,
seL up Lhe campalgns, Lrack Lhe performance and manage you blds.
And lf you wanL Lo make webslLes or sofLware or An?1PlnC really, you can
flnd people for LhaL LASlL?.
lL doesn'L have Lo be [usL buslness Lhlngs LhaL you don'L wanL Lo do. ?ou can
ouLsource all of your personal Lasks LhaL you don'L wanL Lo do Loo!

:= 8%6.%+,&+'&A((%6+29%&E>+,'>.62*3&
1here are MAn? dlfferenL ouLsourclng slLes ouL Lhere LhaL people llke Lo
use, buL l've sLuck Lo [usL a few wlLh some really greaL success.
ln Lhe pasL Lhough, l Lrled A LC1 of dlfferenL ouLsourclng meLhods and
servlces wlLh mlxed resulLs.buL l always came back Lo Lhe sLandard ones
LhaL worked besL.
So Lhe flrsL servlce LhaL l would recommend ls 8rlckwork lndla.
hLLp://www.brlckworklndla.com/
www.Blackhatx.com


1hey can do everyLhlng from programmlng Lo accounLlng, execuLlve
asslsLance, Lo even wrlLlng buslness plans and everyLhlng ln beLween.
l've found Lhem Lo be Lx18LMLL? professlonal and Lhey really make sure Lo
follow up wlLh you and your pro[ecL Lo make sure LhaL lL ls handled
LxAC1L? Lhe way LhaL you wanL lL (no maLLer how small or blg lL ls).
l really can'L say enough good abouL Lhem..and l've Lrled a loL of dlfferenL
ouLsourclng servlces Lhrough many dlfferenL companles (and Lhrough hlrlng
lndlvlduals Lhrough Lhe many ouLsourclng slLes) and none of Lhem come
close Lo my experlence wlLh 8rlckwork lndla.
All of Lhelr employees go Lhrough a sLrlcL hlrlng process, Lhen Lhey are
requlred Lo slgn confldenLlallLy and non-dlsclosure agreemenLs.
www.Blackhatx.com
l've found Lhem Lo be parLlcularly greaL for ongolng pro[ecLs (such as
runnlng reporLs for you or ad[usLlng bld prlces everyday).
1hey also offer oLher opLlons (besldes only dolng ongolng work) llke llxed
8ld ro[ecLs (for unlque one Llme pro[ecLs) and also someLhlng LhaL Lhey
call a CulckWork Model" (lf you need someLhlng done lAS1).
8efore flndlng 8rlckwork lndla, l had used a few oLher companles LhaL l
LhoughL were absoluLe crap.
l recommend 8rlckwork because Lhey've LreaLed me wlLh Lhe same level of
servlce from Lhe Llme l sLarLed uslng Lhem (when l barely had anyLhlng for
Lhem Lo do) Lo laLer on when l was ouLsourclng more and more Lo Lhem
and became a larger cllenL of Lhelrs.
1he besL way Lo begln worklng wlLh 8rlckwork lndla, ls Lo conLacL Lhem
dlrecLly Lhrough Lhelr slLe by phone or emall.
Lven lf you don'L know exacLly whaL you need (for example, you may be
Lrylng Lo do someLhlng Lechnlcal, buL don'L know how Lo do lL), 8rlckwork
lndla can help walk you Lhrough Lhe lns and ouLs of your pro[ecL and come
Lo a concluslon based on LhaL.
1hey're very helpful, and l've always goLLen a reasonable prlce for any
pro[ecLs LhaL l've used Lhem for.







www.Blackhatx.com
1he oLher slLe LhaL l've used a loL for ouLsourclng ls Llance.
hLLp://www.elance.com/

