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  • Biscuit Industry: by Group 11

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    Sandeep Kumar B
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    The document discusses the biscuit industry in India using Porter's Five Forces model and the marketing mix (4Ps) framework. It analyzes substitutes, suppliers, competition, and new entrants as forces in the industry. It then examines the 4Ps of price, product, promotion, and place for biscuit companies. Key strategies include keeping prices low for market penetration, offering various biscuit types and packaging, school visits and rural advertising for promotion, and wide distribution even in small villages.

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    The document discusses the biscuit industry in India using Porter's Five Forces model and the marketing mix (4Ps) framework. It analyzes substitutes, suppliers, competition, and new entrants as forces in the industry. It then examines the 4Ps of price, product, promotion, and place for biscuit companies. Key strategies include keeping prices low for market penetration, offering various biscuit types and packaging, school visits and rural advertising for promotion, and wide distribution even in small villages.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views4 pages

    Biscuit Industry: by Group 11

    Uploaded by

    Sandeep Kumar B
    The document discusses the biscuit industry in India using Porter's Five Forces model and the marketing mix (4Ps) framework. It analyzes substitutes, suppliers, competition, and new entrants as forces in the industry. It then examines the 4Ps of price, product, promotion, and place for biscuit companies. Key strategies include keeping prices low for market penetration, offering various biscuit types and packaging, school visits and rural advertising for promotion, and wide distribution even in small villages.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 4

    Biscuit Industry

    By Group 11

    Porters Five Force Model


    Substitutes
    *Traditional Homemade *Bread *Bakery Product

    *Wafers

    Suppliers
    *Increasing price of Wheat, sugar etc

    High Competition among Existing players

    New Entrants
    *Distributive Network

    Customer
    *Many Biscuits ranging low to

    medium price *Like of Bakery Prods

    4Ps
    Price
    Market Penetration strategy: by keeping price low and gaining large market share Price mix: Parle G is available in Re 1,Rs 2, Rs 4 to Rs 25 packet (making it value for money product)

    Product
    Presented as a product of daily consumption Tasty, good for health biscuits in different types Attractive packaging: constitutes a fair portion (10 to 25%) of the entire cost of the pack

    4Ps Contd.
    Promotion
    schools industry visits to plant, talk & TV shows, rural program Advertising :basic benefits of energy and nutrition

    Place
    Biscuits are available to consumers, even in the most remote places and in the smallest of villages with a population of just 1500 Kirana Stores, General Stores, Tea Shops, Railway Stations

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