ACKNOWLEDGEMENT

With immense pleasure, I would like to present this project report for Gujarat Cooperative Milk Marketing Federation Ltd., Anand(Amul). It has been an enriching experience for me to undergo my summer training at AMUL, which would not have possible without the goodwill and support of the people around. As a student of INSTITUTE OF MANAGMENT STUDIES, INDORE I would like to express my sincere thanks to all those who helped me during my practical training program. Words are insufficient to express my gratitude toward Mr.T.K.ROY, the DEPOT INCHARGE AMUL (SALES), INDORE. I would like to give my heartily gratitude to the organization for having given me the opportunity to do my project work in the organization and lighted my way of progress with his guidance. However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

ASHWIN KUMAR PAL

Declaration

I hereby declare that the report TO ESTIMATE THE POTENTIAL OF UHT TETRAPACK MILK IN INDORE AND PRESENT MARKET SHARE OF DIFFERENT BRANDS is a bonafide record of the summer project done by me for Amul INDIA LTD, INDORE, during the period JUNE-JULY 2012 as part of my MBA program at INSTITUTE OF MANAGMENT STUDIES, INDORE. I also declare that this report has not been submitted in full or part thereof, to any university or institutions for the award of any degree or diploma.

Place: Indore Date: 15/07/2012

ASHWIN KUMAP PAL INSTITUTE OF MANAGEMENT STUDIES INDORE

CERTIFICATE

This is to certify that Mr. ASHWIN KUMAR PAL was a summer trainee at our organization for a period of 45 days starting from 30 June to 15 July. His project entitled: TO ESTIMATE THE POTENTIAL OF UHT TETRAPACK MILK IN INDORE AND PRESENT MARKET SHARE OF DIFFERENT BRANDS

was done under my guidance. He is found sincere, hardworking and with due initiative and well disciplined.

We wish him luck in all his future endeavors.

Project Guide Mr. T.K.ROY DEPOT INCHARGE (SALES) INDORE

CONTENTS
INTRODUCTION & HISTORY OF AMUL ACHEIVEMENT GCMMF TODAY PRODUCT PORTFOLIO ABOUT UHT MILK BRANDS AVAILABLE IN INDORE RESEARCH METHODOLOGY FIELD WORK SUMMARY ANALYSIS & INTERPRETATION FACTS & FINDINGS SWOT ANALYSIS CONCLUSION RECOMMENDATION & SUGGESTIONS 1 7 9 13 16 18 20 30 32 45 46 48 50 52

APPENDIX