Llance ls a markeLplace LhaL connecLs workers/conLracLors wlLh people
who wanL work done for Lhem (llke you and me).
lL's sorL of llke an e8ay for labor.
now, Lhls ls a very common slLe for ouLsourclng LhaL MAn? people already
know abouL.buL l use lL a much dlfferenLly Lhan mosL people.
l've Lrled a loL of Lhe oLher ouLsourclng slLes ouL Lhere llke Llance, buL l've
always been able Lo flnd Lhe besL people on Llance.
www.Blackhatx.com
ersonally, l llke Lo use 8rlckwork lndla for Lhe dally Lasks LhaL l would wanL
handled everyday.buL lf l have someLhlng speclflc l wanL done, more as a
one-Llme pro[ecL, l come Lo Llance because Lhen l can compare a loL of
dlfferenL prlces (LhaL people would do my pro[ecL for).
?ou can flnd people on Llance LhaL can do [usL abouL anyLhlng - llke
personal Lasks or onllne shopplng for you, Lo even calllng Lhe dry cleaners ln
your area, or orderlng you a plzza for dellvery Lo your house!!
8aslcally anyLhlng you can Lhlnk of.
Llance ls greaL because you can posL a pro[ecL of whaL you would llke
compleLed, Lhen you wlll geL workers Lo 'bld' on your pro[ecL. 8ased on
your descrlpLlon of whaL you wanL done, people wlll place blds saylng whaL
prlce Lhey wlll compleLe LhaL pro[ecL for.
1hen as people are blddlng, you can check ouL Lhelr accounL proflles and
see oLher pro[ecLs LhaL Lhey have compleLed, and see Lhelr feedback
repuLaLlons from oLher people LhaL Lhey have done work for.
lL's preLLy cool posLlng pro[ecLs, and whlle l Lhlnk Lhls ls an ok way Lo go
abouL hlrlng someone.l've nLvL8 done lL on Llance.
noL once.
l've Lrled Lo hlre people Lhls way on oLher ouLsourclng slLes, buL whaL l've
come Lo reallze ls Lhe real quallLy workers ouL Lhere are noL spendlng Lhelr
Llme everyday golng Lhrough all of Lhe new pro[ecL llsLlngs and placlng blds
Lrylng Lo geL new work..
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+<%F&:'&I>"$2+F&B'.1J&
Sure, Lhese people may be a llLLle more expenslve and you may geL
someone else for cheaper.buL usually lL's noL a huge dlfference ln prlce (lf
aL all).buL generally lL ls a PuCL dlfference ln Lhe quallLy of work.

www.Blackhatx.com
So when l sLarLed uslng Llance, here's how l dld lL dlfferenLly -
lnsLead of only walLlng for [usL anybody Lo bld on my pro[ecL (Lhe [ob LhaL l
posL ln Llance's sysLem), l acLlvely search Lhrough Llance and conLacL
people dlrecLly who l Lhlnk would be Lhe besL flL for me/my pro[ecL.
So lnsLead of 1PLM searchlng for M? pro[ecL, l search for 1PLl8 servlces.

Pere ls '-56&,.,78&96-5/:; of uslng Llance.














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www.Blackhatx.com
And here's 9D&96-5/: of uslng Llance.














Whlle Lhls sounds overly slmple, lL has made a PuCL dlfference ln Lhe
quallLy of work LhaL l've goLLen.


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www.Blackhatx.com

Cenerally l pay Lhe same prlce (or even cheaper) for beLLer quallLy work
Lhan l would have goLLen lf l had done lL Lhe 'usual way.'
Also.
lf l'm unsure of Lhe prlce l should be paylng for my pro[ecL l wanL
done.afLer a few chaLs wlLh a couple of dlfferenL provlders, l can geL a
preLLy good ldea of whaL ls falr.
uolng Lhls ls beLLer way Lo geL a feel for prlce (raLher posLlng a pro[ecL 'Lhe
usual way.')
When you posL a pro[ecL Lhe usual way, you can geL a loL of people who wlll
bld MuCP lower ln hopes of geLLlng LhaL work.buL Lhey are usually much
lower quallLy as well.
Lven lf l'm noL exacLly sure whaL l need (for example, say l wanL a sofLware
or webslLe bulld, buL l don'L know exacLly whaL l need because l'm noL
really LhaL Lechnlcally proflclenL)..l can search ouL for whaL l Lhlnk would
be Lhe besL flL ([usL someLhlng general Lhen llke Web uevelopmenL") and
plece Lhlngs LogeLher from Lhere by chaLLlng wlLh dlfferenL provlders.







www.Blackhatx.com
So when l wanL Lo geL someLhlng done on Llance, l flrsL selecL Lhe caLegory
of Lhe work l wanL done -

lor Lhls example l'll choose Web & rogrammlng" and Lhen hlL Lhe
Search" buLLon wlLhouL acLually Lyplng ln any search words.








