Result from interviewing

Interview with 50 persons Sort by Age: Gender: Occupation: 18-25 years old = 35 persons Male 24 persons Student 35 persons Seller 3 persons Cleaning type: Questions: 1. What is the reason that you decide to buy a liquid fabric softener? Good smell Low price New formula 23 persons 6 persons 1 person A lot of benefits Interesting advertisement Good packing Quality 15 persons 2 persons 1 person 1 person 35 persons 26 persons 21 persons 18 persons 11 persons 9 persons Downy Essense 17 persons 5 persons In a Machine 39 persons Over 25 years old = 15 persons Female 26 persons Teacher 7 persons Housekeeper 1 person Hand wash 11 persons Security guard 4 persons

Famous Brand Name 1 person

2. What is the effect from a liquid fabric softener to your clothes that you want? Makes the clothes better in feel Reduce wrinkle Make fabric smooth and soft Add a fragrance and release scent over an extended period of time Reduce the static cling Reduce the harshness and stiffness Comfort Hygine Finelines 18 persons 8 persons 2 persons

3. What is the best a liquid fabric softener brand name which you have used?

4. Why do you prefer to use this brand name for a liquid fabric softener?

Good smell Sure quality in brand Ironing easier Reduce wrinkle

30 persons 7 persons 2 persons 1 person

Low price Like brand Easy to buy Anti-bacteria Good advertisement

8 persons 7 persons 4 persons 2 persons 1 person

Make clothes are softer 4 persons Make clothes are smooth 1 person

2% 2% 2% 4% 2% 12% 46%
Good smell A lot of benefits Low price Interesting Advertisement

30%
Famous brand name Quality Good packing New formla

Figure 1 The reason of consumer that decide to buy a liquid fabric softener

9% 15%

8% 29%
Makes the clothes better in feel Reduce wrinkle Make fabric smooth and soft Add a fragrance Reduce the static cling Reduce the harshness and stiffness

17%

22%

Figure 2 The effect from a liquid fabric softener to clothes that consumers want