www.Blackhatx.com
Pere are whaL Lhe resulLs look llke -

lf you check ouL Lhe Lrlangle nexL Lo Lhe Larnlngs" llnk aL Lhe Lop rlghL of
Lhe llsL, you can see LhaL Lhls llsL ls sorLed from Lop Lo boLLom by Lhe
amounL of earnlngs Lhe dlfferenL workers have been pald over Lhe lasL slx
monLhs by cllenLs Lhrough Llance.
ersonally, l llke Lo choose a worker wlLh a good balance of prlce, poslLlve
feedback, and hlsLory of earnlngs.
l also llke Lo search ouL provlders (workers) wlLh ?ECAK overall earnlngs,
buL sLlll PlCP poslLlve feedback.
1he reason belng.provlders wlLh LCWL8 overall earnlngs buL hlgh poslLlve
feedback are generally [usL one person worklng for Lhemselves. 1hey don'L
have Lhe hlgher expenses Lo deal wlLh llke aL a normal company (havlng an
www.Blackhatx.com
accounLlng deparLmenL, pro[ecL managers, eLc).. so Lhey are usually able
Lo offer me a beLLer prlce, buL sLlll dellver hlgh quallLy work.

Also, whlle a loL of Lhe workers/provlders llsL Lhelr mlnlmum fee per hour,
when you conLacL Lhem you may sLlll be able Lo negoLlaLe a dlfferenL prlce.
l have every Llme.

So now l'm golng Lo show how Lo conLacL Lhe provlder dlrecLly, and dlrecLly
lnvlLe Lhem Lo your pro[ecL, or Lhls example, l'm golng Lo cllck on Lhe flrsL
opLlon Synapselndla" -



www.Blackhatx.com


Pere you can check ouL Lhe proflle page of Lhe provlder/worker you are
conslderlng dolng buslness wlLh.
?ou can go Lhrough Lhelr porLfollo, feedback and all klnds of oLher Lhlngs.
Llance wlll llsL Lhe dlfferenL sklll seLs LhaL Lhey are proflclenL ln, as well as
Lhelr experlence, paymenL Lerms, and company hlsLory.
1hese vary from provlder Lo provlder, and can really help you declde lf you
wanL Lo work wlLh Lhls company/person or noL.
uolng Lhls l've saved so much Llme and headache lL's PuCL. !usL posLlng a
pro[ecL and hoplng for Lhe cheapesL bldder ls really noL Lhe way Lo go.
www.Blackhatx.com
Cnce you know LhaL you may wanL Lo hlre Lhese people, Lhere are a few
ways LhaL you can conLacL Lhem.
Above Lhe leedback" box Lhere are Lhe opLlons CeL a roposal" and
lnLervlew
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8oLh are fanLasLlc Lo leL you make conLacL wlLh Lhe provlder. lf you choose
CeL a roposal" Llance wlll walk you Lhrough submlLLlng your pro[ecL so
Lhen Lhls provlder wlll be able Lo bld on lL and Lell you whaL prlce Lhey wlll
compleLe lL for.
lf you choose Lhe lnLervlew Me" opLlon generally you wlll be able Lo sLarL a
chaL sesslon (lf Lhe worker ls onllne) or lnlLlaLe a phone call wlLh Lhem.
www.Blackhatx.com
Colng Lhrough Lhls process (of conLacLlng workers/provlders dlrecLly) a few
Llmes wlLh dlfferenL provlders allows me Lo geL Lhe prlce LhaL l'm looklng Lo
pay and generally geL MuCP hlgher quallLy of work. 8e sure Lo do Lhls when
you begln ouLsourclng.
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4'*%FS&"$$&+<"+&6."HJ&
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www.Blackhatx.com
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So afLer you've made conLacL and chosen a provlder LhaL you would llke Lo
work wlLh, Lhere are many ways Lo glve Lhem dlrecLlons LhaL are much
easler Lhan havlng Lo Lype ouL all of your dlrecLlons, or glve Lhem over Lhe
phone.
Pere are some of Lhe Lools LhaL l use Lo help me wlLh my ouLsourclng.
/J= 81FH%&P<++H0XXBBBJ,1FH%J6'4=&

Skype ls a servlce LhaL l use CCnS1An1L?. WlLh Skype, you can chaL
message (much llke you would on AlM or any oLher lnsLanL messaglng
cllenL) and volce and vldeo call oLher Skype users unllmlLed for free.
Also, you can use Skype Lo call oLher phone llnes (boLh landllne and moblle)
for usually MuCP cheaper Lhan normal phone company fees.
www.Blackhatx.com
l use Skype malnly Lo chaL wlLh Lhe people l'm ouLsourclng work Lo (beLLer
Lo use Lhan emall someLlmes), as well as Lo send small flles back and forLh
(llke you would ln an emall aLLachmenL).

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CamLasla ls a screen recordlng sofLware LhaL wlll record vldeos of all of Lhe
movemenLs on your screen whlle lL records your volce.
So lnsLead of havlng Lo Lype ouL dlrecLlons.you can [usL SPCW whaL you
wanL done whlle you Lalk abouL lL. 1hls saves SC much Llme.
www.Blackhatx.com
lL's parLlcularly helpful for repeLlLlve Lasks LhaL you are looklng Lo
ouLsource/auLomaLe. lf you ever geL repeaL quesLlons from Lhe person LhaL
you ouLsource Lo, you can [usL Lell Lhem Lo revlew you vldeos lnsLead of
havlng Lo repeaL yourself.
Also, lf you happen Lo have ln-house employees.Lhls ls greaL Lo make
lnsLrucLlons for any Lype of Lask LhaL Lhey wlll be dolng on Lhe compuLer.
CamLasla has only been avallable for Wlndows users for a whlle, buL
recenLly Lhey've released a verslon for Mac compuLers -
hLLp://www.LechsmlLh.com/camLaslamac/
l've used CamLasla on my Mac as well. So l would deflnlLely recommended
lL for a Wlndows or Mac user aL Lhls polnL. !
YJ&W'VJ*%+&P<++H0XXBBBJ#'VJ*%+=&
www.Blackhatx.com
When you record lnsLrucLlonal vldeos or anyLhlng llke Lhls.you Lhen have
Lo geL Lhose lnsLrucLlons Lo Lhe worker you are ouLsourclng your pro[ecL Lo.&
And whlle someLlmes you can send flles as an aLLachmenL ln an emall, or
over Skype (or you can posL Lhem on your webslLe)..l prefer Lo use 8ox.neL
because lL provldes a secure way Lo sLore and exchange flles (boLh large
and small).
A loL of Lhe Llme when l record a CamLasla vldeo, Lhe flle slze ls Loo blg Lo
send ln an emall, so l [usL upload lL Lo my 8ox.neL accounL and have Lhe
worker go and check lL ouL Lhere.
lL's parLlcularly helpful when you are ouLsourclng dlfferenL pro[ecLs Lo
dlfferenL provlders. ?ou can sLore all of your flles ln your 8ox.neL accounL
and Lhen seL dlfferenL permlsslons so all of your dlfferenL provlders wlll
only be able Lo vlew Lhe flles LhaL you wanL Lhem Lo.
Also, you can even use Lhe 8ox.neL accounL for your own personal use Lo
serve as an onllne back up of your lmporLanL flles.










www.Blackhatx.com
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1hls ls a llsL of oLher dlfferenL Lools LhaL l use on a conslsLenL basls. 1hey
don'L really flL lnLo any oLher secLlon, buL l've found Lhem Lo be parLlcularly
helpful ln one way or anoLher.
Many people readlng Lhls may flnd some of Lhese compleLely no-bralners
and obvlous, whlle Lo oLhers, lL may be LoLally new.

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1hls ls probably Lhe coolesL servlce l've used ln a whlle. lL ls a remoLe
mallbox servlce LhaL wlll glve you your own address (elLher a osL Cfflce
www.Blackhatx.com
8ox (.C. 8ox), or an acLual physlcal address) LhaL you can have your mall
senL Lo.
When Lhey recelve your mall Lhey scan lL and upload lL Lo you accounL (all
done securely) where you can vlew lL onllne.
1hls ls parLlcularly helpful lf you Lravel a loL, or [usL even lf you wanL Lo have
dlglLal coples of all of your mall.
lf you choose one of Lhelr physlcal address opLlons, you can even recelve
packages and parcels from uS, ledLx, and uPL (whlch ls normally a
problem slnce Lhose companles can'L shlp Lo osL Cfflce 8oxes).
LarLh Class Mall wlll sLore all of your mall aL Lhelr locaLlon, scan lL and
upload lL onllne, and whenever you choose, you can have lL forwarded Lo
any address ln Lhe world. Cr you can have lL recycled or shredded. 1here
are a Lon of dlfferenL opLlons and addresses Lo choose from (ln Lhe uS and
ln Lurope).
And now for LarLh Class Mall cusLomers wlLh unlLed SLaLes bank accounLs,
Lhey offer a check deposlL servlce Lo any bank accounL ln Lhe uS. So you can
have Lhe checks LhaL you recelve from afflllaLe neLworks senL dlrecLly Lo
your LarLh Class Mall address, and LarLh Class Mall wlll deposlL Lhe check
lnLo your bank accounL for you.







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1hls Lool l use ALL Lhe Llme and l don'L know whaL l would do wlLhouL lL.
lL ls a password managemenL sofLware LhaL sLores all of your loglns and
passwords for all of your onllne accounLs.
So, all you have Lo do ls remember your one masLer password (ln
8obolorm), Lhen [usL selecL whlchever onllne accounL you wanL Lo go Lo
(llke your emall or lacebook or whaLever) and 8obolorm wlll auLomaLlcally
Lake you Lo LhaL webslLe and log you ln.
8obolorm also has a cool servlce called 8obolorm2Co whlch ls a verslon of
8obolorm LhaL you can lnsLall on a uS8 flash drlve.so Lhen you can have
your passwords wlLh you wherever you go and use lL lf you're on a frlends
compuLer or aL a llbrary or an lnLerneL cafe, eLc.
lL ls a PuCL Llmesaver and makes Lhlngs easy Lo remember.
www.Blackhatx.com
8obolorm lsn'L avallable for Apple (Mac) compuLers Lhough, lL ls only
avallable for C users.
lf you are on an Apple (Mac) compuLer, Lhen use
hLLp://www.1password.com
l own boLh a Mac and a C, and l really llke uslng 1password.com on my
Mac.lL works very slmllar Lo 8obolorm.

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Coogle ueskLop allows you Lo search all of Lhe flles on your compuLer ln Lhe
same way LhaL you search for Lhlngs onllne.
www.Blackhatx.com
lL lndexes all of your flles on your compuLer, so when you need Lo flnd
someLhlng, you can [usL search lL Lhrough Coogle ueskLop.
So say you need Lo flnd a cerLaln flle, buL you can'L remember where you
puL lL on your compuLer.. you can [usL use Coogle ueskLop Lo search lL ouL.
When you Lype ln a search phrase, lL wlll llsL Lhe flles on your compuLer LhaL
are mosL relevanL Lo your search.
1hls saves a 1Cn of Llme. So lnsLead of Lrylng Lo remember where you
saved cerLaln flles on your compuLer, you can [usL search lL ouL.


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CarbonlLe ls an onllne daLa backup servlce LhaL wlll back up all of Lhe flles
on your compuLer on a conLlnual basls auLomaLlcally. 1hey offer verslons
for boLh Macs and Cs.
www.Blackhatx.com
?ou [usL seL lL up once, and conLlnually lL wlll back up your new flles as Lhey
are creaLed/changed.
lf you've ever had your compuLer crash, or had any Lype of daLa loss.Lhen
you know how valuable Lhls can be.
l Lry Lo back up my daLa regularly onLo an exLernal hard drlve.buL a loL of
Lhe Llme l forgeL or [usL geL busy dolng oLher Lhlngs.
l llke CarbonlLe because lL [usL conLlnually runs ln Lhe background (l have
nC1 noLlced any decrease ln my compuLer's speed and l've used CarbonlLe
for years). So l never have Lo remember Lo back up my flles myself, because
CarbonlLe ls dolng lL for me auLomaLlcally.
l've had my compuLers lose all of Lhelr daLa mulLlple Llmes. Lvery slngle
Llme, l was able Lo geL all of my daLa back wlLhouL any Lrouble uslng
CarbonlLe.
All l had Lo do was resLarL my compuLer, and Lhen download all of my flles
from my CarbonlLe accounL.
1hey have saved me SC much sLress and headache.l hlghly recommend
Lhem.

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